Guide
He introduced Huawei's diversified development strategy in domestic and foreign markets. Huawei has succeeded in the domestic market with its strong product strength and marketing strategy, but in the face of challenges in the international market, it has made great strides by flexibly responding to and expanding new businesses. Huawei's strategy for changing the situation also shows its wisdom and courage in the face of difficulties. Want to know how Huawei responds to the challenges of the international market and how to diversify its development? Check it out!
Huawei's diversified development
Since its founding, Huawei has focused on the development and sales of telecommunications equipment and smartphones, which have also become the pillars of the company's profits. However, Huawei's strong rise has also caused concern in Western countries, especially the United States, which has continuously suppressed Huawei's business in the international market on the grounds of national security, and has asked allies to ban the use of Huawei equipment, and control Huawei's exports of chips and other components, resulting in unprecedented difficulties for Huawei in the international market.
With the strong growth of the domestic market and Huawei's flexible strategic response, Huawei's business is still developing rapidly.
Judging from the financial report released by Huawei this year, its overall performance still maintains a high growth momentum, especially the smartphone business, which is rising against the trend. The telecommunications equipment business, which has been heavily suppressed in the international market, has also achieved relatively stable development.
Huawei's series of countermeasures may seem like a forced move, but it has explored more possibilities for the company's future development and laid a more solid foundation for its response in the international and domestic markets.
Let's take a look at Huawei's different performance in the two markets, as well as the different response strategies behind it.
Huawei's development in the domestic market
Since Huawei launched its first smartphone in 2009, its product line has gradually improved, and mobile phone sales have also been rising, gradually occupying a place in the domestic market. Especially in the mid-to-high-end market, Huawei mobile phones have become a benchmark for domestic brands.
This not only includes Huawei's strong product strength, but also its strong marketing expenses, as well as the Chinese people's sense of identity with Huawei as a national brand. At the same time, Huawei's product strategy has also brought a lot of benefits to the domestic market, especially today, when the price difference between domestic and foreign countries is getting smaller and smaller.
Huawei sells many series of products in the domestic market, and may only have one or two series in the overseas market. This not only enhances the popularity and reputation of domestic brands in the domestic market, but also allows Chinese people to buy more and better products without leaving home.
In addition, Huawei continues to provide updated and iterative software services to keep existing users feeling superior. Even if the model was purchased a year or two ago, the use experience is not inferior to the new product.
Therefore, from the overall performance point of view, Huawei is smooth sailing in the domestic market. In addition to smartphones, its other businesses are also rising rapidly, such as terminal products such as laptops and tablets, as well as accessories such as headphones and audio.
At this time, Huawei no longer relies on traditional marketing channels, and its strong online sales capabilities are enough to make any product successful. To some extent, this is also a continuation of the performance of international markets.
Huawei's development in the international market
In the face of pressure from the United States and its allies, Huawei seems to have little opportunity in the international market. In particular, after the U.S. authorities used the national force to block Huawei's 5G business, it has become difficult for Huawei to obtain substantial business in Western countries.
But Huawei has not abandoned the Western market, but has shifted its focus to other countries and regions. In fact, in addition to the United States, there are many countries that have not banned Huawei, in part because there is no better alternative.
At present, there are not many manufacturers in the world that can provide 5G network equipment, and Huawei is undoubtedly the strongest one among them. As a result, many countries are only forced to accept the pressure of the United States, but they are not willing to give up Huawei's equipment.
Other countries are interested in Huawei's rich product line and global service network. Small and medium-sized countries, in particular, are often not able to be as self-sufficient as developed countries, and therefore need a strong partner.
At this time, Huawei has such conditions, which can not only provide stable and reliable telecommunications equipment, but also provide more assistance in cloud computing, artificial intelligence and other fields.
In fact, these emerging businesses have been laid out for several years, and it is only now that they really come into play. And these businesses have also opened a big gap between Huawei and other competitors.
In particular, the huge business opportunities brought by 5G networks have made Huawei the focus of global attention. Even the US authorities will find it difficult to completely erase Huawei, and can only hinder the speed of its development.
Against this backdrop, Huawei, while suffering setbacks in Western markets, has made great strides in other markets. The telecommunications equipment business is particularly eye-catching, and has established a solid foundation in Africa, Latin America and other regions.
And with the improvement of the local economic level and the stability of the pattern, it will soon become a cash cow for Huawei to make profits.
Huawei's strategy for changing the situation
The reason why Huawei was able to break through and succeed at such a difficult moment is not only the strength it has accumulated, but also the indispensable strategy for changing the situation. These strategies for changing the situation have only been introduced in recent years, and they can be said to be major strategic adjustments made under the pressure of survival.
For example, the cutting of Huawei and Honor, which was just completed at the end of last year. Originally, as Huawei's product line, Honor has always been known for its youthfulness and high cost performance, and has a high reputation and reputation in the low-end market.
But as the U.S. ban intensifies, Huawei has felt threatened to its survival space, and it is difficult for Huawei phones to gain a foothold in the international market without being able to use Google services.
Therefore, Huawei must let Honor operate independently and find a solution as soon as possible after it has the right to operate independently. And this plan was soon introduced - the HarmonyOS system.
Although technically, the HarmonyOS system is not enough to compete with the Android system, Huawei has a way to make it successful. It is to test and improve with the help of a large number of user groups such as Honor; It is to make the HarmonyOS system fully adapt to the Honor mobile phone, and to ensure the user experience, it can also make the HarmonyOS system mature as soon as possible.
This move can also be said to be Huawei's most daring move in recent years. If Glory can't stand alone, it is likely to drag Huawei down together. But Huawei seems to have seen the way out, otherwise it would not have made such a decisive choice.
In addition to the transformation of smart device products, Huawei is also expanding into other business areas. For example, the recent news of beef imports.
Although it is just a piece of gossip in industry news, if we put this news into the current situation faced by Huawei, we will feel that it is not simple.
As a company specializing in communication equipment and smart terminal products, Huawei has no experience or accumulation in the food industry. Moreover, the matter of beef imports is completely irrelevant to the current international situation, and it seems that only Huawei itself knows what kind of logic is hidden behind this.
epilogue
Huawei's ability to withstand pressure in the international market and the development momentum of the domestic market are indeed remarkable. Through continuous innovation and change, Huawei has successfully coped with various challenges and demonstrated the resilience and strength of enterprises in the East. What new initiatives do you think Huawei will take in the future? Leave a comment to share your thoughts!