On the afternoon of July 3, Xpeng MONA M03 officially opened its world debut. Xpeng MONA M03 is positioned as a pure electric compact sedan, with the help of this model, Xpeng will enter the market in the price range of less than 200,000 yuan with the advantage of intelligent driving.
"Xpeng is willing to spend a little more cost and time to build a good-looking and interesting car for young people." He Xiaopeng, chairman and CEO of Xiaopeng Motors, said at the press conference.
He Xiaopeng, chairman and CEO of Xpeng Motors
Xpeng MONA M03 adopts AI quantitative aesthetic design, equipped with a large AGS fully integrated active air intake grille, electric liftback tailgate, 621L large trunk and other over-the-top configurations, and a drag coefficient of 0.194 makes it the world's lowest drag mass-produced pure electric hatchback sedan.
JuanMa Lopez, vice president of Xpeng Motors Styling Center and designer of MONA M03, made his first public appearance at this press conference, and Juanma, who has served as a designer of world luxury car brands such as Lamborghini, Ferrari, Audi and Seat, added more design highlights that young people love to the appearance of Xpeng MONA M03, such as the vibrant color scheme of Xinghanmi and Xingyao Blue.
The Xpeng MONA M03 can present a million-dollar coupe attitude because it has a low center of mass of 479mm, an aspect ratio of 3.31, an aspect ratio of 1.31, and a tire height ratio of 0.47.
The new car has a closed grille with multiple raised ribs on the front hatch. The headlights adopt a T-shaped design, and the headlight cluster has more than 300 built-in LED lamp beads, coupled with cutting-edge thick-walled light guide technology, which has a high degree of recognition.
The rear of the Xpeng MONA M03 also adopts T-shaped taillights, which echo the headlights, and the tail wing at the upper end of the tail and the black guard plate below make the rear shape more layered.
JuanMa Lopez, Vice President, Xpeng Styling Center
The beauty of design is diverse, but the quantitative aesthetics adopted by Xpeng MONA M03 take into account both beauty and practicality. 0.194 ultra-low wind resistance + ultra-large AGS active air intake grille brings solid endurance and low cost to Xpeng MONA M03. At the beginning of the product definition, Xpeng MONA M03 integrates the idea of low wind resistance into the design concept, and the whole system is equipped with the same AGS fully integrated active air intake grille as the supercar, and the irregular single-blade design and appearance shape are integrated, which can balance the optimization of wind resistance and the cooling needs of electric drive at different speeds, and intelligently adjust the opening and closing.
In order to pursue the ultimate ultra-low wind resistance, Xpeng MONA M03 has conducted more than 1,000 scheme analyses, accepted up to 10 wind tunnel tests of up to 100 hours, and achieved 15 key group optimizations, and finally achieved a drag coefficient of Cd0.194, reducing the energy consumption of the vehicle by 15% per 100 kilometers, and increasing the cruising range by up to 60 km.
Large space is also a highlight of Xpeng MONA M03, with a length of 4780mm and a wheelbase of 2815mm, it brings Xpeng MONA M03 a size performance comparable to that of the B-class, and the 63.4° largest front windshield inclination angle design in the same class creates a low and elegant front cabin profile, and the space experience is leading the class. The 621L large trunk makes the MONA M03 more capable of installation than most mid-size SUVs, fully meeting the needs of young users in all scenarios.
Smart driving is a brand label that Xpeng Motors is proud of, and in June this year, the penetration rate of monthly active users of Xpeng's XNGP urban smart driving reached 84%. He Xiaopeng once said that Xiaopeng Motors will carry out the upgrade of "AI technology with intelligent driving as the core" this year, and plans to invest 3.5 billion yuan in intelligent research and development this year, and recruit 4,000 new people. In the third quarter of this year, Xpeng Motors' AI Dimensity system will also usher in OTA and be officially launched overseas.
Although the intelligent parameters of Xpeng MONA M03 have not yet been announced, judging from the above trends, the intelligent driving level of Xpeng MONA M03 should not be bad.
From January to June 2024, Xpeng delivered a total of 52,028 new vehicles, a year-on-year increase of 26%. It is reported that Xpeng MONA M03 will be officially launched in August, at that time, Xpeng Motors will bring high-end intelligent driving capabilities to the A-class car market within 200,000 yuan. With a low price, excellent design performance and high-end intelligent driving capabilities, the Xpeng MONA M03 is expected to bring new sales growth poles to Xpeng.