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In the world of social media, an account called "Africa Decade" is sparking a lot of buzz. Its founder, Wang Yao, shows us an amazing picture of African life through the lens: luxurious and spacious residences, top-of-the-line luxury cars, and even breakfast with giraffes and walking side by side with lions.
In these pictures, Miss World from African countries also appears from time to time.
However, people can't help but wonder why this account, which seems to be just to show off its wealth, has attracted more than 6 million followers and accumulated more than 60 million likes in just three years. What is even more puzzling is that it has been praised by the state media many times.
There seems to be a contradiction between this extravagant life and official recognition.
Wang Yao's life trajectory has been different from the beginning. He was born in a well-off family, his father was an employee of a state-owned enterprise, and his mother was a unit leader.
Such a family background provided him with a unique environment for growing up.
Since childhood, Wang Yao's parents have adhered to advanced educational concepts. They encourage the child to think independently and hope that he will develop his own unique perspective on the world. In terms of artistic accomplishment, his parents guided him to learn painting and sculpture to cultivate his ability to perceive beauty.
These childhood edifications laid a solid foundation for Wang Yao's future life.
In terms of language learning, Wang Yao has shown extraordinary talent. Under the guidance of foreign teachers, he was only 13 years old and had already reached the level of CET-4.
This language ability paved the way for his future international development.
When filling in the college entrance examination, Wang Yao did not hesitate to choose the University of International Business and Economics in Beijing, the capital. During his time at university, he not only maintained excellent academic performance, but also actively participated in various part-time activities.
He firmly believes that interacting with businessmen from all walks of life will give him valuable experience that he cannot learn in the classroom.
After graduating from his bachelor's degree, Wang Yao's path to study did not stop. He was admitted to the Australian National University and obtained a master's degree. During his study abroad, he still maintained a diligent and studious attitude, and participated in various part-time jobs in his spare time, constantly enriching his experience.
In 2009, with full enthusiasm, Wang Yao returned to his motherland. With his excellent ability, he found an enviable job in a state-owned enterprise in Beijing. However, the comfortable working environment did not satisfy him.
In his second year on the job, he volunteered to be sent to the challenging African continent.
When he first arrived in Africa, Wang Yao was faced with a world that was very different from his imagination. The scorching heat, mosquito infestation, disease threats, and even the safety hazards posed by guns have all become realities that he must face.
He was robbed, witnessed a colleague in distress, and was twice hospitalized for malaria.
However, these difficult experiences did not defeat Wang Yao. Instead, he found his own stage in this challenging land. He fell in love with the unknown African continent as the starting point for his life's adventures.
It is this courage and perseverance that allowed him to be promoted from an ordinary employee to a 28-year-old deputy director-level leader in just three years, laying the foundation for his future career development.
In 2012, 28-year-old Wang Yao made a shocking decision: quit his stable job at a state-owned enterprise and start his own business. This decision caused quite a stir among his colleagues and leadership.
Everyone dissuaded him and tried to get him to change his mind. But Wang Yao's determination has been determined, and he firmly believes that he can display his talents in a broader world.
The road to entrepreneurship is not all easy. Wang Yao's first attempt was to run a flower export business in Kenya. He was keenly aware of the potential of Kenyan flowers in the European market and acted quickly.
However, the fragile nature of flowers poses an extremely high risk to this business. Unfortunately, Wang Yao's first attempt was fatal: due to flight delays and incubator failure, the entire batch of flowers withered during transportation, causing him a loss of 300,000 yuan.
This setback is undoubtedly a heavy blow to Wang Yao in the start-up stage. However, he was not defeated. At the suggestion of a friend, Wang Yao set his sights on the second-hand clothing market in Africa.
With years of experience and contacts in Africa, he quickly established himself in the field.
Starting from wholesale, Wang Yao gradually expanded his business scope, and finally successfully created his own second-hand clothing brand. He even built a Chinese community of second-hand clothing, demonstrating exceptional business acumen.
This success brought him his first pot of gold and strengthened his confidence to continue his business.
Wang Yao, who tasted the sweetness, did not stop there. He began to extend his tentacles to various fields such as beauty, tourism, and international trade. With a keen business sense and decisive decision-making ability, he has achieved remarkable results in every industry.
As his career expanded, so did his wealth.
However, life is always full of uncertainties. At the end of 2019, a sudden global epidemic disrupted Wang Yao's development rhythm. The import and export trade came to an almost complete standstill, and his business was forced to put on hold for a while.
In the face of this dilemma, Wang Yao showed the sense of social responsibility that a successful entrepreneur should have. He did not hesitate to donate a large number of masks and protective materials to China, and prayed for the blessing of the motherland with other overseas Chinese.
In April 2020, the global pandemic broke out, and the situation in Africa was particularly severe. Unfortunately, Wang Yao himself was infected with the new coronavirus, and his condition was very serious for a while.
At the same time, his business came to a long standstill.
The crisis dealt a heavy blow to Wang, but it also made him realize the need to adjust his development strategy. After recovering, he began to think about a new direction of development.
