In the first half of 2024, the new energy market has experienced unprecedented fierce competition, and major car companies have made all-round efforts in products and services to win the favor of consumers. In this context, ZEEKR took the lead in opening the "pet fan" mode. On July 1st, ZEEKR not only launched 25 models of ZEEKR X at the press conference, but also unveiled the new color of ZEEKR 007 for the audience - Interstellar Purple, which attracted countless eyeballs.
As the first mid-size luxury sedan of the Zeekr brand, ZEEKR 007 has attracted much attention since its launch. With the continuous growth of the user base, some consumers have reported that their color matching is too single and lacks diversity. ZEEKR responded quickly and launched a new interstellar purple body and a contrasting roof version of ZEEKR 007. Inspired by the universe, this new colorway reflects the splendor of light years away on the body, giving the car a mysterious sense of trend and intelligent imagination. The contrasting roof is available in black and silver, further enhancing the vehicle's sporty and powerful feel.
ZEEKR 007 is not only innovative in appearance, but its intelligent driving system is also amazing. After upgrading to ZEEKR 007 OS 6.1 in May, the strength of NZP (High-speed Autonomous Pilot Assistance System) has reached a new level, covering more than 20 different types of ramps on highways and urban expressways across the country, and the pass rate of ramps in the test section has increased to 98.9%, and the ineffective lane change rate is less than 1%. In terms of parking capabilities, ZEEKR 007 OS 6.1 has been greatly improved. Its industry-first mass production of mechanical parking space automatic parking function, support ultra-narrow parking spaces, broken road parking spaces, front parking and other complex scenarios. The fingertip parking function breaks through the limitations of traditional parking methods, allowing the vehicle to enter and exit freely under the condition of +20cm in width and left and right, even on the ground without marking, the owner can also park accurately by dragging the vehicle icon on the display.
At the press conference, ZEEKR also announced the rights to buy cars in July, covering ZEEKR 007, ZEEKR 001 and the newly launched 2025 ZEEKR X. In order to give back to new and old users, ZEEKR 007 provides the following rich benefits: NZP high-speed autonomous navigation assistance system is free to use for life, and car buyers can enjoy this high-end intelligent driving function for life. Up to 36,000 yuan for the 7-month limited-time car purchase rights, users who have made a decision on ZEEKR 007 can enjoy this discount, including policies such as instant reduction on the exterior decoration of all models and limited-time discount for ternary lithium battery packs.
In addition, the car purchase rights of ZEEKR X and ZEEKR 001 are also very attractive: users who place an order for the 2025 ZEEKR X before July 31 can choose a triple temperature-controlled island refrigerator for free, and a limited time discount of 5,000 yuan for specific exterior colors, and enjoy multiple discounts on home charging, financial interest rates and after-sales service gift packages, totaling up to 45,000 yuan. Users who place an order for the new ZEEKR 001 before July 31 can enjoy up to 35,000 yuan of limited-time car purchase rights, including limited-time discounts and free options such as large-size wheels, exterior car colors, hunting and camping suits, as well as lifelong functional experience of ZAD's complete intelligent driving assistance system and 7kW smart home charging pile package.
In the highly competitive new energy market, ZEEKR has always been user-centric, providing users with high-quality equal rights experience and sincere concessions. Whether it is the new interstellar purple color scheme or the rich car purchase rights, it shows that ZEEKR attaches great importance to and gives back to the needs of users. With its unique charm and sincere service, ZEEKR 007 has undoubtedly become a leader in the new energy vehicle market. Start your new experience of luxury intelligent driving, choose ZEEKR 007 Interstellar Purple Edition.