In the years before the sales of new energy vehicles exploded, whether it was Great Wall, Geely or Changan in the domestic SUV market, it had a very good market performance.
Needless to say, the Great Wall, a "god car" Haval H6, occupies the first place in the domestic SUV sales list all year round. Geely's Boyue and Binyue SUVs are also not bad in sales. Changan Automobile is relying on the CS75 and CS55 models to kill all sides in the domestic SUV market.
It is worth mentioning that for a period of time, Changan Changan CS75 was close to Haval H6 in terms of sales. In order to compete for the sales championship of domestic SUVs, both models can be said to be "red-eyed". The champions take turns to sit, and there is almost nothing to do with the other models.
It can be seen that Changan Automobile used to be quite strong in the SUV market.
However, with the rapid development of the new energy vehicle market, whether it is Haval H6 or Changan CS75, it has long been lost in the domestic SUV market. Not only is it no longer in the top two on the sales list, but it is also difficult to find a trace in the top 10 SUV models in terms of sales.
In order to be able to regain its strength, Great Wall Motors recently launched a new generation of Haval H6. Changan Automobile's approach, contrary to Great Wall Motor, is preparing to reduce the production of Changan CS75.
According to media reports, Beijing Changan Automobile Co., Ltd. plans to intelligently upgrade the production line of electric passenger cars, codenamed D587. The project is scheduled to start construction in July 2024 and be completed and put into operation in March 2025, with a total investment of 250 million yuan.
After the renovation, it will have the ability to produce a variety of models, mainly in electrification, intelligence and automation, with an annual production capacity of 100,000 units.
It is understood that D587 is a new model of Deep Blue Automobile, positioned as a medium and large 6-seat SUV. The new car is built on the SDA-REEV platform, and the power is still a range-extended hybrid system.
There is no doubt that Changan Automobile's move is probably inspired by the great success achieved in sales in the past two years, such as Ideal and Wenjie, which are new car manufacturers that focus on extended-range hybrids.
In the domestic medium and large SUV market, several models with good sales have been monopolized by Ideal and Wenjie. Wenjie M7, Ideal L6, Ideal L7 and Ideal L8 borrowed models are all firmly in the top few domestic medium and large SUV sales lists.
Therefore, it is imminent for Changan Automobile to launch a large 6-seat extended-range hybrid SUV at the same level as the M7 and Ideal L8 as soon as possible.
At the same time, Changan Automobile will reduce its annual production capacity of existing SUV models from 360,000 units to 200,000 units. It mainly involves Changan CS75 and CS95 series.
Looking at the sales data, after the sales of Changan CS75 exceeded 40,000 units in January this year, the monthly sales volume was below 20,000 units for 4 consecutive months in February ~ May. Compared with the BYD Song series and Yuan PLUS, which are plug-in hybrid and pure electric SUVs of the same class, the sales gap is also getting wider and wider.
Therefore, in the view of the car quick review, it is a wise move for Changan Automobile to reduce the production of Changan CS75 and launch a new model to compete with ideals and ask the world.
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