It was at this time that he was keenly aware of the huge potential of the short video market, which led to the launch of his "Africa Decade" project, which brought a new turn for his career.
However, in April 2020, the pandemic broke out across the globe, and the situation in Africa was particularly severe. Fate seems to have played a cruel joke on Wang Yao, and he himself was unfortunately infected with the new coronavirus, and his condition was quite serious for a time.
At the same time, his painstaking business came to a long standstill and faced unprecedented challenges.
But as the so-called crisis is organic, this time of fighting against the disease gave Wang Yao the opportunity to think deeply. He began to re-examine the direction of his career and look for new breakthroughs.
At this moment, he was keenly aware of the huge potential of the short video market.
Years of living and working in Africa have given Wang Yao a deep affection for this land. However, when he browsed the domestic online platforms, he found that much of the information about Africa was full of biases and stereotypes.
This situation made Wang Yao feel both angry and helpless, but he was not surprised. He is well aware that many self-media often deliberately exaggerate the negative image of Africa in order to attract attention, while ignoring the true face of the continent.
This discovery inspired Wang Yao's deep sense of responsibility. He decided to contribute to changing the image of Africa in the minds of his countrymen. Thus, the "Africa Decade" project was born.
This project is not only Wang Yao's affectionate confession to Africa, but also his firm commitment to the future.
Although his body had not fully recovered at that time and his career was at a low point, Wang Yao still resolutely devoted himself to the production of short videos. He led the team to create ten videos, going over every detail.
In the end, he chose the theme of "How to change the fate of an African employee's family" as the first work.
This decision turned out to be the right one. As soon as the first video was released, it received more than 200,000 views, and the number of likes exceeded the 10,000 mark. This unexpectedly good result made Wang Yao full of confidence in the short video career.
Since then, Wang Yao has devoted himself to the creation of short videos. He presents what he has seen and heard in Africa to the audience from a unique perspective. Through well-designed content, he not only shows the luxurious side of Africa, but more importantly, conveys the true face of the land to people.
In just one year, Wang Yao has successfully become one of the millions of bloggers. The success of the "Africa Decade" not only brought a new turn for Wang Yao's career, but also opened a new stage for him to tell the story of Africa in his own way and change people's perception of the continent.
The success of the "Africa Decade" is not accidental, but the result of Wang Yao's deep understanding of short video creation. He knows that in this era of information explosion, how to grab the audience's attention in just a few seconds is crucial.
As a result, he has crafted a unique set of content strategies.
In Wang Yao's videos, we often see dazzling scenes of luxury: he dances with Miss World from African countries, shows off luxury homes, drives top-of-the-line cars, and even has breakfast with giraffes and walks with lions.
These images undoubtedly have a strong visual impact and can quickly attract the audience's attention.
However, Wang Yao's purpose was not just to show off his wealth. These eye-catching images are actually his carefully designed "introductions" in order to retain the impetuous netizens of this era and guide them to pay attention to the deeper content in the video.
Outside of these extravagant scenes, Wang Yao shows more of the true face of Africa. He does not shy away from Africa's backwardness, but uses real images to document all aspects of the land.
Through his lens, the audience can see the natural scenery of Africa, learn about the daily life of the local people, and feel the unique charm of this continent.
Wang Yao's videos often contain some heart-warming plots. He will help local people in need and show the goodwill of the Chinese people. These contents not only convey positive energy, but also allow the audience to see the true portrayal of China-Africa friendship.
In addition, Wang Yao also pays great attention to the production quality of videos. He goes over every detail to make sure that every frame conveys the message he wants to convey.
It is this dedication to quality that has kept the content of the Africa Decade at a consistently high level and won the attention of the audience.
Through this unique content strategy, Wang Yao has managed to stand out from the crowd of short videos, attracting not only a large number of fans, but also winning recognition from the state media, becoming an influential account that can not only show the luxurious side of Africa, but also convey an authentic message.
As the influence of the Africa Decade continues to grow, Wang Yao has come to realize that he has a more important mission: to promote friendly relations between China and Africa. This realization gave his career a deeper meaning that went far beyond mere business success.
In Wang Yao's videos, we can often see him selflessly helping local people in need. These true stories not only convey the goodwill of the Chinese people to the African people, but also let the domestic audience deeply appreciate the pure and immaculate friendship between China and Africa.
Wang Yao's actions coincide with the ideas advocated by the mainland, showing kindness and positive energy.
Over the years, China has become increasingly close in its cooperative relations with African countries, and has won the firm support of many African countries in the international arena. The mainland has actively assisted African countries in building a better homeland, promoting their rapid development, and helping them get rid of poverty.
In this process, Wang Yao's every action has contributed to deepening China-Africa friendship.
It is precisely because of this sense of mission that Wang Yao still enjoys support and respect at the national level, although he shows luxury living in the video. This is undoubtedly the best affirmation of his behavior.
Wang Yao's story tells us that personal success and social responsibility can be perfectly combined. Through the platform of the "Decade of Africa", he has not only realized his commercial value, but also become an important bridge connecting Chinese and African cultures, and has made a unique and important contribution to the friendly exchanges between the two peoples.
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