As major car companies have successively announced their sales data for the first half of the year, the "price war" that started at the beginning of the year has gradually entered a white-hot stage. Traditional luxury brands such as Mercedes-Benz, BMW, Audi (BBA) and Land Rover have been forced to cut prices in an attempt to survive in the face of fierce competition. This is undoubtedly good news for domestic car companies. So, how will these car companies respond in the second half of the year? The new forces have long been ready: "You reduce the price, I will make the profit, and in the next game, we will continue to fight." ”
Consumers are undoubtedly the biggest beneficiaries of this competition, and many preferential policies are coming. Here are some of the latest incentives from major automakers and their sincerity.
The first is ZEEKR 001, a pure electric luxury hunting coupe, with a cumulative sales volume of more than 200,000, and its quality and performance enjoy a high reputation in the industry. At the beginning of this year, ZEEKR 001 was fully upgraded. ZEEKR officials recently disassembled a ZEEKR 001 that has traveled 320,000 kilometers, and the results show that its battery state of health (SOH) is still maintained at 91%, and other components are basically intact. ZEEKR 001 can maintain such high quality, which is one of the important reasons why it has continued to sell well in the past three years on the market.
The highlights of the new ZEEKR 001 go far beyond that. Its top-of-the-line powertrain is equipped with the most powerful dual motors in its class, with a maximum power of 580 kW and a 0-100 acceleration time of 3.3 seconds. With the high-voltage architecture and 800-volt high-voltage system, ZEEKR 001 has achieved an ultra-long range of more than 700 kilometers, becoming a leader among new power models.
In terms of comfort, the new ZEEKR 001 also performs well. The interior of the car is heavily made of high-quality materials, such as Monaco NAPPA full-grain leather and Alcantara, which provide excellent ride comfort and luxury. The seat heating, ventilation and massage functions have been fully upgraded to improve the driving experience.
At present, in order to repay the support of new and old users, the new ZEEKR 001 provides up to 35,000 yuan for a limited time to purchase a car, and the WE version/ME version is equipped with 21-inch wheels for free, and the YOU version is equipped with 22-inch wheels for free. In addition, there are exterior car colors, hunting and camping kits for a limited time, as well as a 7kW smart home charging package for all series, financial policies and after-sales worry-free service packages. ZEEKR achieved a record high of 20,000 monthly sales in June, in addition to ZEEKR 001, it also launched a new ZEEKR X model with up to 45,000 yuan of car purchase rights, a limited-time retail price discount of 21,000 yuan, only 179,000 yuan, and including the exterior car color Paris brown rice, Hangqing green, Su Mo gray option for a limited time for free. ZEEKR 007 will enjoy 36,000 yuan of rights and interests on the same day, including the new Clear Sky Blue exterior combination, interstellar ultraviolet decoration color discount of 8,000 yuan and many other discounts.
AVATR 12 is jointly built by Changan, Huawei, and CATL, and this luxury smart car has also accumulated a certain user base in the market. AVATR 12 is made of aviation-grade aluminum and high-strength steel, accounting for more than 80% of the total, equipped with 19 intelligent active safety configurations, and equipped with 3 lidars to fuse a general obstacle perception network to achieve 360-degree surround collision protection. While ensuring the safety of users, AVATR 12 also pays attention to comfort. The front seats are equipped with double zero-gravity aerospace seats, covered with Nappa leather, which has good support and comfort, and the seats support electric adjustment, heating, ventilation, massage, memory and other functions. Now you can enjoy the right to buy a car with 0 down payment and up to 32,000 yuan for AVATR 12.
As a representative of international electric vehicles, Tesla Model Y provides superior safety protection with its classic and innovative cage body design and high-strength materials. Model Y is equipped with a comprehensive range of active safety systems, including Stability Control, Brake Assist, Lane Departure Warning, Forward Collision Warning, Active Braking Merge Assist, Lane Keeping Assist, and more, greatly reducing the risk of traffic accidents.
Inside, the car features a large 15-inch central display that integrates all of Model Y's entertainment, navigation, and vehicle settings, with comfortable heated seats, a premium audio system, and a panoramic glass roof with unobstructed visibility to ensure an enjoyable driving experience. From now until July 31, you can enjoy a 5-year 0 interest plan, with a down payment of 45,900 yuan and an annual rate of 0.5%.
Whether it is the domestically produced ZEEKR 001, AVATR 12, or the internationally renowned Tesla Model Y, major car companies are constantly innovating, promoting the progress of the entire automotive industry, and promoting technological innovation and green development. For consumers, more choices and better services will be the most direct benefits. In the future, we look forward to seeing more high-quality, high-performance, and high-intelligence automotive products emerge in the market to meet the diverse needs of consumers."