With its comprehensive and in-depth program arrangement, CCTV Sports Channel provides sports fans with a sports feast from morning to night. From top international events to exciting domestic matchups, CCTV's three sports channels – CCTV5, CCTV5+ and CCTV16 – work together to draw a colorful sports panorama.
CCTV Sports Channel's live broadcast of international football events such as the 2024 Copa America and the European Cup shows its close tracking of international sports focus. These live broadcasts not only meet the needs of the majority of fans, but also reflect the important position of CCTV in international sports communication. In addition to football events, CCTV Sports Channel also covers a variety of sports such as chess, canoeing, track and field, tennis, archery, etc., through live video and replay, providing a wide range of options for viewers with different interests.
News and special programs such as "Sports Morning News", "Sports News" and "Football Night" provide the audience with an in-depth interpretation of sports events and the stories behind them, enhancing the viewing and educational nature of the programs. CCTV5+ channel broadcasts highlights of the European Basketball League, English Premier League, China Men's Basketball Professional League and other events, showing the sports channel's extensive attention and in-depth coverage of international sports events.
CCTV16 sports channel focuses on the dissemination of the Olympic spirit, and perfectly combines sports and art by broadcasting Olympic-related events and programs, such as "Olympics in Art", and enhances the connotation of sports culture. The live broadcast of domestic sports events such as the Chinese Super League on CCTV Sports Channel shows the support and promotion of local sports development, which helps to enhance the popularity and influence of domestic events.
Through programs such as "Olympics in Art", CCTV Sports Channel not only provides the viewing of sports competitions, but also conveys the Olympic spirit and the value of sports art, which has high educational and cultural value.
CCTV Sports Channel will continue to serve as an important bridge connecting domestic and foreign sports, and meet the needs of the audience by introducing more high-quality international events, strengthening the coverage of domestic events, and improving the artistry and depth of programs. At the same time, with the development of science and technology and the change of audience habits, CCTV Sports Channel should also strengthen the construction of new media platforms and expand online live broadcast and interactive functions to adapt to the development trend of the digital era.
With its diversified program content and in-depth reports, CCTV Sports Channel has become an important platform for the dissemination of China's sports culture. With the continuous development of sports and the deepening of international exchanges, CCTV Sports Channel will continue to expand its influence and make greater contributions to the prosperity and development of China's sports culture. Through continuous innovation and improvement, CCTV Sports Channel will bring a more exciting and rich sports audio-visual experience to the audience.