All articles in this account have been opened for rights protection on the whole network, and unauthorized reports will be reported
- Chief Business Intelligence
- Chief Business Intelligence
Introduction: The lamb kneels and feeds, the crow feeds back, and a song of "spicy strips to repay gratitude" reproduces the way of doing business.
The torrential rain in Pingjiang County has affected the nerves of countless netizens, and this "rescue" once again showed the responsibility of domestic enterprises to the outside world.
Pingjiang County, which "nurtured" an output value of 60 billion yuan, after this disaster, the donations from caring people from all walks of life, and the actions of this group of "spicy strip bosses", should have never regretted it, and even felt gratified.
The hometown of spicy strips suffered the biggest flood and once again refreshed the three views
"No treachery, no business" is going to be rewritten?
The experience of the ancestors - no treacherous business, passed down for thousands of years. But this is a far cry from what we mean now.
Looking back at the historical process of domestic commercial development, although agricultural social economy has been the mainstream of domestic economic development for a long time, in fact, the concept of commerce has been produced as early as the Shang Dynasty and the Western Zhou Dynasty during the slavery period.
For example, Fan Li, a famous merchant in the Eastern Zhou Dynasty, is recorded in the "Historical Records", which is known as "loyal to the country; Wisdom to protect oneself; Business to get rich, well-known all over the world".
It can be said that Fan Li is the first "rich and benevolent" business world.
And the term "no treacherous business" also has another meaning in the most primitive concept, which can be said to be a concept that is not related to the current wind and horses. Because the word "rape" in "no treacherous business" was not a derogatory term at first, but was used to indicate a sharp "sharp" word.
The mainstream of ancient commerce was grain merchants, who would add an extra tip to the grain when they used buckets to serve grain to their guests, so as to show their economic benefits and also help them attract more customers.
Therefore, "no sharp business" was originally used to describe businessmen who are good at business and can do business, which is a neutral and positive word, not a derogatory term today.
It's just that there are many stories of unscrupulous businessmen who are driven by huge profits and don't do practical things, and the term "no traitors and no businessmen" continues.
Although the most commonly cited concept in the domestic environment is the concept of no treachery and no business, in fact, many enterprises still have the responsibility of "big country and heavy enterprise".
Whether it is in the predicament of Zhengzhou, Henan Province, which has become a "vast ocean" due to heavy rainstorms in 2021, a well-known domestic brand donated 50 million at the juncture when it was rumored that it was "about to go out of business", and Hongxing Erke, which was distressed by netizens to the hot search.
It is still the source of Huiyuan who still donated 1 million materials in its own difficulties, the "base camp" suffered serious losses but still donated 20 million + Honey Snow Bingcheng, and the bee flower that is difficult to protect itself and also donate......
All of them reveal the gentleness of "the bones of the Chinese people." It is precisely because there are more and more national brands like them that people can see the future of domestic products and the pure warmth flowing in society.
And such an epic ode to the support of all parties in trouble is being broadcast in Pingjiang County, Yueyang, Hunan, and every news coming out of Pingjiang County, Yueyang, Hunan affects every nerve of the Chinese people.
Pingjiang County not only has national geographical indication certification trademarks such as Pingjiang dried soy sauce, Pingjiang gluten, and Pingjiang high mountain tea. It has also "nurtured" well-known brands such as Jinzai Food, Spicy Prince, and Original Memory, and enjoys the reputation of "National Food Industry Strong County", "Hometown of Chinese Spicy Noodles" and "Hometown of Chinese Gluten Food".
According to the official website of Pingjiang County, Pingjiang County, Yueyang, Hunan Province, is located at the junction of Hunan, Hubei and Jiangxi provinces, with a county area of 4,125 square kilometers and a total population of 1.13 million.
It is such a county town that gave birth to its "Spicy Strip Empire".
When it comes to the prototype of spicy noodles, we have to mention the "father of spicy noodles" - Qiu Pingjiang, Li Mengneng, and Zhong Qingyuan.
It was in 1998 when the catastrophic flood reduced the soybean production in Pingjiang County, that they switched to flour instead of soybean flour and added special seasonings, which accidentally made the spicy noodles exported to more than 160 countries and regions around the world.
The spicy noodles in Pingjiang County have developed to this day and have become the "spicy noodles pacesetter" in the industry.
In 2023, the Pingjiang Spicy Noodles video starring the founder of Spicy Noodles will even be put on the big screen in Times Square, New York, USA, realizing the goal of rushing out of the country to the world with Spicy Noodles.
By the way, it also allowed foreigners to "open their eyes" and started a wave of strong cultural output.
According to the "People's Daily Online", among the nearly 600 existing spicy strip production enterprises in the country, more than 90% of the enterprises founded by Pingjiang people account for more than 20 billion yuan in the annual output value of the national spicy strip market.
Source: People's Daily Online
And this time, Pingjiang County, which is once again facing the same catastrophic flood disaster, also wrote a hymn of "lambs kneel and feed, crows feed back".
According to news reports, in the continuous heavy rainfall in Pingjiang County, not only many places in the central urban area were waterlogged, but nearly one-third of the old city was once flooded, and nearly half of the new city was flooded.
The factory of Hunan Spicy Prince Food Co., Ltd. (hereinafter referred to as "Spicy Prince") in Wushi Industrial Park, Pingjiang County, was also implicated and began to stop work and stop water.
