In April this year, Zhou Hongyi auctioned the Maybach that he had opened for 9 years. Many people are discussing, is the ultra-luxury brand going to be abandoned by the Chinese rich?
In fact, judging from the data, the survival situation of ultra-luxury brands is indeed not optimistic. Since last year, the sales of some ultra-luxury brands in the Chinese market have shown signs of decline. In May this year, almost all ultra-luxury car brands in the Chinese market experienced a double-digit year-on-year decline in sales.
Against this backdrop, I bought a Range Rover SV. It's not that I'm stupid and can't understand the trend, it's really that the Range Rover SV has value that other brands can't provide.
I buy a car for business travel on many occasions, and what I want is to be honorable, atmospheric, and face-saving. When buying a car, Maybach GLS and Bentley Bentayga products are also comprehensively considered, in fact, these two products have certain price concessions in the terminal market, especially Bentley Bentayga, it is said that the discounts during this period are more than 1 million, that is to say, more than 1 million can be withdrawn from the Bentayga.
It stands to reason that this is a good deal. But this buying logic just doesn't apply to ultra-luxury brands. Think about it, luxury price reduction promotion, can it still be called luxury?
The Range Rover SV is very strong in price, and the brand tone is high, which actually meets most of my purchase needs. In addition, I have always loved the design of Land Rover, and when a Range Rover SV is driven out, no one can be called a big brother.
Sitting in the car, the sense of dignity is even more overwhelming. My generation of Range Rover SV is very attentive to the details inside and out. I've driven a lot of cars with wood grain decorations in the car, but it's the first time I've seen a ceramic material in the car, and it feels cool and warm to the touch. Sales say that this material is generally used in the field of expensive watches and jewelry.
And its wood grain material is also different from other cars, not the kind of old-fashioned, old-fashioned rough decoration, but the use of wenge. According to the sales introduction, these are the four famous trees in China.
In the 3 million-level ultra-luxury market, Range Rover SV must be willing to pay for workmanship, so what is the biggest difference between it and Bentley Bentayga and Maybach GLS? It was the Range Rover SV that exceeded my imagination in terms of customisation.
Range Rover SV has also launched a Bespoke private business, which is said to offer more than 230 paint colours and 391 interior combinations, with more than 1.6 million combinations. I chose this business, although I waited a little longer, but I can say that my Range Rover SV is a unique product in the world, and there is no possibility of "bumping into the shirt".
In fact, the Range Rover SV understands the needs of our users better than other ultra-luxury brands. When we spend millions on cars, we definitely want to reflect our unique aesthetics, style and lifestyle. The Range Rover SV is very clever when it comes to customisation.
Perhaps this would explain why the Range Rover SV is still selling so well in the current market environment. It is said that in the first half of this year, 119 units of Range Rover SV were sold, an increase of 170% compared to the first half of last year! Moreover, the Range Rover SV is now priced very strongly, and there is no price reduction happening.
Overall, it took a couple of months to buy a Range Rover SV and it was worth it!