In June this year, the excellent story of the 7th "Chinese Youth Good Netizen" appeared in the figure of the "post-00s" young man Su Dike. Speaking of his story, it is inseparable from the label "Chasing the Wind Boy" and the short video account "Wind Feather Sauce-SDK".
"Fengyu Sauce-SDK" is a meteorological science account on a popular video website in China, which has created a series of works such as "Water Video", "Electric Video" and "Fire Video" inspired by national key projects such as the South-to-North Water Diversion Project and West-to-East Power Transmission, and has released more than 200 videos with a cumulative platform playback of more than 30 million times.
And Shangcheng District is an important base of "Wind Feather Sauce-SDK", and many stories of the team's friends take place here. In the entrepreneurial running space of Wangjiang Street, Huazhi No. 1 Park, the National (Hangzhou) Short Video Base, we met the team members and listened to him tell the story of this group of "wind-chasing teenagers" on the road of "chasing dreams".
A test of courage and intellect
Medium-sized cyclones, milky clouds, and huge anvils, the rose-colored light hidden in the depths of the clouds, naturally reveals its magnificence, and time seems to stand still. This is the scene that the "post-95" boy likes to see on the road for the first time "chasing the wind".
In order to see and record this scene with their own eyes, Zhong Yi and his friends need to drive long distances to determine the direction of uncertain storms, traverse sparse road networks, avoid fallen trees after storms, and go deep into wastelands with no people and no signals. Chasing the wind is undoubtedly a test of courage and intellect.
"What kind of ending does it take to be worthy of this upheaval along the way." This is a question from Zhong Yi and his friends in a video. Reality: These magnificent natural landscapes not only bring a sense of inner tranquility, but also make them gain more than 300,000 fans.
As meteorological photographers, they take into account both natural rationality and humanistic sensibility, and express their love for meteorology with pictures and words. They described Hangzhou's winter cooldown as "the bitter north wind blowing the warmth out" and described the end of a storm as "the most glorious moment of his life left to us".
Does anyone like to watch such videos that seem to have nothing to do with daily life? On World Water Day on March 22, 2020, they released "This is called Water Video! The creative short film has received more than 11.3 million views, and has become a "treasure of the town" because of its "top level of technology and visual integration".
In fact, this journey of "chasing the wind" is not a simple adventure of curiosity. As weather enthusiasts, they hope to make people aware of the effects of climate change around them through their images. "That's why the data we shoot and collect is free to weather enthusiasts and scientific institutions." Zhong Yi introduced that at present, the team has established contacts with scientific research institutions such as the Chinese Academy of Sciences, Nanjing University, and SUSTech.
An entrepreneurial challenge started with honor
As the popularity of accounts increases, it becomes a natural thing to transform from a content creator to a content entrepreneur. But it also means that this group of young people will face more adventures to explore the unknown.
"I studied finance and didn't have a background in meteorology or videography. And after graduating from graduate school, he entered the financial industry, which is decent and promising in the eyes of others. Zhong Yi recalled the hesitation on the eve of making up his mind to start a business, "but when I weighed these two things, the balance in my heart still tilted in favor of the latter." Love can last a long time, and I hope that when I am young, I can strive to chase what I love. ”
And the opportunity to summon up the courage to accept the challenge of entrepreneurship is an unexpected honor.
"Last year, we were named the Honorary Creator of the Year at the China Short Video Conference, and we are grateful for this opportunity to be noticed by Shangcheng District." Zhong Yi introduced that as an exploration of "central and local linkage", "China Short Video Conference" is the first supporting project of the national (Hangzhou) short video base, and the award ceremony will be held in Hangzhou in December 2023. At the ceremony, the "Fengyu Sauce-SDK" of the "Flower Young Exploration" track held a project signing ceremony with Shangcheng District, and settled in the entrepreneurial running space of Wangjiang Street, Huazhi No. 1.
"Starting a business, only to find out that it is more difficult than I imagined." Zhong Yi sighed that the first problem in front of him is how to take the road of commercialization for popular science accounts that are interested? "We are a team of college students with no practical experience in entrepreneurship, and although we have achieved breakeven, we still need to continue to explore before we can mature our operations."
