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The public outrage caused by Japan's drug endorsement: Yi Nengjing once again stood on the cusp of public opinion
Yi Nengjing, an actress with the halo of a "talented girl", but has repeatedly appeared on the hot search due to controversial events, this time, she once again stood on the cusp of public opinion, and the fuse was a seemingly ordinary drug endorsement video
Yi Nengjing smiled sweetly and recommended a medicine from Japan to everyone, maybe in her opinion, this is just an ordinary business cooperation, but unconsciously, ignited the long-accumulated anger of netizens, and the comment area instantly fell, accusations, abuse, disappointment, and all kinds of negative emotions poured in like a tide, drowning Yi Nengjing in the whirlpool of public opinion
"For the sake of money, can you even do without the dignity of the country?" "Has the pain of history been forgotten so quickly?" "Yi Nengjing, you are so disappointing!" Question after question, like a sharp sword, poking Yi Nengjing's heart
The deep contradiction behind the endorsement turmoil: the collision between the words and deeds of public figures and social values
The outbreak of this incident is not accidental, it reflects the deep contradiction between the words and deeds of public figures and social values, Yi Nengjing may not realize what it means to the Chinese people at a time when national emotions are still sensitive
Public figures, as the focus of society, their words and deeds are often given deeper meanings, especially when it comes to sensitive issues such as countries and nationalities, they should be more cautious, because their choices not only represent personal positions, but are more likely to resonate with the group, and even evolve into a storm of public opinion
Yi Nengjing's "mistake" lies in the fact that she ignores her own influence and underestimates the sensitivity of public emotions, which also reminds all public figures: in the spotlight, those who enjoy flowers and applause must assume corresponding social responsibilities
Anger sparked by price differences: doubts that fuel the fire
If the endorsement of Japanese drugs only ignited the fuse of netizens' anger, then the subsequent exposure of drug price differences undoubtedly added fuel to the fire and pushed this storm of public opinion to a new climax
According to careful netizens, this drug, which costs up to hundreds of yuan in China, is only equivalent to dozens of yuan in Japan, and the huge price gap instantly detonated the anger of netizens
"Is this taking us for the wrongs?" "Where is the conscience to earn money from the Chinese but to subsidize the Japanese?" Doubts and condemnations have come and gone, and Yi Nengjing's image of "money worship" has become more and more ingrained in the hearts of the public
Deleting the post and apologizing can't hide the embarrassment: why does the old routine work?
In the face of the surging tide of public opinion, Yi Nengjing's reaction seemed to be a little flustered, she first chose to delete the controversial video, and then issued an apology statement, saying that she was "not well thought out"
This series of operations, instead of calming the anger of the public, was regarded by netizens as a "insincere" public relations method.
The reason for this is that the public is no longer satisfied with a simple apology, what they want to see is sincere reflection and substantive change, Yi Nengjing's apology, lack of sufficient sincerity, and do not see any promise of improvement, naturally unable to obtain public understanding
The decisive cutting of the brand: the endorsement career has been hit hard again
In the face of the fermenting crisis of public opinion, the brand also reacted quickly, and after weighing the pros and cons, they decisively chose to terminate the cooperative relationship with Yi Nengjing
This news is undoubtedly worse for Yi Nengjing, she not only lost a considerable amount of endorsement fees, but more importantly, her image in the public heart suffered a heavy blow again
used to be the "goddess of literature and art", but now it has become synonymous with "money worship" and "no bottom line", Yi Nengjing's acting career is facing an unprecedented crisis
The Shadow of the "Birth in the Womb" Incident: A Lingering Moral Controversy
In fact, this is not the first time that Yi Nengjing has been caught in the whirlpool of public opinion, as early as 1999, she caused huge controversy because of the "borrowing the womb to give birth" incident
At that time, Yi Nengjing, whose career was in full swing, suddenly made an astonishing decision: to find someone to surrogate, and as soon as the news came out, it immediately caused an uproar in the society
"It's too selfish to give up even the responsibility of being a mother for the sake of your career!" "Is this the so-called goddess of literature and art? What a surprise! The overwhelming doubts and accusations pushed Yi Nengjing to the forefront
Although Yi Nengjing explained many times afterwards, saying that she was unable to have children because of physical reasons, the public did not seem to buy it, and the shadow of "borrowing the womb to give birth" has since shrouded her acting career
From "Goddess of Literature and Art" to "Queen of Controversy": The History of Yi Nengjing's Public Image Change
Looking back on Yi Nengjing's acting career, it is not difficult to find that she has undergone a transformation from "goddess of literature and art" to "queen of controversy".
In the 90s of the last century, Yi Nengjing quickly became popular with her pure appearance and talented temperament, and her film and television works such as "The Legend of the New White Lady" have become classics in the hearts of a generation
With the passage of time, Yi Nengjing's public image began to change, and the divorce turmoil, speech controversy, and the "borrowing the womb to give birth" incident pushed her to the forefront of public opinion again and again
The former "goddess of literature and art" has gradually become a controversial figure in the eyes of the public, and every time she "behaves", she will become a topic of conversation after dinner
Yi Nengjing's Future: How to Get Out of the Quagmire of Controversy and Rebuild Public Image?
Today's Yi Nengjing is standing at a crossroads in her life, and the continuous controversy has had a serious negative impact on her, and how to get out of the quagmire of controversy and reshape her public image has become a difficult problem in front of her
Perhaps, what Yi Nengjing needs is a deep reflection, reflecting on her words and deeds, reflecting on her social responsibilities, and reflecting on her life goals
She also needs to take more practical actions to prove herself, speak with her works, and prove herself with her actions in order to regain public recognition and respect
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