Yu Zheng "exploded" again.
The controversy over the ending of "Ink Rain and Clouds" has not stopped, and Yu Zheng posted a chat record with Wang Xingyue, which sparked heated discussions.
Wang Xingyue, as a signed artist under Yu Zheng, has just started his career, and he is deeply involved in the center of the topic because of the revelations that have been raised. The popularity of the series continued in a "black and red" situation.
The artists of the "Yu Zheng Yan Xuan" school seem to have such a growth route.
A group of entertainment artists represented by Bailu and Xu Kai have just gained a foothold, and the younger Wang Xingyue and Zhao Qing have made their debut on Yu Zheng's Weibo.
Yu Zheng, who has his own traffic, has won attention for his artists again and again in the market where attention is scarce.
There is a boss like Yu Zheng, who is red?
Storm
On June 28, Wang Xingyue's studio released a plot of the male protagonist Xiao Yu's battle damage on the closing day of "Ink Rain and Clouds". Judging from the video footage, it is a splicing of normal shooting footage and monitor lens.
Many netizens deduced from this that the open ending at the end of the episode actually points to "the male protagonist dies in battle" and "the male and female protagonists BE". These ambiguous directions immediately aroused the dissatisfaction of drama fans and CP fans.
After all, in the side story of the drama fans spending money to open a super on-demand purchase, Xue Fangfei and Xiao Yu get along with each other absolutely, and Wang Xingyue and Wu Jinyan have shown a close relationship in the real-life interactions and interviews outside the play, which is reverie.
The next day, producer Yu Zheng posted a text on Weibo, disclosing the chat records between him and the relevant staff of Wang Xingyue's team. In the chat log, Yu Zheng told the other party to "delete this video immediately, it will be be at a glance", and also mentioned in the comment area that "I will fire a cadre, etc."
Subsequently, Yu Zheng replied to the comments of netizens as usual. But it was one of the replies that raised the incident, which was originally only a matter of high concern to drama fans and CP fans, to a discussion on the whole network.
In a reply to Wang Xingyue's voice, Yu Zheng wrote: "I didn't really understand what happened yesterday, they told me to purify, actors have this step." ”
As soon as these words came out, netizens decided that Yu Zhengshi hammered the "purification" behavior of Wang Xingyue's studio.
In the context of the fan circle, purification is a word with its own blood.
It refers to the transformation of the original CP powder into only one of the only fans who support one of them, so as to achieve the effect of de-powdering the CP and only one of them.
Before Wang Xingyue, many popular CPs had been involved in the "purification" incident, and Cheng Yi was also strongly associated with the label "purification" because of his performance at the "Liuli" cloud song meeting.
And the purification behavior of celebrities is "undecent" in the eyes of most CP fans. "Rely on eating CP dividends to attract fans and absorb traffic, and start purifying after getting benefits, as long as only fans, this is a betrayal of us and CP!" Drama fan Xiao Hu said.
"I think it's normal to purify, but artist promotion can't be put on the surface." Yixuan Azhu told Fox Factory Entertainment Observation that in fact, purification is a tacit propaganda method inside and outside the industry. It's just that the window paper has not been pierced before, and it can still maintain decency.
Yu Zheng is considered to be the one who "pierced the window paper".
As a result, Wang Xingyue, who had just attracted fans because of his role and his career was on the rise, instantly became a hot topic.
At this point in time, content related to him is naturally very easy to attract attention. After the "purification" turmoil, a batch of revelations about Wang Xingyue's age, purchase records, etc., all set off heated discussions.
After the incident fermented for many days, Wang Xingyue's studio issued an article to refute the rumors, saying, "The infringement has been evidenced, and we will use legal weapons to protect the legitimate rights and interests of the artist." ”
But it has become an established fact that the reputation of artists has been affected.
Yu Zheng is carefully selected
In the whole incident, Yu Zheng's speech played the role of a "magnifying glass".
Although the original intention was to maintain its artists, and repeatedly emphasized that "Wang Xingyue doesn't know", in the end, it still amplified the points that made the audience dissatisfied and ignited the topic.
The turmoil has not subsided, and Yu Zheng replied to a netizen on July 3, responding to the rumors that Wang Xingyue's next drama will partner with another artist in the company, Bailu, and continue to create discussion for Wang Xingyue.
The effect was immediate, and #于正否认王星越下部剧搭白鹿# immediately appeared on the hot search.
In this era of scarce attention, Yu Zheng can always push artists to the center of the public eye by himself.
As the boss, he gave not only Wang Xingyue's many male lead dramas, Bai Lu and Wu Jinyan's "customized" female lead dramas, Liang Yongqi's conspicuous label of "special introduction to newcomers" in "Ink Rain Clouds", and continuous topic output.
From the former Yuan Shanshan and Yang Rong, later Bai Lu, Xu Kai, Wu Jinyan, to the younger Zhao Yiqin, Wang Xingyue, Zhao Qing, Liang Yongqi, the artists under Huanyu Film and Television have been overly "praised".
Even some of these artists, the peak of the popularity of their acting careers was achieved because of Yu Zheng's support.
Before Zhao Yiqin became famous with his short drama, Yu Zheng dealt with the artist's emotional disputes on Weibo and reposted the video of the artist splashing himself with cold water due to the poor performance of the new drama, all of which were on the hot search without exception.
Coincidentally, in May last year, Yu Zhengfa officially announced the signing of artist Liang Yongqi, revealing that he was "selected from 600 people", and quickly replied to netizens' comments on the newcomer's face-bumping Zhu Yilong Wang Anyu, and asked rhetorically: "Isn't it like Tony Leung?" Within an hour of the content being released, #于正选的新人颜值# and #于正回应新人撞脸朱一龙王安宇# rushed to the hot search.