"Fortunately, Uptown provides us with a comfortable office space, as well as rent and tax breaks, which leaves enough buffer period for us college students to start a business." Talking about the next step, Zhongyi and his friends have some preliminary ideas, "We are trying to balance personal interests and business value. For example, the original intention of online to continue to do a good job in meteorological science popularization, and to attract and connect offline business resources. ”
A place to give wings to the dreams of young people
For Zhongyi and his friends, Uptown is the place to put wings on their dreams and soar.
In recent years, Hangzhou has leveraged the first-mover advantage of short video-related industries to aim at the goal of building a new highland for the short video industry. With the start of construction of the national (Hangzhou) short video base in Shangcheng, many short video content companies and head platforms have gathered in Hangzhou.
Wangjiang Street, located in the core radiation area of the base, took the lead in cooperating with Hangzhou Huazhi Media Co., Ltd. to explore and boldly practice the layout of the short video format, helping enterprises to continue to develop in depth in media integration.
On the day he met Zhongyi, he was editing a new film in the entrepreneurial escort space of Wangjiang Street. With a wide view of the environment, perfect security facilities and convenient transportation location, the team has created a safe creative space.
Wangjiang Street Entrepreneurship Escort Space is located in Shibanqiao Straight Street, with an area of about 730 square meters, focusing on cultivating short video, live e-commerce, AIGC (generative artificial intelligence) and other short video-related formats, providing incubation venues, entrepreneurship training, entrepreneurial mentor guidance and other full-process accompanying business incubation services for key groups such as college graduates and veterans.
Here, you can see that the neighbors of "Feng Yu Sauce-SDK" are all high-quality content creators in the field of short videos: the creative team of young documentary director Shan Jiahong, the creative team of the "Million Special Effects Artist" project of the champion of the vision track of the China Short Video Conference, and the AIGC production team Hangzhou Good Child Cultural and Creative Co., Ltd. More than 10 companies have signed contracts to settle in.
According to the relevant person in charge of Wangjiang Street Entrepreneurship Escort Space, in view of the difficulties of the site and lack of experience when key groups such as college students are incubated, the platform and the college student entrepreneurship team jointly build a collaborative innovation mechanism of production, education and research, and work together to carry out multi-channel, multi-category, multi-form short video content collection, establish and improve the whole chain of "accompaniment" service system from start-up escort, incubation and cultivation to large-scale growth, realize two-wheel drive, and create a replicable and promotable operation model.
Hangzhou Fengsheng Yuying Culture Media Co., Ltd., the operating company of "Fengyu Sauce-SDK", where Zhongyi is located, is the actual beneficiary of this support policy. At present, they have undertaken business orders from domestic leading technology companies such as Xiaomi, Huawei, etc., and internationally renowned enterprises such as Sony, Canon, Toyota, etc. "We are confident that with the support of the platform, we can quickly achieve further growth." Said expectantly.
In the future, it will support more creative content creators to continue to produce high-quality short videos that are "short-lived" but not "short-sighted". More young people like Zhongyi and his friends will "chase their dreams" and will turn their dreams into reality in Shangcheng.
Seeing is a powerful force. It's a warm attention, a delicate observation, and a profound record.
With the theme of "Industrial Breakthrough", Shangcheng District will fully mobilize the strength of various industrial parks and platforms this year to fight for the economy. In this "industrial breakthrough year", Shangcheng hopes to provide a stage for the whole district to break through and forge ahead and realize value with the concept of "every effort is seen", show the style of "I forge ahead with Shangcheng", and promote the development of Shangcheng and the growth of each subject at the same frequency and two-way empowerment.
From now on, the Propaganda Department of the District Party Committee and the Hangzhou Branch of Zhejiang Daily will launch a comprehensive topic of "Seeing Every Fighting Figure", presenting the height of the metropolis with the temperature of a small incision, capturing every figure who is struggling for a better tomorrow in Shangcheng, and telling the growth vitality of Shangcheng's surging trend and endless competition with three-dimensional and detailed stories, so stay tuned.