When many factors such as consumer iteration, track segmentation, and intensified competition are intertwined, the development of the nutrition industry is bound to reach a new level in 2024.
In the brand competition, continuous innovation in the product side, channel side, and marketing end, breaking the traditional thinking is the key to the sustainable development of the brand; Integrating into a broader ecology, establishing cooperation with upstream and downstream, and realizing resource sharing and complementary advantages are important supports for the win-win development of the brand.
Before the next step, some people are discouraged, some people fall, and some people continue to climb with the power of creativity and communion.
On June 25, the 2024 China Maternal and Child Nutrition Prospect Summit Forum and Best Drop Nutrition Parenting Ecological Innovation Conference with the theme of "Creativity and Inclusion" was held in Guilin and ended successfully. Guo Chengbo, President of Jiabei Health Group, Zhuang Jian, Vice President and Senior Partner of Jiabei Health Group, Jiang Shan, Secretary-General of BLB Business School of Jiabei Health Group, Jia Jia, Sales Director of Baishidi Business Division, and a group of experts and scholars in the field of nutrition and health, industry authoritative media, hundreds of agents and stores gathered here to witness the growth and achievements of Baishidi in the process of climbing to a new level, and to discuss the future development plan of nutrition and parenting.
The China Nutrition and Parenting Scientific Research Committee was established
Building a Nutrition and Parenting Future
At the beginning of the conference, Guo Chengbo, President of Jiabei Health Group, delivered a speech on "The Present and Future of the Maternal and Child Industry", talking about the future trend of the maternal and infant nutrition industry and the way of brand growth in the era of negative population growth. Subsequently, Zhuang Jian, vice president and senior partner of Jiabei Health Group, explained the strategy and significance of the construction of nutrition consumption terminals in the era of big nutrition from the perspective of nutrition business, and clearly pointed out that the brand of Best Drop will continue to firmly promote the core concept of "nutritional parenting" and is committed to providing consumers with more comprehensive, scientific and effective nutrition solutions. Then, Liu Huizhi, co-founder and CEO of Maternal and Child Industry Observation, based on the perspective of the industry, shared the trend and status quo of various sub-categories of maternal and infant products with deep insight and forward-looking thinking, and accurately pointed out the opportunities and potential of the nutrition track.
President of Jiabei Health Group, Guo Chengbo
Zhuang Jian, Vice President and Senior Partner of Jiabei Health Group
Liu Huizhi, co-founder and CEO of Maternal and Child Industry Watch
In recent years, the scale of the nutrition industry and consumer demand have continued to grow, however, in stark contrast to the strong market demand, the maternal and infant consumer side still lacks sufficient and clear understanding of scientific and professional nutrition and parenting concepts. For nutrition companies, deepening market education and building a complete nutrition and parenting ecosystem have become the core keywords for future development, which is also the responsibility and mission of Bestic's long-term cultivation.
Specifically, Best Drop will promote the future of nutrition and parenting through three major links: the promotion of non-drug therapies, the implementation of the Healthy China Tour, and the Chinese Nutrition and Parenting Scientific Research Committee. At this conference, Bestip invited Cai Hong, Director of the Maternal and Child Health Professional Committee, Director of the Department of Obstetrics and Gynecology of Shanghai Renji Hospital, President of Shanghai Renji College, and Deputy Director of the China Medical Education Association, Li Yuan, Director of the Maternal and Child Health Guidance Center of Shandong Maternal and Child Health, Vice President of the Children's Branch of the China Eugenics Association, and Professor of the Network Education College of the China Eugenics Association, Professor of Nutrition of Tongji University, Deputy Secretary-General of the Shanghai Nutrition Society, Director of the Nutrition and Health Food Society of the Chinese Nutrition Society, Dai Qiuping, director of the Society of Nutrition and Nutritional Toxicology of the Chinese Nutrition Society, attended the scene and escorted nutritional parenting with profound academic knowledge.
Zhuang Jianxiang, vice president and senior partner of Jiabei Health Group
Director Cai Hong and Director Li Yuan issued the letter of appointment of the chief nutritional diagnosis and treatment consultant of Baishidi
Director Cai Hong and Director Li Yuan expounded the importance of nutritional parenting from their own professional perspectives, and pointed out that in the critical period of infant growth, scientific and reasonable nutritional intervention can effectively ensure the healthy growth of children. Professor Dai Qiuping started from the current situation of nutrition and parenting in China, and gave an in-depth analysis and guidance on the current work of maternal and infant stores in children's nutritional supplements. She pointed out that while providing nutritional supplement products, stores should pay more attention to the popularization and education of scientific nutrition knowledge, so as to help parents correctly understand the importance and methods of nutritional supplementation, so as to provide more comprehensive and scientific nutritional support for children.