Although as the flood receded and emergency measures were activated, the 2 workshops of the Spicy Prince have resumed production, it can be seen from the pictures shared by netizens that after the incident, there was a large amount of water near the Spicy Prince factory, and the scene was shocking.
The picture shows the vicinity of the Spicy Prince factory shared by netizens
On the other hand, although the park of Jinzai Food's factory in Pingjiang was not flooded, it was temporarily interrupted due to the impact of flooding and the water supply in the park was affected by the equipment.
According to a CCTV news report on July 2, 340,000 people in Pingjiang County have been affected, and 170,000 acres of crops in the county have also been flooded, which is expected to cause economic losses of more than 200 million yuan.
However, as the so-called natural disasters are ruthless, after the announcement of "Pingjiang Today" on the afternoon of July 2, some enterprises began to make spontaneous donations one after another.
Including Jinzai Food and Spicy Prince, which are being affected by the disaster.
It can be seen from the donation announcement that the donation amount of these two companies is 1 million yuan, and they both donated on the day of the announcement.
In addition, Liu Weiping, the founder of Weilong Spicy Noodles, who was born in Pingjiang County, Hunan, also reached out to donate 1.5 million yuan and 500 boxes of 78° braised eggs to the Pingjiang County Daai Pingjiang Charity Foundation.
These enterprises can be said to be a true portrayal of "lambs kneeling and crows feeding", and the responsibility of the enterprise and the nation is vividly reflected in them.
Because the reason why they can have today's achievements is indeed inseparable from the "hometown of Chinese spicy noodles".
Source: Pingjiang County official website
Spicy strips no longer have a "sole" flavor
The unit price of 3 yuan and 1 package breaks out of the commercial giant with an annual output value of 60 billion
Due to the exposure of the production process of the small workshop of spicy noodles, spicy noodles, as the "bottom" of the snack industry, were once abused by the Internet as "junk food" and "made of rotten rubber shoes".
The most serious spicy strip scandal was in 2005, when the use of banned additives in a food factory in Pingjiang County was exposed by a television station, at a time when the production of spicy noodles was chaotic and brutal.
In 2007, Pingjiang County, as a "prominent molecule", was listed as a key county for food safety.
But when the spicy strips were reformed and constantly 'shuffled', they have now torn off the label of "junk food" and become a national snack. Both old and young are harvested by this spicy and sour taste, and "eat spicy strips when you are happy, and eat spicy strips when you are unhappy" has become the norm.
And these are all because Pingjiang County began to rectify its own spicy strip business, Pingquan County while punching low-end workshops, eliminating small workshops, while supporting the upgrading of automation, intelligent food enterprises results.
In addition to the efforts of Pingjiang County, the head brand is also rectifying the atmosphere.
Taking Spicy Prince as an example, it has built the first 100,000-level pharmaceutical-level GMP clean workshop to produce spicy strips with pharmaceutical standards, so that spicy strips can get rid of the negative evaluation of dirty mess and mess, and realize "standing up" and speaking.
Hunan Yufeng Food Industry Co., Ltd., where the Spicy Prince brand is located, has also become the first enterprise to win the title of national "green factory" among the local spicy noodles enterprises in Pingjiang County after the spicy noodles scandal.
A snack of "mom is worried", with the efforts of Pingjiang County and major head enterprises, it is neatly dressed and returned to the eyes of the public.
In addition, in order to let everyone know more about this industry, Pingjiang Food Association even established a spicy strip museum in Changsha, it can be said that the industry of 5 cents out of the performance of opening a museum, Pingjiang County dares to call the second, it is estimated that no one dares to call the first?
According to a report by People's Daily Online in 2023, spicy noodles have developed into a large industry with an annual output value of 60 billion.
According to Nielsen's "2023 Spicy Noodles Industry Research Report", the sales volume of spicy spicy noodles increased by more than 20%, and the sales increased by 24%, showing strong growth power.
And the "spicy" of the Spicy Prince has also become the "natural choice taste", accounting for a market share of 57.9% of the spicy spicy strips, nearly half of the 27.9% of the second place.
The saying that "Chinese spicy noodles made in Pingjiang" is by no means an exaggeration. Because in addition to the spicy prince, among the 600 domestic companies that produce spicy strips, more than 90% of the Pingjiang bosses will appear.
For example, in 1999, Liu Weiping, a native of Pingjiang, went to Luohe, which is rich in wheat, and put his spicy noodles industry on the market.
He is the founder of "Weilong Spicy Strip".
In addition, Pingjiang County's spicy noodle industry has produced many talents.
According to a 2024 report by Xinhua News Agency, there are 116 spicy noodle enterprises in Pingjiang County, with an annual output value of more than 200 billion yuan, providing more than 100,000 jobs for Pingjiang County.
It can be said that a small spicy strip has not only driven the development of the entire county, but also driven the progress of the entire industry.
Write at the end
In addition to the Spicy Noodles Museum, Pingjiang Vocational and Technical School even opened a professional class of spicy noodles in 2020, which can be said that Pingjiang County does attach great importance to the industrial value leveraged by this small spicy noodles.
The heavy rain in Pingjiang County, with the assistance of all parties, will definitely rise again and create a legend in the industry.
What do you think? Everyone is welcome to leave a message in the comment area to share their views, thank you!
The earliest financial self-media in China, a must-have book for millions of business elites, focusing on daily hot events, financial figures, venture capital stories, wealth business opportunities and other content! To provide you with more authentic and professional business reports every day, welcome to follow @Chief Business Wisdom