"Our village is in the 'great northwest' of Chongming,
Murako Uncounted,
But it's complicated to manage it.
When I first came, I didn't know about the village,
The common people are also not familiar with me.
afterward
I went down from house to house,
Feet covered with mud,
I'm starting to really melt into it.
I am from Xinguo Village, Xincun Township
First Secretary (Resident Instructor)
Tao Lekai. ”
That's right, today the editor will take you to meet this "hard-working village secretary" and see what he is busy in the village?
1
Visited 380 villagers
Draw a map of the people's feelings
"Yo, I sent down a young man who doesn't know the rural situation, what can you do to help us...... On July 31, 2023, Tao Lekai came to Xinguo Village, Xincun Township to report, and before he was hot at the workstation, he was splashed with a large basin of "cold water" by the people.
"It was embarrassing at the time, but the people were right, I really didn't know anything about this place, and I didn't know what I could do for the village." The basin of "cold water" splashed by the common people not only did not extinguish Tao Lekai's enthusiasm, but ignited his enthusiasm to approach the countryside and the people.
Villager No. 417 grows lentils, greens, and sweet potatoes well, villager No. 901 raises chickens and ducks well, villager No. 208 has a large watermelon household, and villager No. 110 has to go to the south gate every week for hemodialysis...... Since the beginning of August last year, as long as he has time, Tao Lekai has been riding a bicycle and carrying a water bottle, visiting villagers one team after another, one by one, and drawing a map of the people's situation on the computer.
During the visits and conversations, Tao Lekai also began to truly understand Xinguo Village......
2
More than 1 million eggs were sold
Develop and strengthen the village collective economy
"Secretary Tao, our family Xiaochao is over 60 years old, and he hasn't taken a good photo since he was a child." "Xiao Tao, this year's party member activities, can you take us, the old party members, to the city to see the red attractions." …… In the past year, Tao Lekai has almost walked through the poor people in the village, and when asked about their demands, everyone said very specific and simple. Among them, he was deeply shocked by the words of a difficult college student in the village, "Uncle Tao, in many cases, the real help is not pure financial support, but the opportunity to cultivate some interests and specialties for the children in the village, so that they can know and understand the outside world through various ways." ”
In order to respond to these "demands", a certain economic foundation is needed, but the original collective economy of Xinguo Village is relatively weak, the village-level characteristic industries are not prominent, and the development structure is relatively simple. In the face of the current situation and practical difficulties, Tao Lekai decided to talk, do, and break! The first big order he negotiated was a large enterprise from Xincun Township - Zhengda Egg Industry (Asia's largest layer breeding base).
"We went to expand the market and sell eggs, and Zhengda gave the profit of the price difference in the middle to the village collective economy, but it was really a 'battle of wits and courage' to talk about cooperation with large enterprises, and we talked back and forth more than a dozen times." Tao Lekai knows that every point of "calculation" is a real profit income for the village collective economy, so it is a point to be able to "cut" a point in price. In the end, the company was moved by Tao Lekai's sincerity.
Up to now, Tao Lekai has helped the village collective economy to sell more than 1 million eggs, achieving an economic income of 100,000 yuan. All these incomes will be used to respond to the "demands" of the villagers, improve the appearance of the village and the people's sense of gain, which is also the original intention they have always adhered to in developing and expanding the village collective economy.
3
Take the good product out
Let the "Great Northwest" come alive
An egg has brought a great opportunity for the development of the village collective economy, but how to further enrich the category, expand the market, retain customers, and achieve sustainable development is a difficult problem that Tao Lekai and his partners need to overcome urgently.
Rice has always been the "fist product" of Xincun Township, and there are 14 rice planting contractors with more than 100 acres in Xinguo Village. To this end, with the cooperation of the townships, villages, and contractors, not only has the procurement process of high-quality rice been standardized, but also the simple sale of rice has been upgraded to the sale of high-value-added rice products. In 2023, the rice contractors in the village have achieved a "bumper harvest", and everyone's motivation and confidence are stronger.
With a good product, you need a good platform and a good story. In January this year, Tao Lekai put the rice, eggs and pots from the new village at the service booth of the Municipal People's Congress. "Our booth is not only to sell products, but also to let delegates know about our Chongming agricultural products and the stories behind them." In less than 5 and a half days, the "stall" obtained sales of 108,000 yuan.
The industry is prosperous, the people are rich, and the countryside is "live". In addition to developing and expanding the village collective economy, Tao Lekai and his partners are also working hard to explore how to make the people happier and the countryside more vibrant. During this year's Dragon Boat Festival, Xinguo Village held a "village market", which was more lively than the New Year. The village market in June has just ended, and the calligraphy and painting class in the village starts again in July. When the village collective economy makes money, it is time for the people to enjoy a tangible sense of gain. Tao Lekai hopes to introduce good projects, make the people rich, and make Chongming's "Great Northwest" come alive.
Reporter: Gu Huanhuan
Editor: Lu Haihua