With the macroeconomic recovery of the mainland, the transformation and upgrading of the mainland garment enterprises and the innovative development of the mainland continue to advance, and the industry economy shows a trend of "overall slowdown operation and marginal improvement at the end of the year". In the face of changes in the internal and external environment, China's garment industry is under pressure and facing the challenge of urgent transformation and development. Throughout the development history of various industries, it is not difficult to find that the successful transformation and development of an industry is inseparable from enterprises that have the courage to accept challenges and risks.
On June 18, Seven Wolves held a flag-raising ceremony in Jinjiang Jinjing Industrial Park to celebrate the brand's 34th anniversary. Zhou Shaoxiong, chairman of Seven Wolves, attended the flag-raising ceremony and delivered an enthusiastic speech, emphasizing that quality and innovation are the constant pursuit of Seven Wolves, and encouraging employees to continue to forge tenacious and calm character, and to face the challenges of the new era with unswerving determination and endless steps.
On the day of the celebration, an employee skills competition became the focus. The contestants used exquisite craftsmanship and dedicated attitude to interpret the ultimate pursuit of product quality by Seven Wolves. During the visit to the Seven Wolves China Menswear Museum, the employees relived the glorious history of the brand. From the Ming and Qing dynasties to modern times, the evolution of men's clothing has witnessed the changes of the times, and also witnessed the growth and transformation of the Seven Wolves brand.
Employee skills competition
In recent years, Seven Wolves has achieved remarkable results in brand renewal. Through a series of initiatives such as cooperation with Italian designers, the launch of a white paper on fashion trends, and the landing at Milan Fashion Week, Seven Wolves has successfully promoted the brand image of "jacket expert" in the hearts of the people. At the same time, Seven Wolves also actively explored new business formats and opened jacket flagship stores in Changsha and other places, bringing consumers a new shopping experience.
The first jacket flagship store in China
However, the Seven Wolves didn't stop there. Under the guidance of the national "double carbon" policy, Seven Wolves actively responds to the green development trend and integrates the concept of sustainable development into every detail of product manufacturing. Taking the "Carbon Footprint" jacket as an example, Seven Wolves uses eco-friendly materials and manufacturing processes to effectively reduce carbon emissions in the production process, demonstrating the brand's strong commitment to environmental protection.
In addition, Seven Wolves has launched the theme of "Being the Guardian of TA" for many years, expressing its concern for wildlife protection in multiple forms such as cross-border art videos and products. Among them, the animal protection public welfare theme products incorporate the images of endangered animals wolves, tigers, leopards and pandas into the clothing as creative elements, or use X-ray pictures of endangered animals as inspiration to awaken the public's awareness of wildlife protection with a unique design language. Through these practical actions, Seven Wolves continues to push the fashion industry towards a greener and more sustainable future.
In the 34-year history of Seven Wolves, we have seen the brand's persistent pursuit of quality and innovation, as well as the company's active commitment to social responsibility. In the new chapter of green fashion, Seven Wolves will meet the challenges and achieve innovation with a firmer pace to help the brand grow forever.