In the past few days, the "Pot-wrapped Meat Office" has exploded on the Internet, and the Northeast specialty delicacy "Pot-wrapped Meat" has attracted netizens to "salivate" and call for "a taste". There are also netizens with a question mark on their faces: What's going on? Missed another?
Phoenix Network Anhui original column "Phoenix Voice", this issue will take you to find out.
Is there an office for pot-wrapped meat?
On July 1, the Information Office of Jilin Municipal Government held a press conference on the World Pot Wrapped Meat Competition. At the press conference, Jilin City officially announced that it is planned to set up Jilin City Catering Famous Products Promotion Office and Pot Wrapped Meat Office.
On July 2, the official public account of the Jilin Municipal Bureau of Commerce, "Jilin City Commerce", "followed" an article titled "Pot Wrapped Meat: I Want to Have an Office?" The article explains the role of the office: it aims to focus on the promotion and dissemination of pot meat. We sincerely invite outstanding food bloggers and Internet experts to join us to help pot wrapped meat to a broader stage.
On July 3, some media interviewed the Jilin Municipal Party Committee Establishment Office, and the relevant staff said: The agency is only a listed institution, and the Jilin Municipal Bureau of Commerce will arrange for departments with similar business in the bureau to undertake it, and will not add any additional staff.
Pot wrapped meat. Source: Photo by Wang Zhendong of Phoenix.com Jilin
In terms of the ability to "revitalize", we have to look at the "Northeast Old Iron". came and went, the pot wrapped meat was on fire, the office was on fire, and Jilin City was also on fire.
According to the rise and sales trend of "Internet celebrity cities" in recent years, a momentary fire is not a real fire. The enthusiasm of netizens is stimulated by one thing at a certain point in time, and it will also decay and decrease with time. If you want to continue to catch and stabilize the "splashing traffic", local governments really need to put more effort into it.
Should the "board office" follow up?
Anhui Province spans the Yangtze River, has a long agricultural civilization and a very different natural environment, which also creates unique delicacies: stinky mandarin fish, shrimp noodles, beef soup, gratiao......
From the north to the south, from the Huai River to the Yangtze River, each dish of food not only satisfies people's stomachs, but also extends a variety of food cultures.
Among the many Anhui delicacies, if you pick a recent "out of the circle" model, Taihe Banmian has to be mentioned.
As its name suggests, "Taihe board" comes from Taihe, and is called board because it is beaten on the board. The reason why Taihe noodles can capture the hearts of many diners is that the noodles are strong and the soup is sufficient. After boiling, put green vegetables, pour soup stock, white noodles, green vegetable leaves, and red soup stock, so that people's appetite is greatly increased.
Before, Taihe Banmen was not well known, and it was not as famous as another local delicacy in Fuyang, Gratiao. But in recent years, especially since last year, Taihe has become famous and "out of Anhui".
Taihe board surface. Source: "Taihe News"
If "Shi Te'an" is an abbreviation of a proper noun, many people may be confused; If its full name is "Shijiazhuang Characteristic Anhui Plate Noodles" released, there may be more people with question marks on their faces.
Phoenix.com Anhui noticed that in 2023, singer Xue Zhiqian's Shijiazhuang concert was held by enthusiastic fan Amway, and "Shijiazhuang Characteristic Anhui Noodles" was on the concert; Actor Wang Xun was filming in Hebei, and posted a video saying that the crew told him, "When you go to Hebei, you have to eat Anhui noodles once."
The driving effect of celebrities has further stimulated the momentum of netizens to trace their roots: Is the board from Anhui or Hebei?
Taihe board surface. Source: "Taihe News"
According to relevant information, as early as the 80s and 90s of the last century, a large number of Fuyang people who went out to work hard took the train to the north, and some stayed in Shijiazhuang, and the hometown food Taihe Banmian also settled down. Different from Taihe plate noodles with mutton, "Shijiazhuang characteristic Anhui plate noodles" is paired with beef, but the tradition of "one clear, two white, three red and four green" has not been lost, and it is still loved by everyone.
Nowadays, not only in Shijiazhuang, Taihe plate noodles have drifted the fragrance to many places across the country. It can be tasted in Hebei, Tianjin, Beijing, Jiangsu, Liaoning, Jilin, Heilongjiang and other places, according to statistics, there are about 70,000 Taihe board shops in the country; Some have also gone abroad and opened stores in North Korea, South Korea, Malaysia and other countries.
This situation of "spreading branches and leaves" and "blooming in the wall and fragrant outside the wall" has made Taihe County, Anhui Province, the origin of Taihe board, also see an opportunity.
In May 2015, Taihe County included the board noodle making skills in the fourth batch of county-level intangible cultural heritage list; In December 2018, the Taihe County Cuisine Association established a professional committee for board noodles; In March 2019, Taihe County established the Banmian Chamber of Commerce, and continuously held the Banmian Culture and Art Festival and Taihe Panmian Skills Competition; In 2023, Taiban No. 1 instant food noodles won the bronze medal in the National Tourism Commodity Competition.
Nowadays, this bowl of noodles has driven the development of the four major industries of local plate flour, plate meat, plate fabric, and plate noodle dishes, and "small products" have achieved "big industries".
So, there was a "pot meat office" proofing before, should the "board noodle office" be put on the agenda?
In fact, the analysis of this wave of operations in Jilin City, the purpose is to make the pot meat more out of the circle, and now the effect has appeared, and Taihe plate can be used for reference.
However, there are doubts about the establishment of a "pot meat office" online and offline: the establishment of a new government agency is a very serious matter, is it necessary to set up an office just for a delicacy? What is the role?
In this regard, the official reply of Jilin City is also very cautious: it is currently being studied and demonstrated.
For example, whether to set up a pot meat office and a plate noodle office, in fact, there is no need to rush to conclusions:
First, as netizens doubted, whether the new department would become an empty shelf, a pure decoration, or even increase the burden of financial expenditure, needs to be carefully considered. Second, if it is really necessary to set it up after argumentation and research, then lay out the facts, make a public announcement, and accept supervision to see what the effect is.
More importantly, before the arrival of "splashing traffic", it may be more important to do enough homework, take precautions, develop strengths and avoid weaknesses, and actively act to change passive traffic to active flow diversion and long-term flow storage. (Wang Tengfei)
Source: Phoenix.com Anhui