On July 2, DENZA Auto released its sales data for June 2024, according to the data, DENZA Auto sold a total of 12,223 new cars in June, and in the first half of this year, the cumulative sales of DENZA Auto reached 59,565 units, a year-on-year increase of 4.96%, continuing to lead the Chinese luxury brand market of more than 350,000. After the refresh, DENZA Auto has reached an order to deliver 200,000 units in two years, becoming the fastest new energy luxury car brand to achieve this milestone.
DENZA currently has three models on sale, including DENZA N7, DENZA N8 and DENZA D9, of which DENZA D9 sold a total of 10,186 new cars in June, and a total of 53,131 units were sold from January to June this year. As a leader in the luxury MPV market, the DENZA D9 ranks first in monthly and semi-annual cumulative sales in the MPV market.
The annual sales volume of the Denza D9 reached 119182 units last year, making it the annual MPV sales champion in China in 2023. In March 2024, the 2024 Denza D9 was officially launched, with a price range of 339,800-469,800 yuan, and the sales of the new car remained strong after its launch.
In June, the Denza N7 sold a total of 2,089 new cars, and the new Denza N7 was launched in early April this year, with a price of 239,800-329,800 yuan, although the absolute value of 2,089 units is not high, but considering that the overall volume of the luxury pure electric mid-size SUV market segment is not large, the new Denza N7 has entered the third place in this market segment, which is considered to be a good performance, and the reputation and popularity of the Denza N7 are not bad, and the subsequent sales of the Denza N7 will be more probable.
In addition, the DENZA N7 has outstanding intelligent driving capabilities, which can achieve map-free city piloting, and is currently in the "first echelon of intelligent driving".
The sales volume of the Denza N8 in June was 0, and considering the sales of 34 units in May, it can be said that the N8 has basically no sense of existence, and the official should basically abandon this car. Why is this car performing poorly? Because it is too similar to Tang DM-p, the overall tonality has not opened up a gap, and the price is so much more expensive than Tang DM-p, failure is naturally inevitable. If this car is remodeled, it must be completely renewed, and the gap with Tang DM-p in design and experience must be opened, and the kind that must be completely changed inside and out, so that there will be a way out.
In the second half of 2024, DENZA Auto will launch three flagship models, one of which is a luxury flagship sedan that benchmarks Paramela; A new car that benchmarks Mercedes-Benz S-Class, a new SUV N9. Among them, the luxury flagship sedan of the benchmark Paramela is the Denza Z9GT, Z9GT is designed by BYD Group Design Director Egger, the drive system is front and rear three-motor four-wheel drive, it is expected that the acceleration of 100 kilometers can reach 2 seconds, the appearance of this model is very high, the price is expected to be more than 500,000, considering the market volume of more than 500,000 luxury sports cars, the overall sales of this car should not be very high.
DENZA Auto's sales target for 2023 is 150,000 units, and the cumulative sales volume last year was 127,840 units, which is still a long way from achieving the target. DENZA Auto's sales target for 2024 is 200,000 units. In the first half of this year, DENZA Auto sold a total of 59,565 vehicles, 29.7% of the sales target, nearly 30%. If DENZA wants to complete the annual sales target of 200,000 units, it is expected that the sales volume of 140,000 units will be completed in the remaining 6 months, and the monthly sales volume of nearly 24,000 units per month will be completed.