Zhuang Jianxiang, vice president and senior partner of Jiabei Health Group
Professor Dai Qiuping presented the letter of appointment of the Chief Scientist of Bestic
At the conference, Director Cai Hong and Director Li Yuan were officially appointed as the chief nutritional diagnosis and treatment consultant of Bestdrop, while Professor Dai Qiuping was appointed as the chief scientist of Best. After laying the necessity of nutrition and parenting from an academic point of view, Baishidi further increased its layout, jointly launched the nutrition and parenting research committee with experts and scholars, and with the help of media industry organizations, it conquered the special proposition and benefited thousands of terminals. At the meeting, Mr. Zhuang revealed the significance of the establishment of the research committee: "The Chinese Nutrition and Parenting Science Research Committee takes scientific parenting and nutrition first as its core mission, and is committed to providing professional and comprehensive nutrition guidance and popular science education for the majority of maternal and infant groups. We firmly believe that through the dissemination and practice of nutritional science, we can enhance the attention of the whole society to the nutrition and health of infants and young children, promote the healthy growth of infants and young children, and lay a solid foundation for the future of the Chinese nation. At the same time, Mr. Zhuang announced that Baishidi will inject 2 million yuan into the research committee. To support the wide dissemination and practice of nutrition and parenting knowledge and concepts.
The Chinese Nutrition and Parenting Science Research Committee was officially launched
The so-called diligence of spring ploughing, the abundance of autumn harvest. Not everyone has the courage and courage to lead the upward evolution of the industry with their own efforts, and they can put forward the future blueprint of the industry to build the future of nutrition and parenting with a firm attitude and a sense of responsibility, relying on the continuous cultivation of the brand in the multi-dimensional dimensions of brand power, product power and channel power for ten years.
The power of scientific research, innovation leads
Baishidi leads the new stage of infant nutrition
Looking back on the future, Best Drop has always been deeply rooted in the soil of consumer demand, adhering to the concept of "pure nutrition" product research and development, and is committed to developing pure, nutritious and high-quality maternal and infant nutrition products for infants and young children around the world. Since entering the Chinese market in 2017, Biodrops has quickly emerged with its excellent product quality, from a single strain product at the beginning, to now it has successfully built a diversified product matrix covering probiotic series, basic nutrition series, immune enhancement series, growth and wisdom series.
In-depth product exploration and research, Baishidi everywhere with the power of scientific research, to do innovation and leadership. Its flavor nutrient water nootropic booster product Zhigao Point is the first product to add neuronutrients, and the form of water agent is more convenient to carry, and it is ready to drink; The latest Baishi Drip lysozyme preparation does not contain allergens, is highly active and effective, directly kills harmful bacteria, and highly active breast milk immunity allows Minbao to use it with confidence; As the brand's best-selling series, the Bio Drip probiotics are made of BB-12 probiotics officially authorized by Chr. Hansen and BioAmicus' patented clinically effective seedlings to help greatly in regulating constipation, diarrhea, alleviating antibiotic side effects, supporting respiratory health and strengthening immunity, etc., using sunflower oil as the carrier to effectively maintain the high activity of probiotics, while not adding maltodextrin, milk powder, sugar and other ingredients, no allergens, and won the crown of the No. 1 sales volume of North American probiotic brands in China for four consecutive years.
The complete product matrix and ultimate product strength are inseparable from the high-quality supply chain moat built by Baishidi. It is reported that Baishidi has an efficient and stable global supply chain system, which selects TOP level patent raw material suppliers from the source, and has established cooperative relations with industry leading raw material suppliers such as Chr. Hansen of Denmark, Morinaga of Japan, BioAmicus Laboratory of Canada, Quantec Limited of New Zealand, etc., and the traceability of raw materials covers 200+ suppliers around the world. At the same time, Baishidi has set up 6 core production bases in France, Denmark, New Zealand, the United States, Canada and Belgium, and more than 50 secondary cooperative production bases to ensure that every link of products from raw material procurement to manufacturing strictly follows GMP standards.
Professional empowerment + in-depth dynamic sales
Work with channel partners for a win-win situation
For brands, detonating brand power with extreme products may only be a first move to seize users and the market, and deeper channel integration and deep cultivation is a powerful driving force for brands to achieve long-term operation and maintain growth resilience. As Mr. Guo mentioned, the group's vision: "Symbiosis and win-win with partners, and create a 'community of destiny' in the stock era." "Baishidi truly thinks about what the terminal thinks and solves the needs of users.
