Add more joy to the lives of the masses

Source: People's Daily

In July this year, the theme publicity activity of "Central Enterprises Entering Yunnan" and the open day of OCT Yunnan Group were held in Kunming, Yunnan. 12 prefectures and cities, more than 96 billion yuan of investment, more than 80 project layout... The number of growth is an example of OCT's promotion of the integrated development of culture and tourism. "Culture and tourism, as 'happiness industries' that improve people's livelihood, are important contents that continue to enhance people's quality of life." Liu Fengxi, General Manager of OCT Group, said, "OCT Group will always strengthen cultural self-confidence, take the high-quality development of the brand as the main line, and make unremitting efforts to meet the needs of the people for a better life. ”

In Zigong, Sichuan, the Chinese lanterns in the world of neon flashes. Since February this year, OCT Western Group's Zigong OCT has shown the story of party history with brilliant lights. From Shanghai Shikumen to Jiaxing Red Boat, from the Nanchang Uprising to the Jinggangshan Huishi... 43 scenes, covering an area of about 6,000 square meters, tell the story of a century-old history of suffering and tenacity, glory and glory.

After visiting, 82-year-old veteran Lei Anbang said: "These lanterns have awakened my memory. Once starved, now there is enough food and clothing, and it is the party that leads us to live a good life. ”

The centennial journey is magnificent, and the red spirit is passed on. A number of scenic spots under OCT dig deep into red resources to create a "red cultural tourism brand". In the view of Feng Hui, general manager of Shunde OVERSEAS TOWN, every place has cultural particularities: "Everywhere we go, we hope to tell local stories well. ”

The Chenggong Wulong Ancient Fishing Village of "Repairing the Old as old" reconstructs the fishing and cultivating original township culture by the Dianchi Lake, and Chengdu Anren Ancient Town injects new vitality through new scenes and new formats... Following the practice case of OCT Group to build a cultural tourism engine, it is not difficult to find that relying on local resource endowments, digging deep into local characteristic culture, and connecting modern science and technology with traditional cultural customs are its significant characteristics. OCT Group coordinates the national high-quality cultural tourism resources, injects the soul into tourism with culture, and continuously launches diversified tourism products such as red theme tours, peripheral folk tours, and urban leisure tours.

Zhang Shumin, President of the Tourism Research Institute of OCT Group, said: "OCT actively promotes the deep integration of 'cultural tourism', 'cultural performing arts', 'cultural festivals', 'culture and technology' and other formats, and adds more joy to the lives of the masses by expanding the supply of high-quality cultural tourism products. ”

Since 2003, OCT Group has formed a fixed-point assistance relationship with Sansui County and Tianzhu County in Qiandongnan Miao and Dong Autonomous Prefecture of Guizhou Province, and by the end of last year, it has invested more than 93 million yuan in assistance funds and carried out nearly 200 assistance and assistance projects.

Today, the poor and poor people who were once poor have all been lifted out of poverty. Entering a new stage of development, OCT Group has explored the establishment of a long-term mechanism for rural revitalization, and promoted the consolidation and expansion of the achievements in poverty alleviation and rural revitalization with the mode of "integration of culture and tourism, beautiful countryside" and "industrial assistance and rural revitalization".

In July, as one of the "100 Beautiful Villages Plan" project of OCT Group, "Guxi Mei Village" in Mabian Yi Autonomous County, Sichuan Province, officially started construction. Based on the rich ecological resources and rich Yi miao style of the local area, a picture of promoting rural revitalization is slowly unfolding in Mabian.

The village is beautiful, tourism is booming, and the road for villagers to get rich is wider. With the starry sky as the quilt and the earth as the bed, the Nanshan International Automobile Camp of Nyingchi OCT has a shadowy tree and a leisurely clear water; the folk customs are simple, the mountains and waters are beautiful, and the Liao Village in sanya's traditional Lijia village "breaks the cocoon into a butterfly"... The rural revitalization projects in which OCT Group participated have blossomed in Tibet, Hainan and other places.

Liu Fengxi said: "Based on local resource endowments, we will give full play to the advantages of the cultural tourism industry, adapt to local conditions, inject endogenous power into rural revitalization, and make China more beautiful." People's Daily (October 21, 2021, 14th edition)