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The Hundred Flowers Award controversy has risen again: the double imbalance between word-of-mouth and box office, who is paying for traffic?
There are many domestic film awards, but to say the most down-to-earth, it is none other than the Hundred Flowers Award, founded in 1962, the Hundred Flowers Award, carrying the memory of generations of audiences, in recent years, this once represented the "public choice" award, but has repeatedly fallen into the whirlpool of controversy, this year's 37th Hundred Flowers Award, once the nomination list was announced, it has aroused widespread doubts among netizens, the double imbalance between word-of-mouth and box office, people can't help but ask: What happened to the Hundred Flowers Award?
Back in the sixties and seventies of the last century, the Hundred Flowers Award was in full swing, and its influence even surpassed the Golden Rooster Award, at that time, the circulation of "Popular Film" magazine was as high as 9.65 million copies, far exceeding the "Reader's Digest" in the United States, which is enough to prove its status among the masses
Shen Teng accompanies him, Zhang Yi "adjusts", and Andy Lau is "embarrassed" The helplessness of powerful actors
In recent years, the selection results of the Hundred Flowers Award have been repeatedly criticized, and they have been accused of "becoming more and more incomprehensible", and at the 2016 awards ceremony, Li Yifeng and A won the best supporting actor and actress respectively, which aroused strong doubts from netizens, and some netizens even ridiculed: "This is the biggest humiliation of acting"
This year's Hundred Flowers Awards, the controversy is one after another, the box office is Shen Teng, after the last year's grain was not received, this year even did not get the nomination, which is a big surprise, on the other hand, Yi Yang Qianxi, with his performance in the double male lead movie "Man Jianghong", was successfully shortlisted for the best actor, which aroused the dissatisfaction of netizens, thinking that Shen Teng's contribution in the film was seriously ignored
Also embarrassed is Zhang Yi, in the movie "Ten Thousand Miles Home", Zhang Yi contributed textbook-level acting skills, but unfortunately missed the nomination for Best Actor, but it was the popular idol Wang Junkai who was nominated for the award, and in the movie "Man Jianghong", although Zhang Yi was nominated for Best Supporting Actor, he was jokingly called "Adjustment" by netizens
What's even more incredible is Andy Lau's shortlisting, as an evergreen tree in the Chinese film industry, Andy Lau's acting skills are undoubted, at this year's Hundred Flowers Awards, he competed for Best Actor with a group of young actors, which aroused heated discussions among netizens, and some netizens bluntly said: "If Andy Lau finally wins, it may be the most embarrassing award in his acting career"
The number of nominations for "Volunteers" caused controversy, and Zhang Songwen's high-profile "celebration" attracted attention
In addition to the controversy caused by the nomination of actors, the nomination of the film is also confusing, although "Volunteers: Heroes", which has a box office of more than 1 billion, has won 4 nominations, but it is not the most brilliant film this year in terms of word-of-mouth or box office
It is worth mentioning that actor Zhang Songwen was nominated for Best Supporting Actor for his outstanding performance in the movie "More than Endless", as soon as the news came out, Zhang Songwen posted on social platforms to "celebrate", saying that "nomination is affirmation", which aroused the attention of netizens
The future of the Hundred Flowers Award is worrying: how to get rid of the shackles of "traffic" and regain the "public" reputation?
A series of controversial events can't help but make people reflect: What happened to the Hundred Flowers Award? Why is it that awards, which once represented the "audience's choice", are now drifting away from the public's aesthetics? Problems such as the supremacy of flow, capital operation, and the opaque selection mechanism have all become the root causes of criticism for the Hundred Flowers Award
If the Golden Rooster Award represents professionalism and artistry, then the Hundred Flowers Award should pay more attention to the preferences of ordinary audiences, and select films and actors who are truly loved by the public
If the Hundred Flowers Award wants to regain its past glory, it must face up to its own problems, actively seek changes, optimize the selection mechanism, improve the professional quality of the judges, reduce capital intervention, and truly implement the "public choice", which is the right direction for the future development of the Hundred Flowers Award
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