On the evening of July 2, Cialis announced that Cialis Automobile Co., Ltd., a holding subsidiary of Cialis Group Co., Ltd., intends to acquire 919 registered or applied series of word and graphic trademarks held by Huawei Technologies Co., Ltd. and its affiliates, as well as 44 related design patents.
The total purchase price is 2.5 billion yuan!
It is understood that these design patents involve the Chinese, European, and Southeast Asian markets, and the applications are made in 2022-2024, and none of them have been published at present.
In terms of trademarks, a total of 740 trademarks have been successfully registered, involving the text and graphic trademarks of Wenjie and AITO, involving China, the United States, as well as major markets such as Europe and Asia.
There are 179 remaining trademarks, some of which are still under application, some have been announced for preliminary examination, and some are in the process of rejection review.
Huawei responded to this, saying: It will continue to support Cialis to create and sell a good world. Huawei has always insisted on not building cars, but using leading intelligent and connected vehicle technologies to help car companies build and sell good cars. Huawei will continue to work with car companies to create excellent smart car products for users and provide the ultimate smart travel experience.
According to people familiar with the matter, the current cooperation model between Huawei and Cialis will not be affected, and the two sides have also signed a "further deepening joint business cooperation agreement".
According to the cooperation agreement, under the premise that the original cooperation framework remains unchanged, Sailis and Huawei will give full play to their respective resources and endowment advantages, focus on the AITO Wenjie brand under Ceris Automobile, and jointly design and market to provide users with high-end intelligent electric vehicle products and smart travel solutions, and build AITO Wenjie into a world-class leading brand of new luxury automobiles, and the two parties will jointly achieve commercial success.
At present, there are three main cooperation models between Huawei and car companies: first, it sells standardized auto parts products; The second is the Huawei Inside mode ("HI mode"), which provides full-stack intelligent vehicle solutions. The third is to deeply participate in the design of products and vehicles, as well as the smart car model (Hongmeng Zhixing) that provides sales network channels.
Sailis is a partner of Huawei's smart car model, but it is not the only one.
According to the Tianyancha APP, Huawei has previously applied for more than 50 Chinese trademarks in the "jie" character category, including "Zhijie", "Xiangjie", "Proud Jie", "Zunjie" and "Phantom World".
At the end of May, Huawei transferred its registered "Xiangjie" trademark to Beijing New Energy Automobile Co., Ltd. The trademark was applied for by Huawei in May last year and registered in November.
At the beginning of June, Huawei transferred two of its registered "Zhijie" trademarks in the transportation category to Chery. The above-mentioned trademarks were applied for by Huawei in October 2013 and September 2019, and were registered in April 2015 and April 2020, respectively.
Today, Hongmeng Zhixing is already the "Three Realms" (Asking World, Wisdom World, and Enjoying World) at the same time!
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Source | Compiled from China Business News, China Fund News, Tianyancha, etc
Edit | Beijing Gaowo Intellectual Property (ID: gaowoip-com)
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