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Copywriting丨Entertainment No. 8 Weekly Diary
Editor丨Entertainment No. 8 Weekly Diary
Huawei transferred 919 trademarks related to "Wenjie" and 44 design patents to Cialis, which planned to spend 2.5 billion yuan to buy them, which sparked heated discussions.
Huawei said that it still supports Celis and that the two sides will work more closely together to build a high-end smart electric vehicle brand.
Huawei's smart car business has a variety of cooperation methods, such as the solution model with Changan, the smart car model with Celis and other smart car models, and the launch of a new smart car solution brand.
Netizens have different opinions on this, some praise Huawei's large pattern, some are worried about the quality of trams, and some believe that this move is conducive to overseas market expansion.
Sailis Auto has shown its aggressive attitude and plans to acquire 919 trademarks and 44 design patents of Huawei for 2.5 billion yuan.
This transaction not only reflects the importance that Celis attaches to intellectual property rights, but also means that Huawei has completely drawn the line between not manufacturing cars.
It is worth mentioning that the transaction price will be paid in full by December 30, 2024.
Huawei's cooperation with Changan and other car companies is also advancing.
Huawei and Changan plan to establish a new company, which will become an open platform for equity diversification, and Huawei has already issued invitations to other partner car companies.
At the beginning of 2024, Huawei established Shenzhen Yinwang Intelligent Technology Co., Ltd., which is temporarily wholly owned by Huawei, and will also develop towards a technology open platform with diversified equity in the future.
Huawei's position in the automotive field has always been clear, and it will continue to support Cialis and help it do a good job as a "Wenjie" brand.
Huawei has made it clear that it does not build cars, but is committed to using intelligent technology to provide support and assistance to car companies.
Its smart car business has three cooperation methods: parts supply, solutions, and smart cars.
In the parts supply model, Huawei supplies traditional parts to car companies. Under the Hi model, OEMs can use Huawei's full-stack intelligent vehicle solutions.
In the smart car model ("HarmonyOS Zhixing"), Huawei is deeply involved in many fields of car companies, and the cooperative models are sold in Huawei's terminal stores, and the in-depth cooperation with car companies includes Cialis, Chery, BAIC, and JAC, and the brands and models of their cooperation are different.
Cialis and Huawei continue to move forward on the road of cooperation, and both parties have made follow-up responses after the completion of the transaction.
Celis stressed that the transaction will not have an impact on the joint business of the two parties, and will further deepen the cooperation, and the relevant underlying assets will be dedicated to the joint business.
Huawei also responded that it will continue to support Cialis, adhere to the principle of not making cars, and is committed to helping car companies build and sell good cars.
New developments and plans are emerging.
Celis signed a new agreement with Huawei to build a high-end smart electric vehicle brand.
Huawei has launched a new smart car solution brand "Huawei Qiankun", which is expected to be launched next year.
Regarding the cooperation between Cialis and Huawei, netizens have also expressed their opinions.
Some netizens praised Huawei's large pattern and gave up its interests to participate in the reform of Cialis; There are also netizens who have different views on the quality and development of trams;
Others believe that the transfer is conducive to the expansion of overseas markets; There are also some netizens who are embarrassed and worried about Huawei's related situation, and more people hope that Cialis can do a good job as a brand.
The cooperation between Celis and Huawei is a vivid portrayal of the deep integration of technology and the automotive industry.
In the future, it will be interesting to see how they will respond to the challenges of the market, how they will meet the growing needs of consumers, and how they will stand out from the fierce competition.
It is believed that with the strength and determination of both parties, they will be able to open up a new world in the automotive field and bring consumers a more intelligent, convenient and comfortable travel experience.
Their cooperation will not only promote their own development, but also inject strong impetus into the transformation and upgrading of the entire automotive industry, leading the industry to new heights.
With the continuous progress of technology and the continuous change of the market, Celis and Huawei need to continue to innovate and optimize their products and services.
Increase investment in R&D and improve the technical level to meet consumers' higher requirements for vehicle intelligence, safety and environmental protection.
It is also necessary to strengthen brand building and marketing, improve brand awareness and reputation, and expand market share.
In terms of after-sales service, it is necessary to establish a perfect service system to provide consumers with high-quality, efficient and considerate services, and enhance consumer satisfaction and loyalty.
In the international market, Celis and Huawei face competition from world-renowned car brands.
They need to have an in-depth understanding of the market demand and regulations in different countries and regions, and formulate targeted marketing strategies.
By strengthening international cooperation, introducing advanced technology and management experience, we will enhance our international competitiveness.
Actively participate in the formulation of international standards, and promote the influence and discourse of China's automobile industry in the world.
The cooperation between Celis and Huawei in the automotive field has broad prospects, but it is also full of challenges.
Only by continuous efforts and innovation can we be invincible in the fierce market competition and achieve the goal of common development and win-win.
I believe that in the near future, we will see more excellent products created by them together, bringing new breakthroughs and changes to the development of the automotive industry.
On the road of working together between Celis and Huawei, the gathering and training of talents will undoubtedly become a key driving force.
Both parties need to attract top talent from various fields such as automotive engineering, intelligent technology, marketing, etc., and build a team with innovation and execution ability.
For example, in the R&D process, we are recruiting experts who are proficient in battery technology and autonomous driving algorithms to improve the vehicle's range and driving safety.
Cultivate a group of marketing talents with keen insight into market trends, be able to accurately locate target customer groups, and formulate targeted promotion strategies.
The support of the policy environment is also crucial to the cooperation between Celis and Huawei.
With the increasing support of governments for the new energy vehicle industry, a series of preferential policies have been introduced, such as subsidies for car purchases and subsidies for the construction of charging facilities.
Celis and Huawei should make full use of these policy advantages to accelerate the promotion and popularization of products.
In today's increasingly competitive market, user experience has become one of the key factors that determine the success or failure of products.
Celis and Huawei need to pay more attention to user feedback, establish online and offline user communication platforms, understand user needs and opinions in a timely manner, and continuously optimize product design and functions.
For example, according to the user's needs for the intelligent entertainment system in the car, more personalized applications and services will be developed.
In the future, with the popularization of 5G technology and the development of artificial intelligence, Celis and Huawei are expected to achieve greater breakthroughs in the field of Internet of Vehicles.
Realize the interconnection between vehicles and urban infrastructure, and provide users with more intelligent and efficient travel solutions.
For example, vehicles can obtain information about road conditions in advance and automatically plan the optimal route to avoid traffic jams.
The cooperation between Celis and Huawei is full of opportunities and challenges.
In the ever-changing market environment, they need to keep up with the pace of the times, give full play to their respective strengths, and continue to innovate to meet the growing needs of users, jointly write a new chapter in the automotive industry, and bring a better travel experience to consumers around the world.
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