On June 20, the 2024 2nd "Guangdong Fire Imprint" Cultural and Creative Works Design Competition Media Promotion Conference was successfully held in the Academic Lecture Hall of the Guangdong Provincial Museum. The theme of this competition is "Intangible Cultural Heritage Inheritance and Safe Co-construction", which aims to design and develop a number of characteristic fire cultural and creative products that are practical, ornamental and innovative based on the rich resources of Guangdong's intangible cultural heritage, further promote the design and development of Guangdong fire protection characteristic cultural and creative products, excavate, promote and innovate Guangdong fire protection culture, and deepen the national fire safety quality improvement project.
It is understood that with the extensive attention and support of all sectors of society, the first "Guangdong Fire Imprint" literary and creative product design competition in 2023 has achieved remarkable results. This year's competition is organized by the Office of the Guangdong Provincial Fire Safety Commission, the Guangdong Provincial Fire and Rescue Corps, and the Guangdong Provincial Department of Culture and Tourism, and the Guangdong Provincial Museum Association and the Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance as the organizers.
Cui Gang, director of the News and Publicity Department of the Guangdong Provincial Fire and Rescue Corps, said that Guangdong is a major province of intangible cultural heritage in the country, and there are many kinds of intangible cultural heritage. Participants should combine the connotation of intangible cultural heritage with fire safety culture, so that more people can understand the charm of intangible cultural heritage in Guangdong Province. He pointed out that the construction of peace and security is a systematic project, which requires the common attention and action of the whole society. It is hoped that the competition can stimulate more people's enthusiasm for participation, and also call on more enterprises and social groups to join the ranks of fire safety publicity and jointly contribute to the construction of safety.
He emphasized that promoting fire protection literary and creative products to the market is not only a powerful dissemination of fire culture, but also an important way to innovate fire publicity and education. With the rapid development of society, the public's awareness and demand for fire safety are increasing day by day, and fire protection literary and creative works have undoubtedly become a form of publicity that is entertaining and educational, and is deeply loved by the public. Therefore, the competition encourages the contestants to create both artistic and practical firefighting cultural works, so that they can be more widely disseminated and applied in the market.
Yang Zhaoqing, deputy director of the Market Management Department of the Guangdong Provincial Department of Culture and Tourism, said that he hoped that through this competition, he could explore more thoughtful, creative and connotative boutiques in the society, create a new chapter of "strong cooperation" of intangible cultural heritage + fire protection, tell the story of Guangdong fire protection and cultural tourism safety, spread the concept of safety, and further promote the safety of cultural tourism. At the same time, through the holding of the competition, the design, production and communication links will be opened, and the channels, technologies and talent resources will be aggregated, so as to promote the upgrading and development of related industries with "cultural and creative +".
Chen Shaofeng, Chairman of the Guangdong Provincial Museums Association, Chairman of the Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance, and Deputy Director of the Guangdong Provincial Museum, said that the Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance will actively mobilize the existing industry forces such as cultural museums, intangible cultural heritage, scenic spots, design, publicity and promotion, and combine the alliance to excavate and revitalize the cultural relics and tourism resources of the Greater Bay Area, and work with the Guangdong Provincial Museum Association, executive agencies and other units to ensure the orderly development of various events, and jointly help the high-quality development of fire protection publicity.
It is reported that the highest prize money in this competition is 20,000 yuan. After the competition, the organizing committee will exhibit outstanding works at the launching ceremony of the province's fire publicity month, and select the best ones to be pushed to all levels of radio and television, airport terminals, railway high-speed, bus and subway, shopping malls and other terminals for publicity and broadcasting. At the same time, the organizing committee will publicize and promote some of the award-winning works and innovate their applications (including but not limited to the formation of cultural and creative products, film and television works, animation games, digital IP, etc.) as appropriate.
The competition was launched in June this year, and the registration time closed on September 15, and it was solicited from the whole society. Participants can register for the competition in the name of a unit, group or individual. You can log on to the WeChat official account of "Guangdong Fire Protection" and the official website of Guangdong Fire and Rescue Corps for details of the competition. Everyone is welcome to actively participate and actively contribute, give full play to their imagination and creativity, and leave a unique fire cultural and creative imprint.
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It is a place where the red decay and green are reduced, and the things are resting. Only the water of the Yangtze River flows eastward without a word.
It is a place where the red decay and green are reduced, and the things are resting. Only the water of the Yangtze River flows eastward without a word.
Zhanjiang Fire All-Media Work Center
Editor: Lin Qi Proofreader: Yu Yi
Review: Wu Ze
Source: Guangdong Fire Department