Another exciting Olympic year is about to kick off, and this time it's time to keep an eye on it! Because the fashion lingerie brand SKIMS will tailor a set of visually stunning "national flag-colored" exclusive equipment for our American delegation, and join them in the Paris arena to write a new glory together!
Everyone is familiar with the SKIMS brand. This is a top brand designed by Kim Kardashian, the "real Barbie", and has been famous in the field of sports and leisure for its design concept of both fashion and comfort since its inception.
This time, SKIMS' cooperation with the U.S. Olympic team is the third time after the Tokyo 2020 Olympics and the Beijing 2022 Winter Olympics.
This time, SKIMS' new collection for the U.S. delegation is something of a fit. The color scheme of the entire series is completely based on the red, white and blue colors of the American flag, which not only shows a strong sense of family and country, but also vividly interprets the confidence and vitality of the athletes.
And on the product line, this series can also be said to have everything. From 80s retro-inspired one-piece tracksuits, to close-fitting zero-inhibition bikinis; From the lingerie collection emblazoned with the sports team's logos to the soft, skin-friendly boxer shorts, SKIMS embodies both comfort and style.
The most noteworthy is the "inclusive" concept of this series. Kim Kardashian made it clear in a press release: "This time, we have not only designed a new collection for male athletes, but also re-optimized adaptive underwear to allow every athlete to find the most comfortable and close fitting equipment."
In order to showcase the unique charm of this series, SKIMS invited a number of top athletes to participate in the advertising shoot, including Tokyo 2020 Olympic gymnastics all-around champion Sun Yisha, sprinter Gabriel Thomas, and famous Paralympic swimmer Jessica Lang.
Seeing them wearing the new SKIMS products, showing their confidence and vitality, makes people look forward to the upcoming Paris Olympics!
From Tokyo to Beijing to Paris, SKIMS' "indissoluble bond" with the U.S. Olympic team has become a good story in the world of sports. Each time, SKIMS will combine the characteristics of different events to tailor unique fashion equipment for athletes, so that they can not only show their top strength on the field, but also look stylish under the flash.
As the founder of SKIMS, Kim Kardashian once again showed her keen fashion sense and excellent business acumen this time. Through the continuous cooperation with the Olympic Games, she has not only pushed the brand's influence to a new height, but also perfectly integrated fashion and sports culture, creating a new marketing model.
In short, we are all looking forward to the Paris Olympics this summer. With this passionate cooperation between SKIMS and the U.S. delegation, I believe that this sports feast will surely add infinite excitement. For the perfect combination of fashion and sports, SKIMS will also set a new model for the industry.