At the meeting, Jiang Shan, Secretary-General of BLB Business School of Jiabei Health Group, gave a wonderful speech on the "2024 Business School - Baishidi Professional Growth Empowerment System", and deeply dismantled the logic behind how Baishidi promotes the in-depth sales of channel terminals with a comprehensive professional empowerment strategy and realizes the inclusive and win-win situation of both parties.
Jiang Shan, Secretary General of BLB Business School of Jiabei Health Group
Interlocking to empower growth. The first is dynamic marketing support. Baishidi has built a professional system with terminal monetization as the core. Integrate online resources to effectively improve the terminal sales capacity in the form of community science popularization mother classes, group buying activities, online live broadcasts, etc.; While providing personalized health consultation, it also combines the product characteristics of Baishidi to output health solutions to help terminal sales. Through a series of online and offline combinations, the dynamic sales escort activities of Baishidi have reached an amazing result of 9000+ POS per game.
The second is customized training. Nearly 1,000 customized trainings were held throughout the year, covering the interpretation of white labels of all products, professional knowledge response and answers, customer conditioning return visits, tracking, review, store teaching, etc., to teach partners key single product sales ideas and combination skills, and effectively improve the professional ability and sales skills of terminal partners.
The third is the pull of the professional team to empower the incubation of store talents. The brand has launched cutting-edge medicine and clinical nutrition practice seminars, and jointly launched a series of professional training courses with Shanghai Jiaotong University "Professional Skills Grading Cadre Refresher Course", which is taught by experts from the Chinese Medicine Education Association and Shanghai Jiaotong University. Through research, store service personnel can obtain terminal service tool cards and have the opportunity to obtain the State Council's asset supervision vocational skills grading certificate, helping store shopping guide professional skills and service levels continue to rise.
The fourth is to empower business with digitalization. Biodrop's self-developed customer opening tools, including product portfolio matching query, AI interpretation of blood routine, AI evaluation of child development quotient, etc., provide convenient customer service means for stores. Through the empowerment of digital tools, it not only greatly improves the efficiency of store operations, but also enhances the customer experience and further promotes the growth of store performance.
Up to now, Best has set up flagship stores on e-commerce platforms such as Taobao and JD.com, and at the same time, the number of offline channel partners has exceeded 9,000, achieving comprehensive coverage of 34 administrative regions in China, and has been sold in large maternal and child chains in many provinces and cities, such as Leyou, Kid Wang, International Blue Child, Bangqin Baby, Mommy Buy, etc. In addition, BestDrop has further expanded its market and entered mainstream medical channels in Beijing, Shanghai and other places, including the General Hospital of the People's Liberation Army, the Air Force General Hospital, the Children's Hospital Affiliated to Fudan University in Shanghai, and the Xinhua Hospital Branch, providing more choices for more consumers.
In order to further explore the potential value of the conference and promote the exchange and collision of ideas in the industry, the conference specially planned two thematic forums, inviting representatives of outstanding partners in the industry of mother and baby chain stores and mother and child single stores to share their practical experience and unique insights around their respective businesses. At the seminar on the topic of maternal and infant chains, the guests discussed how to innovate models, optimize supply chains, and improve efficiency; The mother and baby single store forum focused on product selection ideas, marketing strategies, customer management and other content. Based on this in-depth and high-quality brainstorming, it stimulates the innovative direction and determination of the offline nutrition business, and helps terminal partners to efficiently seize the market.
At the end of the conference, the brand commended the 365 stores of nutrition and health and the winning stores of the display competition, which is the brand's recognition of the outstanding performance of the excellent stores in the actual operation of the product, and also the brand's gratitude and encouragement to the terminal partners.
Finally, Best Drop and the award-winning stores jointly launched the "Treading Waves Carnival Water Agent as a Companion" colorful water world theme activity, which is expected to unite 100+ water parks across the country to bring summer benefits to consumers in the middle of summer in July and August. This nationwide dynamic marketing initiative also marks the start of a new round of channel support plan for the brand, which will effectively empower the business growth of terminal partners.
So far, the 2024 China Maternal and Child Nutrition Prospect Summit Forum and the Best Drop Nutrition Parenting Ecological Innovation Conference has come to a successful conclusion. At this conference, with an unswerving sense of social responsibility and mission, Baishidi continued to iterate its innovation capabilities, and worked with all partners to achieve a win-win situation, while building its own barriers, it also actively promoted the construction of a more professional, scientific and trustworthy nutrition and parenting ecology, and injected a steady stream of new impetus into the sustainable development of the maternal and infant nutrition industry.