On June 27, the first 43-degree Kweichow Moutai brand promotion event in 2024 with the theme of "Poetry and Painting Jiangnan, Love Full of Flying Sky" was held in Wuzhen, Zhejiang. The tasting invited well-known cultural scholars, entrepreneurs, dealers and representatives of Moutai to immerse themselves in the unique charm of Moutai's mellow fragrance and the interweaving of Jiangnan water towns. In the profound historical and cultural heritage of Wuzhen and the wonderful artistic conception of small bridges and flowing water, the guests felt the unique charm of Moutai together.
Jiangnan has four artistic conceptions: the people in the painting, the meaning in the song, the rhyme of the Jiangnan, and the elegance in the wine. To see the most beautiful poetry and painting, it is inseparable from the swaying boat, the silk and bamboo tunes of Wu Nong's soft words, and the traditional opera with lingering sounds.
Guests get on the boat from the tourist service center and get off at the Wenchang Pavilion pier to feel the artistic conception of "people swimming in the painting". The day of the event coincided with the rainy season, 11 rowing boats were connected end to end, and the guests sat quietly in them, tasting tea and enjoying the scenery, looking at the hazy smoke and rain shore in the distance, caressing their thoughts, as if returning to the Jiangnan in the poem.
The venue of this event is located in the Water Theater in the Xizha Scenic Area of Wuzhen, which is very different from the traditional venue.
The Water Theatre is set against the backdrop of the ancient Matou Wall, with a panoramic view of the main stage in the open crescent-shaped lake, and the dilapidated stone arch bridge tells the vicissitudes of history, providing ample creative space for stage creativity. The circular audience area and the stage passage on the north side meet the needs of special effects such as visual light and shadow art and light installation art.
Moutai is a magnificent work on the Chishui River in the southwest, and when it comes to Wuzhen, a water town, it collides and blends cultures in the silent run.
Chen Zhengjun, associate professor of the School of Arts of Soochow University, mentioned in the theme sharing of "Peace and Tolerance - The Beauty of Moutai at 43 Degrees" that Wuzhen is the "home of the Chinese soul" written by Mao Dun and is known as the "home of the soul". Wuzhen folded the Chinese's thoughts of a better life into the Jiangnan dream, which has been coming for more than 20 years and has never left.
The guests at the meeting said that Wuzhen's cherishing and care for tradition coincides with Moutai's ingenuity, and every brick and tile is a vivid embodiment of Wuzhen's ingenuity inheritance. What I walked into was "Poetry and Painting Jiangnan", what I traveled was "Wuzhen of the Heart", and what I felt was the 43-degree "Rhyme of Moutai".
Drunken memories are Jiangnan, and Wuzhen also has wine, Sanbai wine and Wujiu, although not as strong as Moutai, but also mellow and fragrant. There are dozens of wine tanks on display in the Gaogongsheng Lees Workshop in Dongzha Scenic Area, which carries the glorious history of Wuzhen's winemaking industry in the old days and inherits the thousand-year-old folk customs, which is not an exaggeration to say that it is the ingenuity of Wuzhen.
In addition to being the hometown of water, Wuzhen is also the hometown of culture and art. Wuzhen leaves room for old crafts, from silk and cotton cloth to pavilions, Xuchang Sauce Garden, Yida Silk Horn, Grass and Wood Dyeing Workshop and other old workshops, what this town is best at is slow work and meticulous work.
Wuzhen has given new vitality to traditional culture with innovative development, created a new model of ancient town protection and tourism development, and made it a frontier of scientific and technological innovation and cultural exchanges.
Half of the fireworks are in the world, and half of the poetry and wine are for Qinghuan. Wuzhen Scenic Area is committed to providing every guest with a family experience, which also coincides with the form of the reunion family banquet of this event. Even though it rained, the service enthusiasm of the Ukrainian travelers did not decrease, the quality did not decrease, from the venue, service to catering, the high level of service made the guests praise.
On the day of the event, Tongxiang City launched an emergency response for flood control, and Wuzhen Scenic Area made a plan for the event, and built a temporary roof in the Water Theater to ensure the normal dinner party. According to the meteorological conditions, the relevant departments will drop the water level of the Xishi River by 5-10 cm in advance to ensure the safety of the boat.
Throughout the event, you can see the figure of the Ukrainian travelers running at every node, the street housekeeper who maintains order on the street corner, the CCO who follows the ship to do a good reception, and the staff of the embankment resort hotel who prepare the catering in an orderly manner, and the intimate service of bringing toiletries to the cast and crew...... The strong coordination ability and service quality of the Ukrainian brigade team can be seen from this event.
According to the event planner, this event is an artistic and cultural feast created by Moutai and Wuzhen, and the water platform on the shore of the Water Theater has been expanded to 156 square meters, building a bridge to the main stage from the coast, and these exclusive customized services are the strong support for the perfect presentation of this event. The cultural charm of the Water Theater without special decoration perfectly fits the concept of Moutai, and the water interpretation on the Xishi River is difficult to replicate elsewhere.
The touching and intoxicating memories of Jiangnan have come to an end, and we look forward to more guests talking about tradition and innovation with Wuzhen.
Wuzhen Business Event Consultation and Reservation Hotline
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