It's about auto-renewal! There is a → change from now on

Recently

Paid websites or apps are growing rapidly

Many platforms are designed for profit

Content and services are only available to members

And with it:

A large number of users have to subscribe to membership services

However, the auto-renewal mechanism has become more and more frequent

A trap that can be triggered if the consumer is not careful

No reminder will be deducted directly

The unsubscribe portal could not be found

......

More and more consumers

Plagued by auto-renewal issues

According to relevant media reports, on a well-known complaint platform, the number of complaints with "automatic renewal" as the search term has skyrocketed from more than 30,000 in 2020 to 148,000 today.

furthermore

There are also many consumer questions

Auto-renewal can be enabled with one click

Why can't I close it with one click?

Previously, some reporters found in the actual experience that some merchants have checked the "automatic deduction" function by default on the interface of opening paid services, and most of them are displayed in smaller words, and consumers may be "tricked" if they do not pay attention to them in daily use. Moreover, the unsubscribe entrance of this kind of service is generally hidden deeply, the reporter tossed and turned in the mobile phone for more than ten minutes without success, and had no choice but to call the customer service phone to unsubscribe, but the customer service phone needs to wait in line, and the process can be described as time-consuming and labor-intensive.

The membership subscription page of a software is displayed

Here's the good news!

as a consumer protection law

The first supporting administrative regulations

Regulations for the Implementation of the Law on the Protection of Consumer Rights and Interests

(the "Regulations")

Effective today!

What are the specifics?

The Regulations mention that if a business operator provides services by means of automatic extension or automatic renewal, it shall draw the attention of consumers in a conspicuous manner before the consumer accepts the service and before the date of automatic extension or automatic renewal.

This means that if a merchant provides services through automatic extension or automatic renewal, it must not only inform in advance, but also draw the attention of consumers to it in a conspicuous manner, so that consumers can authorize the deduction of fees on a fully informed basis each time.