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In Xingdong Village, Guizhou Province, Dongfang Selection's cultural and tourism activities have set off an online storm.
This time, when their live broadcast ended on June 22, the anchor seemed to have made some mistakes in his language expression, perhaps because he was too eager to express it, and even described the scenery of Xingdong Village as "can be described as [broken mountains and rivers]". Such remarks, like a pebble thrown into a pond, have caused huge ripples and heated discussions on the Internet platform.
Since Dong Yuhui left, Dongfang Selection seems to have lost a stable crutch, and the audience's support and love for them have also been discounted. In the past, Dong Yuhui's era was a prosperous era dominated by cultural connotation and knowledge-based live broadcasts! However, with the passage of time and business expansion, Dongfang Selection seems to have lost its way and gone astray.
In recent live broadcasts, I can always hear something that is too early or not quite right. At any glance, I feel that it is far from the original intention of cultural education in the past. Alas, this really made the audience feel bottomless, and they began to have deep doubts and doubts about the cultural orientation and social responsibility of Dongfang Selection.
This incident of "shattering mountains and rivers" is like Dongfang Selection's big fall in cultural dissemination and social responsibility. At first, although they tried to use this word to describe the scenery of Xingdong Village, the audience was stunned, thinking that this is not the water in the brain?
Later, Dongfang Selection hurriedly deleted the video, wanting to suppress this wave of turmoil. But people are not as good as heaven, where is the power of public opinion so easy to control? The voice on the Internet is like a wild horse being released, out of control! It's like that kind of summer thundershower, before you can get ready, it's already drenched.
This time it's not a simple word mistake, it's a big test of the entire brand image and cultural stance! Dongfang has to take a good look at himself, this kind of low-level mistake can't be solved by apologizing. If this continues, maybe the audience will really start to lose their trust in them.
Perhaps, this is a cautionary tale. Oriental Selection can take this opportunity to deeply reflect on and examine its own cultural communication mission, and redefine and shape the direction of its brand image.
In today's increasingly convenient and rapid information transmission, every remark may leave a deep impression in the hearts of the audience, determining the trust of the brand and market recognition. Therefore, as a media platform that focuses on cultural connotation and knowledge transfer, Dongfang Selection needs to choose words more carefully and prudently, and face the audience and society with insight and a highly responsible attitude.
"Mountains and rivers are broken" is not only a word, but also a symbol of responsibility. In the new era, cultural communicators must lead the audience with a high sense of responsibility and cultural mission and convey positive values. Only in this way can Dongfang Selection maintain its unique cultural value and brand charm in the highly competitive market, and truly win the hearts and respect of the audience.
In the vast sea of online public opinion, a "broken mountains and rivers" incident about Dongfang Selection set off a monstrous wave. Netizens expressed their opinions, and some people felt that this kind of wording was simply "boundless", and directly related the scenery of Xingdong Village to the destruction of the country and the family, isn't this a blow to their face? Therefore, many people began to complain on the Internet, feeling quite dissatisfied and disappointed with Dongfang Selection's approach.
In order to ease the situation, Dongfang Selection hurriedly deleted all the relevant videos. But this wave has been rolling like a snowball, and Dongfang Selection is now a little difficult to extricate itself.
Public opinion doesn't say that deleting the video can be solved, if you accidentally say the wrong thing, you will lose all the games later, which is good, which makes netizens even more angry, and many people feel that this reaction is too inauthentic, isn't it to discredit yourself?
This kind of thing is like your own tail, if you can't catch it, you keep throwing it, and the more you shake it, the more it hurts. Dongfang Selection may have to think seriously now, and it will have to be careful in the program in the future, so as not to let this kind of low-level mistake happen again. After all, cultural dissemination, especially when it comes to the country's image and history and culture, requires special care, and it is necessary to be calculated when speaking, so as not to get into trouble.
If Dongfang Selection can learn a lesson from this incident, reseason its own programs, and put more effort into cultural and historical research, it may be able to win everyone's recognition again. Don't look at the limelight now, but this lesson may become a catalyst for future development. After all, sometimes mistakes are not a bad thing, they can make people reflect and improve.
"Mountains and rivers are broken" is not only an adjective, but also a symbol of responsibility. Each of us cultural communicators is not a fuel-efficient lamp, and we must always remember our social responsibility. As the saying goes, speaking is a technical job, and you have to know how to season it at the right time, otherwise it will become the kind of dish with more salt than spicy seeds, who would dare to eat it?
Looking at the "shattering of mountains and rivers" this time, we have to learn some lessons from it. You can't talk without a score, and if you stir things up casually, it will cause an uproar, which is not a joke. Although Dongfang Selection deleted the video, this outlet has long become a snowball, and no one wants to cover the sun.
We have to take every opportunity for cultural dissemination seriously, and we can't make a sensationalism, and we can't let the audience go astray. Cultural communication must have depth and heritage, and you can't just take a "broken mountains and rivers" to show off, everyone can see that this is not an authentic cultural exchange. If Dongfang Selection can learn some lessons from this incident, future programs may be more interesting and connotative.
In short, every one of us cultural communicators must understand that this is not only our job, but also our responsibility. It is necessary to use the right language to guide the audience and convey positive energy, which is the attitude and responsibility that a true intellectual should have. I hope that Dongfang Selection can learn from this experience, make the cultural program more in-depth and tasteful, and don't let this kind of low-level mistake happen again.