After the Cadillac ATS-L was discontinued, many people lamented that it was a pity. After all, as a luxury medium-sized rear-wheel drive car, its terminal price fluctuated around 200,000 at that time, and its excellent product power also made this car the sales leader of Cadillac at that time. Therefore, after the arrival of the successor Cadillac CT4, it also caused a lot of discussion in the market, but it is a pity that CT4 did not make a big splash, and the sales were even more bleak.
According to the latest terminal data, the sales volume of Cadillac CT4 in May was only 155 units, and from January to May, its cumulative sales were less than 1,000 units, that is, the average monthly sales were less than 200 units. As a comparison, the sales of the Cadillac CT5 in May this year reached 6,548 units, which is also Cadillac's B-class car, and it is hard to imagine that the performance of these two cars is simply "one in the sky, one in the ground".
In fact, as a luxury B-segment car, the Cadillac CT4 is not bad, it has two power options, 1.5T and 2.0T. For example, it uses a 2.0T closed-cylinder turbocharged engine with a maximum power of 237 horsepower and a peak torque of 350 Nm, paired with an 8-speed automatic transmission, which accelerates to 100 km/h in 6.9 seconds. The suspension adopts the front MacPherson rear multi-link type, and this is still a rear-wheel drive model, which has enough driving pleasure to attract many young consumers.
At the same time, the design of the CT4 is not bad. The black grid-like design of the front face has a full sporty atmosphere, the headlight shape is very different from the ATS-L, the new one-piece design is quite fashionable, and it also retains the classic combination of longitudinal turn signals + daytime running lights, which is very recognizable, and is officially called "full LED lightning light group". Consumers who like Cadillac's American-style luxury sports will certainly not hesitate to be tempted.
Judging from the performance of CT4 in all aspects, such a power configuration and rear-wheel drive layout are very fragrant. Even at present, in the market, this car also has a great discount, the lowest price of the reference naked car of the 1.5T model fell below 160,000 yuan, and the lowest price of the reference naked car of the 2.0T model fell below 200,000 yuan. So why is Cadillac so cheap, and CT4 still can't attract consumers? Why does the truth that says "it's not that it can't be sold, it's just that the price isn't fragrant enough" doesn't apply to CT4?
CT4 is not as good as imagined, partly due to the cramped space. You know, the CT4 is positioned as a sports mid-size sedan, and its size itself has a hard flaw. According to the data, the length, width and height of this car are 4760/1815/1421 (1428) mm, and the wheelbase is 2775mm. In contrast, the Mercedes-Benz C-class, which is also a mid-level sedan, is very superior, with a length, width and height of 4882/1820/1461mm, and a wheelbase of 2954mm, which far exceeds the CT4 in terms of ride comfort; The BMW 3 Series, which is also positioned as a sports sedan, also performs well, with a length, width and height of 4728/1827/1452mm and a wheelbase of 2851mm. Although it is not as long as the CT4, it is obvious that the BMW 3 Series is more dominant in other aspects.
It is worth noting that CT4 not only has "external worries", but also "internal troubles", and the same brother CT5 is the most important of them. Why? It's not because the positioning of the two cars is close, and the price range is not much different. Of course, judging from the name, CT5 is still a higher level than CT4, so it is better in many configurations. For example, in the power system, CT5 is equipped with a power combination of 2.0T+10AT, although this power output data is the same as CT4, but CT5 is still much better in shift smoothness. At the same time, the CT5 far exceeds the CT4 in terms of space performance, the former has a length of more than 4.9 meters, and the wheelbase is also more than 2.9 meters.
In addition, in terms of price, the CT5 has a greater discount. Judging from the data queried by the owner's home, the current discount of this car in the terminal market has reached 7-80,000 yuan, and after the price reduction, the lowest reference price of the CT5 naked car has also fallen to about 200,000, which is actually just about the same range as CT4. In such a comparison, I believe that many people who have a sufficient budget and want to experience the fun of sports at the same time are still more willing to choose a CT5.
Write at the end
Again, good sales do not necessarily mean that the car is fine, but if the sales are not good, the car does need to be strengthened in terms of product strength. In order to enhance competitiveness, the successor of CT4, Cadillac Seville, will also be launched in the future, which will have a sportier design style and more space performance.