Some people commented that the dramas produced by Yu Zheng accurately poked at the mood of the times. As everyone knows, the same is true of his "star-making" industry, which can always step on the emotional points of netizens, and then cause heated discussions.
personally promised to let Wu Jinyan and Wang Xingyue pair up, and said "I have to take two rides, three rides, and four rides when I die", "I carried it", and gained strong support from CP fans.
After praising Liang Yongqi for being like Tony Leung, he liked a Weibo that said "Zhao Qing and Wang Xingyue are Cecilia Cheung and Tony Leung in the new generation of actors", so that the newcomer's name and the big coffee were forcibly associated.
In short, using the heat to create topics and opening up the road of traffic for the artists who are "carefully selected by Yu Zheng" is almost easy for Zheng.
As he mentioned in his response to the creation of popular models in his latest interview, "In this era when short videos are increasingly encroaching on everyone's time, it is urgent to grab traffic with short videos, so the rhythm, concept, and emotional value must be paved, which is carefully calculated." ”
He knows how to mobilize the emotions of the public, so Yu Zheng produced it, and he will always be scolded and watched.
This is true for dramas, and the same is true for entertainers.
The popularity of Bailu and Xu Kai has slowly reached a certain height with the accumulation of works. The company's first echelon is growing, and Yu Zheng has begun to support newcomers more and more frequently.
Yu is making stars, the advantages outweigh the disadvantages?
Dismantling Yu Zheng's star-making routine is nothing more than three parts: company resources, topic output and external resources.
Starting from these three parts, we can also analyze the pros and cons of formal star-making.
"For newcomers, it is definitely a good thing to have a boss like Yu Zheng." Yixuan Lucy feels that the black and red route is used properly, and the benefits outweigh the disadvantages for newcomers in the entertainment industry.
Lucy analyzed that as a newcomer, on the one hand, he can rely on Zhenghe Huanyu Film and Television to obtain resources, and star in the dramas produced by the company to enter the public eye; On the other hand, it will quickly win attention because of the speech of the Internet celebrity boss.
It is worth mentioning that Yu Zheng is still the kind of boss who "carries things". As summarized by netizens, starring in the dramas produced by Yu Zheng, if the broadcast effect is poor, most people will question Yu Zheng who is active on the Internet for the first time; And when the early broadcast effect of "Ink Rain Clouds" was good, Yu Zheng remained silent, allowing the actors to eat most of the traffic and dividends.
"When there are a lot of negative comments about Huanyu self-control, Yu Zheng belongs to the type of 'carrying it himself', he will not 'dump' the actor, and take the initiative to share the firepower, I think this is very good for the actor." Lucy said.
Self-made dramas and topic delivery can basically achieve the purpose of pushing new ones.
So, when the artist has passed the newcomer stage, there is no longer a need for "black and red" traffic and controversial topics, and the company's self-production cannot keep up with the development speed of the artist, will Yu Zheng's too distinct personality have a negative impact on the artist?
Yixuan Azhu feels that this is not necessarily a bad thing: "After having traffic, you can save your own character, and the bad reviews are all 'demons' by the boss, and it is easy to get the love of fans or netizens." ”
Obviously, Yu Zheng now has a lot less "propaganda slots" for Xu Kai and Bailu. Perhaps realizing that they are gradually becoming a climate and no longer need to escort themselves, Yu Zheng is more concerned about the development of newcomers, so he was ridiculed by netizens that "more clarifications have been given to Wang Xing in the past week than for all artists in the company in the past four years".
Moreover, jumping out of the scope of the company's self-made dramas, Yu Zheng's popularity in the industry will also bring resources to artists.
"Regardless of the platform or the filmmaker, I don't think everyone will affect their views on artists because of Yu Zheng's speech. On the contrary, he may feel that he has traffic and topics, which can arouse the public's attention to this drama. Producer Ke Ke said.
Mu Mu, a producer of a studio, also mentioned that choosing Yu Zheng's artist means cooperating with Yu Zheng. Although Yu Zheng's reputation is polarized, because his drama "stands", there are still many people in the industry who are willing to cooperate with Yu Zheng and accept Yu Zheng's artists.
"To be honest, it's not the turn of small studios to worry about the pros and cons of cooperating with Yu Zheng. If you can cooperate with Yu Zheng, it has to be the best studio, okay? That's the reality. Mu Mu said.
Referring to Yu Zheng's advice to Liang Yongqi, "I also told him, the starting point must be strong, no matter what the outside world says, acting skills and concentration are the only basis for you to go on." According to his plan, as long as his artists act steadfastly, they can slowly wait until the day they become famous.
So, is this really the case? Signed a contract with Zheng, Bao Hong?
The answer, of course, is no. There are pros and cons. There are also industry insiders who bluntly said to Fox Factory Entertainment Observation that in the case of choice, individuals will not consider cooperating with Zheng.
"Although artists can't decide anything, it's hard to guarantee that when you can't communicate well with them, Yu Zheng will come forward to speak on Weibo." Producer Li Mianxin said. "Personally, I don't like Yu Zheng's way of dealing with interpersonal relationships in a big and emotional way."
There are popular works around, and Yu Zheng's abundant emotional energy has been accepted by netizens; After fighting for many years, Yu Zheng also revealed that he found a way to get along peacefully with the audience.
He is worthy of being a traffic catcher, with insight into the mood of the times, operating himself into a large traffic IP, and personally creating endless topics for his artists. With a boss like Yu Zheng, there is really no shortage of traffic.