Recently, some netizens posted
Her father spent 9,999 yuan in a live broadcast room
Placed an order for the Old Summer Palace
The head of a horse in one of the bronze statues of the head of the 12 zodiac animals
The bronze statue of the 12 zodiac animal heads in the Old Summer Palace
Can I buy it in the live broadcast room?
Less than 10,000?
Such a smart scam can be successful
It's incredible!
However, in fact
This kind of "one-glance fake" fake antique live broadcast room scam
The wallets of many elderly people are being emptied
Some old people are convinced
Even frantically placed orders despite opposition
Wang Mei, who works in Zhanjiang, Guangdong, has set up a rights protection group because her uncle is addicted to consumption in the live broadcast room of collectibles, and there are currently 86 people in the group.
"How to make parents realize that they have been deceived is the most headache for the children in the group." Wang Mei said that behind every group member, there is at least one elderly person who frantically places an order in the live broadcast room of collectibles. But including her uncle, there are currently less than 5 people who are completely "out of the pit". is more determined not to think that he has been deceived, not only dreaming of making a fortune, but also listening to the anchor's words "those who stop you from buying are bad people", so there were a lot of conflicts with his family.
Wang Jun from Taiyuan, Shanxi Province, has been having a headache lately, and he just learned that since two years ago, his father has been watching various collectibles live on short video platforms.
"The anchor promoted a set of 99 yuan stamps, and said that when the time came, 6 million yuan would be recycled, and my father believed it and immediately placed an order. This kind of thing bought a room. Wang Jun said that his father followed three or four hundred accounts that did this kind of live broadcast, and for more than two years, he used all the money he earned from opening a car wash store and his pension to buy collections, and after spending them, he began to borrow money from everywhere.
"My brother and sister have persuaded me countless times, but it didn't work at all. I once turned on a teen mode on his phone, and this kind of video couldn't be swiped. As a result, my dad was in a hurry and made a big fuss. We had no choice but to turn the mode back for him. Wang Jun's family no longer knows how to get the old father to stop, and at the same time there is another layer of worry: watching this kind of live broadcast and waiting for people to come to the door to recycle seems to have become the spiritual pillar of his father, if he realizes that he has been deceived, can he bear it?
Recycling at a high price induces orders for jewelry toys
The live broadcast room earned hundreds of thousands of dollars overnight
"Family, wherever this collection has traveled in the past ten years, director Zhang Moumou has followed him. Looking at this again, several directors of a certain palace and a certain museum have come to the door for several years to ask for it, and want to put it in the C position of the exhibition hall, but we have not agreed. ”
The above touting took place in a porcelain cultural play live broadcast room. The anchor has repeatedly hinted that the collection is of high value, and there are many celebrities who can't get it, and now because of the love to share it with the family, don't shoot if you can't keep it secret. Subsequently, barrages such as "confidentiality", "pattern" and "affection" scrolled and swiped the screen.
The "last" master's posthumous work in the anchor's mouth appeared with a flash sale link with a price of 2,380 yuan, and the page showed that there were 16 vases in total, which were sold out and removed from the shelves within seconds. The reporter squatted that night, and the live broadcast room, which had an average online audience of only more than 140, sold for 10-250,000 yuan.
The old people are convinced that it is because the anchor has woven a completely false but self-consistent world.
The core logic that prompts the audience in the live broadcast room to place orders is to pick up leaks. The anchor's words include but are not limited to being hunted down by foreign forces, family gang infighting, rebuilding the museum and having no place to store the collection, etc., so the family needs to temporarily protect these precious jewelry and antiques.
The collection guarded by the Museum of the Elder Generation
The promises made by the anchors revolve around money and power. For example, recycling at a high price, participating in auctions held by a certain family, putting them in museums to collect rent, and exchanging antiques for medical education, employment resources and VIP services in Beijing.
Some streamers will explicitly or implicitly state the recycling value of the collection
for serial fraud
Some streamers even do
Hire someone to stage the drama of "collection recycling".
to appease people's hearts
The convoy and the man in black in the picture on the left are "preparing to go to the countryside to recycle the collection"
In addition, in order to circumvent platform supervision and later rights protection, the live broadcast room usually indicates words such as "fictional plot" and "plot interpretation" in the upper left corner in an attempt to exempt from liability.
But judging from the interview, such a mark is not enough to shake the audience's trust in the anchor, and even some interviewed family members reported that they did not notice such a "small prompt". Another fact that cannot be ignored is that there are many middle-aged and elderly people who are addicted to such live broadcast rooms with bad eyes, and they may not be able to read words clearly.
The relevant industrial chain has matured
Multiple Matrix accounts have come back from the dead
According to a person familiar with the matter, in a county in the Central Plains where it is located, the live broadcast room selling fake texts, calligraphy and paintings has formed an industrial chain and has been developing in the local area for many years.
The fans of the anchors are basically maintained between hundreds and thousands, because they are afraid that too many fans will have a big impact and be banned. But even in a live broadcast room with two or three hundred people, two hours of live broadcast can net 5-60,000 yuan.
The children of the victims are currently the main force of rights protection and complaints. It is understood that most of the victims' children have tried to report complaints to the platform, feedback to the relevant regulatory departments or report to the police, but the overall progress has been slow.
A short video platform responded to the reporter that for merchants and influencers with violations, the platform will take measures such as removing products from the shelves, removing them, prohibiting live broadcasts and videos, and banning accounts according to the violations. The person familiar with the matter added that the difficulty lies in the fact that these accounts will come back from the dead, and platform governance is a repeated and lengthy process.
The anchor defends himself in the live broadcast room / The account has been banned
Parents who can't be persuaded to move
The "collection" that can't be returned
Money that can't be recovered
The live broadcast room that can't be cleared
Entwined
It has become a knot in the hearts of many children and family members
How to be trapped in the live broadcast room of collectibles
Seniors pull out?
Xie Shu, an associate professor at the School of Criminal Justice at China University of Political Science and Law, believes that platforms should further strengthen the access mechanism for live broadcast rooms and strengthen the identity authentication of anchors.
"The construction of a stop-payment system should also be strengthened, and live-streaming platforms can be required to set up a fund freezing period, temporarily deposit the price paid by the buyer on the platform for a certain period of time, and then transfer the funds to the seller after the expiration of the period without abnormal circumstances, so that the victim can have the opportunity to recover losses after discovering that he has been deceived. Optimize platform review mechanisms, and in the face of increasing censorship pressure, platforms should further optimize the development of procedures such as keyword capture and content identification, increase the platform's ability to screen illegal live broadcast rooms, and promptly ban illegal live broadcast rooms.