1. Price changes
In order to cover up the fact of price increases, this generation deliberately added an additional 8G storage version to lower the starting price, and the later "12+256" version rose by 100 yuan, as for the top "12+512" version, it skyrocketed directly by 300 yuan!
It can be seen that the cost burden of memory price increase has been completely transferred to the selling price. But this time, because of the new support of "oil hand touch", its applicable group has been expanded, and the emphasis on durability further conceals the crotch pull of its processor.
For example, those who are engaged in the slaughtering of pigs, cattle and sheep or the business of pigs, cattle and mutton often encounter the inconvenience of using mobile phones with oily hands, so that when such people buy mobile phones offline, they will be attracted by this function.
2. The screen is greatly upgraded
Compared with the previous generation of LCD screens, this time it was directly replaced with a fairly good quality OLED screen, and it is still in the form of a straight screen. However, because the resolution is still 1080P, it is slightly inferior to the previous generation in terms of display fineness.
As for the upgrade points that can significantly improve the experience, the main thing is that the screen refresh rate is upgraded to 120Hz, and the global maximum brightness comes directly to 1200nit!
Different from the PPT nature of local peak brightness, this global maximum brightness directly determines the usability of outdoor scenes! As a result, the content displayed on the screen is clearly visible under the bright sun, which is very fragrant for outdoor workers.
There is also a major upgrade in this generation of screens, that is, it is the first to cover the glass-ceramic of the green factory on the front, that is, the crystal shield glass that has been used in the back shell part before!
Therefore, in terms of physical characteristics such as drop resistance and scratch resistance, there is a leap in excellent performance, which is obviously a real fragrance screen advantage for outdoor workers.
This upgrade point is very important, and its shock is like Xiaomi taking the opportunity of the first front dragon crystal glass cover on the 1000 yuan Redmi mobile phone!
Now that this generation has been replaced with OLED screens, it is another major area of strength in terms of eye protection strategies in order to win the user group of strobe sensitive users.
This time, it directly used the "wholesale" eye protection solution of Green Factory and OnePlus mobile phones, based on the high-frequency PWM dimming strategy of low-brightness 2160Hz, respectively, equipped with hardware-level low blue light, natural light-like display, melatonin protection and other "old actor technologies".
The screen also supports the green factory family's consistent "wet hand touch", combined with the newly upgraded IP65 dustproof and waterproof, you can unlock water scenes such as hand washing and rain.
3. Other changes
Compared with the plastic back cover commonly used in other thousand-yuan machines, the A3 not only uses a glass back cover, but also adopts a new "super wear-resistant crystal diamond process", so as to obtain an excellent comprehensive experience that is not only resistant to drops and wear-resistant, but also does not stick fingerprints, and has a delicate grip.
In addition, compared to the 7.99mm body thickness of the previous generation, this generation has been directly reduced by 10.5% to 7.15mm! Combined with the plastic middle frame with a curved design, the feel will be significantly improved compared with the previous generation.
It still adopts the same ultra-drop-resistant diamond structure as the previous generation, combined with the newly upgraded double-sided drop-resistant and wear-resistant glass of this generation, so as to obtain the Swiss SGS gold standard five-star anti-drop certification, and passed the national military standard impact test.
In terms of battery capacity, it is still 5000 mAh unchanged from the previous generation, and only the charging power is slightly upgraded to 45W - the high EQ is the same "international" charging power as Samsung's flagship mobile phone, so its charging speed can be imagined.
The processor has been slightly upgraded to Qualcomm Snapdragon 695, and its overall performance is significantly behind the entry-level Qualcomm Snapdragon 6 Gen1, plus it is still an antique-level memory combination of "LPDDR4X + UFS2.2", and everyone knows about performance.
In addition to the flash, there is also a "scanning code level main camera + count-up lens" rear camera module with three eyes in addition to the flash, and the dual speakers that the previous generation had were directly castrated into a single Yang! In addition, there are rotor motors and single-frequency GPS.
Summary:
Generally speaking, it is still a consistent offline computer design style, and hardware stacking materials such as processors, heat dissipation, and memory specifications related to performance can be saved, and then the user's attention is shifted to intuitive factors such as screen, scratch and drop resistance, hand feel, and appearance.
As for the large cost saved, it needs to be invested in a large number of expenditures such as channel distribution at all levels, marketing and publicity, salesman commissions, offline store operating costs, gift costs, etc., but even after so many expenditures, the remaining profits are still considerable.
In addition to being lucrative, the sales of this kind of offline machine are also extremely impressive! Therefore, the offline machine of the green factory has always been its "granary machine", which can support a series of costs such as R&D expenditure, employee share dividends, wages and plant expenses of the green factory.
So why are these offline machines so popular? The main factor is first of all the vigorous penetration of low-tier channels, such as the third and fourth-tier cities and remote counties and towns of mobile phone stores are basically covered by the blue-green factory channel, as soon as you enter the store, you must push the most profitable model.
Then these offline users don't have so much digital knowledge - there is no concept of hardware configuration, and even the sales staff need to help them even transfer a mobile phone information, and they think that offline after-sales service is very important!
In the end, it is precisely because of the serious asymmetry of information,Their only distinguishing criterion in terms of price is to choose by looking at their own budget,For mobile phones, they feel that as long as the operation is smooth and looks good,And the quality control and quality of green factory mobile phones are really reassuring。
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