Enjoy the charm of the new picture scroll of Shanghai suburbs and share the new life of Shanghai-style countryside. Since July 1, the Shanghai Municipal Agriculture and Rural Committee, together with a number of agricultural and rural committees and business entities in agriculture-related areas, has cooperated with Shanghai People's Radio to launch a series of special media reports on "A New Picture of Shanghai-style Countryside".
Throughout the ages, people have had an infinite yearning for rural dwellings, and there are always some people who have been looking for a place to rest away from the hustle and bustle.
In Lianmin Village, Pudong New Area, rural life is no longer far away. "Suyu" is the regional brand of Pudong B&B, and in recent years, it has become a new favorite of people's rural tourism. According to statistics, "Suyu" received tens of thousands of tourists in the first half of this year, and it is difficult to find a room on holidays.
Why can the "stay" of living by the river be "circle fans"? What does it bring to the local population and the fast-paced urban life of the people?
Lianmin Village is a demonstration village for rural revitalization in Shanghai, and "slow pace" and "relaxation" are the characteristics here. The reason why "Suyu" can become popular is not only due to the superior ecological environment, but also inseparable from the "traction" of rural industries.
There is the aura of a water town. Spreading out the map of Lianmin Village, a scroll intertwined with "water, fields, houses, and forests" slowly unfolded. "The lotus leaves are infinitely green, and the lotus flowers are different red." It is the poet's romantic chant; Boating on the lake, walking in the countryside, and swimming in the countryside are the vivid interpretation of "pastoral songs" in Jiangnan.
Lianmin Village is a typical water town in the south of the Yangtze River. On the land of 4.62 square kilometers, five vertical and five horizontal backbone rivers are intertwined and shuttled, and 131 water bodies are dotted, gentle and tranquil, and charming from the wind. Nine 15.93-kilometer rural roads and 22 bridges build a backbone network of roads in the village, transmitting the radiation of the metropolis and Disney, linking major industrial sectors, and carrying the flow of people, vehicles and logistics in the water town. Focusing on the goal of "a practice platform for the integrated development of primary, secondary and tertiary industries, a strong magnetic pole for the integration of traditional villages and urban charm, and a demonstration village for rural leisure tourism", Lianmin Village takes "Water Township Flower Village, Staycation and Lianmin" as the theme to create a "Suyou Village" that is suitable for living, working and traveling.
There is the vibrancy of the city. Lianmin Village is adjacent to Shanghai International Tourism Resort and Pudong International Airport, and with its unique geographical location, 7 B&Bs in the village have obtained comprehensive industry licenses.
Walking through the countryside, homestays of different styles are scattered in the village like pearls, becoming the "finishing touch" in the ink painting of Lianmin Village. "We have 17 B&Bs with a total of 72 rooms, which are all converted from idle houses of villagers." Huang Xiaopeng, the manager of the B&B, said, "The B&B is built according to the design concept of 'one accommodation, one product, one host', and the architectural style of each house is different. From 2017, when the first "stay-in" homestay took root in Lianmin, to now a number of homestays transformed from rural houses have appeared around Wuzao Port in Lianmin Village, the sleeping resources of the countryside have been "lived", more and more young people and "new Lianmin people" have come, and the whole village has become more and more "vibrant".
"According to estimates, the total rental income of the people in the village in recent years has reached about 16 million yuan." Shi Xiaoming, secretary of the general party branch and director of the village committee of Lianmin Village, said that the development of the homestay industry has directly increased the property income of farmers, and has realized that the employment channels of farmers have been upgraded from the primary industry to the tertiary industry service industry under the premise of "not leaving the hometown and not leaving the land".
There is the vitality of paradise here. Pudong's country houses have sprung up because of Disney, but it's not just a spillover from the "park economy." By forming industrial alliances with local agricultural enterprises, B&Bs can also increase the added value of agricultural products and achieve a win-win situation. To the east of the village committee of Lianmin Village, there is an Oriental Melon and Fruit City covering an area of 300 acres, which is a leisure check-in place for many citizens and tourists.
"Rural cultural tourism advocates 'eating in the farmhouse, playing in the farmhouse, living in the farmhouse', and after the village has a homestay, we have ushered in more customers." Zhu Bei, marketing director of Oriental Melon and Fruit City, said that during the popular period of summer, Melon and Fruit City will welcome up to two or three hundred groups of tourists a day.
In order to continuously deepen the development of the characteristic homestay industry, Lianmin Village has also introduced various resources to enrich and optimize the supporting services of characteristic homestays, such as TV station offline activity bases, sports bases, children's outdoor classroom bases, summer camp bases, etc. The combination of "beautiful countryside + homestay" has allowed "stay" to develop from the traditional accommodation and catering function to a homestay complex integrating accommodation, catering, film and television advertising, training, picking, agricultural product sales and other functions, and the 24-hour homestay economy of "weekend accommodation + weekday film and television advertising, night accommodation + daytime team building" has extended the length of time and made up for the lack of spatial dimensions of rural construction.
"Stay" and "travel" connect the people, there is a scenery of changing scenery, there is an eye-catching water color, and there is a more energetic countryside.
Some people commented that Lianmin's homestay is either a river-view room or a lake-view room. Push the door to see the water, close the window to see the scenery, you can see the stars, and you can feel the nostalgia. Being in the countryside seems to be able to instantly dispel the tension and pressure of urban life, and also promote the heat of "returning to the countryside". Because of this, "staying" makes people want to come, live and live.
The rain has stopped for a while, and the pace of summer in the south of the Yangtze River has been much faster. Shencheng in summer can be described as a variety of postures and lovely faces. There is a feeling, hidden in the countryside, delicate and long. Did you find out?
Text: Liu Qingxiao
Photo by Zou Jiahao Some of the photos are provided by the interviewee