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In today's era of football frenzy, any movement by Europe's biggest clubs can set off waves in the hearts of fans around the world.
Last year, Manchester City, Paris Saint-Germain, Bayern Munich and other giants imprinted their footprints on Japanese soil.
And this year, the scene is even more spectacular, with as many as 14 big teams coming, including Borussia Dortmund, Brighton and other powerhouses!
Imagine these giants of European football crossing thousands of mountains and rivers to Japan, and it was not an easy trip.
They are about to face off against the J-League teams in a fierce matchup.
Every such pinnacle showdown has a staggering amount of money behind it.
It costs as little as 2 to 300 million yen to hold a tournament, and the appearance fee of those top clubs is a staggering 1 billion yen! This huge amount of expenses is not something that ordinary people can imagine.
Speaking of which, you may ask, why is Japan willing to spend such a large amount of money? You know, compared to the United States and the Middle East, Japan may not be so rich in terms of financial resources.
But Japan is so willing to take out this money, what is the mystery hidden in it?
Take La Liga and the Bundesliga as examples, in recent years, these two major leagues in Japan have been moving frequently, like hunters who have smelled treasures, actively expanding the market, and not letting go of any possible business opportunities.
What exactly did they see in this land? Is it the mesmerizing enthusiasm of Japanese fans? Or is it the huge untapped potential of the Japanese market?
Let's start with Japanese fans.
The love of Japanese football fans is as hot as a volcanic eruption.
Not only will they be fully engaged in the game, cheering for their beloved team, but they will also pay for football-related products on weekdays.
From jerseys to merchandise, from football games to event tickets, as long as it is related to football, Japanese fans are willing to pay for it.
This huge consumer group is like an inexhaustible gold mine, attracting major giants and leagues to flock to it.
Let's take a look at Japanese companies.
Many of Japan's leading companies have a unique vision and understand the value of working with European clubs.
By sponsoring these big clubs, companies can greatly increase their brand awareness and international influence.
For example, a car brand sponsored a match between a European giant and a J-League team, and its brand image was greatly improved around the world, and its sales were also rising.
In addition, Japan's soccer infrastructure is quite well-developed.
Modern stadiums and state-of-the-art training facilities provide excellent conditions for European giants to host their matches here.
In addition, the Japanese government has spared no effort to support the cause of football.
They have introduced a series of preferential policies to encourage European giants to come to Japan for exchange and competition.
This will not only improve the overall level of Japanese football, but also promote the development of tourism, service and other related industries.
In retrospect, this series of factors intertwined like a dense net that attracted the European giants tightly to Japan.
Where will the cooperation between European giants and Japan go in the future? Will it be tighter, or will it cool down due to some unforeseen factors?
Do you remember a few years ago? At that time, European clubs often looked to China in the off-season.
When I think that those top giants and superstars may come to us, the hearts of our fans are like a little rabbit, and they are so excited!
This hope was ruthlessly shattered last year.
The four words "Messi crisis" are like a hammer, smashing into the hearts of Chinese fans.
Messi was actually absent from our game in Hong Kong, China, but he turned around and made a shining appearance in Japan! This can make our Chinese fans angry, and they feel like they have been let down.
Why is that? Isn't the enthusiasm of our Chinese fans enough? Or is there something hidden that no one knows? Actually, the reason behind this is really not simple.
The European Championship and Copa America schedules are so tight that it's like rushing to the field.
Can the club not feel sorry for its players? They have to think about the physical condition of the players, after all, the players are the baby bumps of the club.
In such a situation, they dared to let their players take the risk of traveling long distances to China in the offseason, so they turned to the Japanese market.
But don't say it, Japan really seized this opportunity.
Nowadays, the "Japan Tour" model is a boom, and it simply creates a jaw-dropping win-win-win situation!
Let's talk about the club first, the appearance fee is a lot of money.
As soon as the money is in hand, will the club be happy? It can be used to buy better players, improve the strength of the team, build a more luxurious roster, and continue to kill all sides on the field.
This huge income made the club's wallet bulge and the waist bar straighter.
If you look at the fans, you used to be able to watch the stars from afar on TV, but now you can see the top stars up close at your doorstep.
Seeing them racing, passing and shooting on the pitch is like a dream! Being able to get so close to the idol in my heart makes the fans feel happy.
Finally, let's talk about the organizers, who have turned this football feast into a money-making machine through various clever business operations.
Ticket sales, merchandise, advertising sponsorships, and revenue from various channels continue to pour in.
The organizers had a brilliant mind and turned this football carnival into a business feast.
But let's look back and think about it, why did this good thing not fall on our China? Is our market not big enough? Or are we not operating well enough? This is worth reflecting on.
But in this seemingly perfect situation, isn't there a little hidden danger? Not really! The problem of "saturation" and the overcrowding of players' schedules has gradually surfaced.
With the change in the rules of the Champions League and the increase in competitions such as the European Championship, the burden on the players is getting heavier.
Taking this trip to Japan as an example, will the players be able to quickly adjust their form and perform at their best on the field after a long journey? Will they get injured by playing too often, which will affect the journey of the new season? These are all real problems at hand.
(Only published on the headline account, other platforms are ported)