There will be times when the wind and waves will be long, and the clouds will sail into the sea!
At the beginning of 2024, BYD has continued to overturn the "table" of major car companies.
From the original Qin PLUS to today's Qin L, BYD can be said to have swept a number of joint venture models.
And the first to bear the brunt is actually the major Japanese car companies, especially Toyota.
Over the years, Toyota has been deeply cultivated in the mainland, leaving behind the saying that "one car is passed down to three generations, and people are still walking in cars".
At that time, countless Chinese people recognized Toyota, and felt that "Made in Japan" did have its unique charm.
- First, Toyota's models, because of the relationship between engine research and development, are particularly fuel-efficient and smooth, not to mention low noise, and the power is also extraordinarily strong.
- Second, Toyota's cars are indeed more durable than domestic cars, and there are not many minor faults, so there is no need to repair them often.
Based on this, Toyota's models can be said to be making a "lot of money" in the mainland, and if you want to cash out the car, you need to increase the price.
However, with the continuous upgrading of technology and production capacity, BYD has successfully surpassed Toyota in many models, whether it is fuel economy, quality, or intelligence, many models are much higher than Toyota.
As a result, Toyota lost a lot of profits, and its market share also declined.
Nowadays, Toyota's sales in the mainland continue to be cold, and there is no longer a grand occasion of "price increase", and the Camry in many areas has dropped to 120,000 yuan, which shows how terrible the profits used to be.
In the face of the continuous growth of BYD's sales, Akio Toyoda has repeatedly expressed his position in public, believing that BYD Tesla, these new energy car companies, "is not a big deal".
The implication is that new energy vehicles do not have their own core technology.
However, the benevolent and the wise see the wise, the development of new energy in the mainland is in full swing, and it cannot be just a "price war" relationship, and BYD's globalization strategy is now beginning to emerge, and there is a trend of "encirclement" of Toyota.
On July 4, Dizi's 8 million new energy vehicles officially rolled off the assembly line, which is not only a grand occasion for new energy vehicles, but also a grand occasion for the rise of the mainland's manufacturing industry, but this news is very uncomfortable for Toyota.
The reason is that the birthplace of the 8 million new energy is Thailand, BYD spent a huge amount of 36 billion baht to build a factory in Thailand, and now 2 out of every 3 electric vehicles are BYD, which has led to a huge decline of -21.7% in Toyota's sales in Thailand.
You must know that the Thai people's recognition of Toyota in the past is the same as ours in the early years, although it is not a luxury car, but its attitude is also very satisfied, and now BYD's market in Thailand is getting better and better, and its share in Thailand's new energy market has reached 41%, and now the Thai people's attitude towards BYD is even more like than our country.
In the first half of this year, BYD exported 203,000 units alone, and the globalization process of China's automobile accelerated again, achieving a growth of 173.8%.
Of course, BYD is still unable to shake Toyota's position in the global market, but if it still "looks down" on our new energy technology like Akio Toyoda, it will only be a few years before it is surpassed.
At present, there are still many Chinese people who think that it is difficult for BYD to surpass Toyota, a "behemoth", but I think that as time goes by, we will surpass Toyota only for a few years.