[Text/Observer Network Yan Shanshan] Last night (May 29), the small-cost web drama "Royal Gifts of Small Servants" ushered in the finale of the membership, this suspenseful sweet pet drama of "name dissuasion" and "full face life", following the end of the second wave after the advanced demand, the Douban score is still stable at 8.3 points.
What is this concept? A while ago, the "Loading Stage" that swept the Magnolia Award was also 8.3, and the number of scorers for "Loading the Stage" was only 30,000, while the "Royal Gift of Small Servants" had more than 130,000 people participating in the score, and even the "modern masterpiece" @ forensic doctor Qin Ming said that he "looked at the head".
Relying on "tap water Amway" to achieve a counterattack, "Imperial Gifts of Small Works", is really so good? Or is it all about "peer support"? Let's nag together.
Directed by Lou Jian and starring Su Xiaotong, Wang Ziqi, Yang Tingdong, Zhao Yaoke and a number of newcomer actors, this web drama is adapted from the Novel "Servant As a Lady" by Qing Xian yatou, which tells the story of Chu Chu (Su Xiaotong), a young girl from the southwest mountainous area in the middle and late Tang Dynasty, who went to Chang'an alone to take the exam to realize her dream, and met Xiao Jinyu (Wang Ziqi), the king of An County, who was in charge of the Three Laws Division and broke the case like a god.
In the play, Xiao Jinyu summons Chu Chu, Jing Yi (played by Yang Tingdong), Leng Yue (played by Zhao Yaoke) and others as partners to uncover the mystery, step by step to uncover the mystery, and finally solve a shocking case that lasted for 18 years.
The role of the drama is a costume sweet detective comedy, jointly produced by Penguin Film and Television and Linghe Culture, and broadcast exclusively on Tencent Video on April 29.
According to Maoyan Professional Edition data, as of May 30, the cumulative number of plays on the "Royal Gift" platform has reached 699 million. On the first day of launch (April 29), the number of views was only 3.885 million.
After May 14, the daily broadcast volume of the drama soared to 25-40 million, the highest record was the day after the release of the advanced on-demand finale (May 23), reaching 40.7 million, and last night (May 29) The second wave also reached 39.15 million, which can be described as a "dark horse" in the later stage.
According to the entertainment sir from the industry to understand, the production cost of "Royal Gifts" is about 30-50 million, and in today's network drama market with hundreds of millions of investments, it can obtain such a broadcast performance that exceeds expectations, which is a small cost that leverages big gains.
In terms of quality, the show, whether it is advantages or disadvantages, is clear at a glance and is worthy of reference in the industry.
The plot is fast-paced, and the lines have a "sense of network"
To stand out from the routine of "sweet pet" dramas, netizens unanimously believe that directors and screenwriters are the biggest contributors.
"Royal Gifts of Small Servants" is the first time that post-60s director Lou Jian directed a web drama, and his previous works were mostly main theme movies and spy dramas, such as "Father Daddy", "Fifty-one Soldier Station", "Jinling Secrets", and "Mask", a spy drama starring Zu Feng, Hou Yong and Mei Ting.
He was associated with "Royal Gifts of Small Works" because Qian Xiaobai and the original novel author "Qing Xian Yatou" asked him how to adapt the novel into a script. "Two children come to humbly seek advice, as seniors should help young people develop." Lou Jian laughed and said that "Royal Gifts of Small Works" can be regarded as a teaching film with new screenwriters.
In order to make the overhead novel "take root", Lou Jian instructed two young screenwriters to set the story in the 18-year period after the "Change of Manna" in the late Tang Dynasty.
Director Lou Jian and screenwriter Qian Xiaobai
Qing Xian Yatou and Qian Xiaobai attach great importance to this creation, and from September to December 2019, they followed the whole group during the filming. Yang Tingdong, the actor of the male second Jingyi in the play, also confirmed in the post after the closing that the screenwriters have been on the set and need to adjust the plot according to the actual situation.
The two screenwriters discuss the script on set
Among them, the highest burning episode 21, the male protagonist uses the chess game left by the donkey to find the place where the "pawn" is located step by step, unlocking the place where the donkey sinks, combined with the previous plot of the horse 'bad in the line' and unable to go to the field, after the mystery is revealed, the audience's emotions also rise and fall.
Then the male protagonist saw the difference between the voice part and the rhyme part from the "oil poem" left by the horse, and thought of using the "anti-cut rhyme method" to decrypt the Chen grievance text left behind, which was tightly linked and intriguing.
In addition to the suspense scene, the two screenwriters from the perspective of young women to write "big heroine" is also very handy, the male and female protagonists in the play join hands to engage in careers, confess to each other not to delay, no tools people forcibly create obstacles the plot setting has been affirmed by many audiences.
In the "sweet pet drama" market where routines such as "dog blood love triangle" are flooded, the simplicity and cleanliness of the main line of "Royal Gifts" can be regarded as a "clear stream".
Xiao Jinyu was even awarded the title of "Male Master Setting Ceiling": the case was just and expected like a god, everything was well considered, there was no twisted emotional line, she treated the female protagonist wholeheartedly, dared to say and dare to do, and "straight ball chasing wife" captured the hearts of many female audiences.
In addition, the plot of female characters supporting each other in the play has been praised, combined with the current network hot line "It is natural for women to protect women", which was once "out of the circle".
In addition to the black and white of the protagonist, the supporting roles are also quite brilliant, and the human body can be described as each pregnant with a ghost fetus.
The rhythm of solving the case is more of an episode and a focus, 36 episodes have almost no traces of "water injection", director Lou Jian revealed, because the platform only has 36 episodes, but also deleted a large number of films that have been filmed.
Filming is not confused, and the old drama bones sit in town
Suspense dramas, night scenes and lighting are the key factors in creating the atmosphere. Although it is a drama that is only broadcast on the network platform, the film side is not ambiguous, and the candlelight and photography have given the audience a lot of surprises.
According to director Lou Jian, the night scenes of "Imperial Gifts" are filmed under the natural candlelight light source. "Wherever there were electric lights in the Tang Dynasty, they were candlelight. Using a candlelight point light source to construct the picture of this play, including that flicker, brings people a different feeling. I want to be as realistic as possible, which is actually a requirement for making movies. Of course, it is also because photography technology has advanced now, and the shooting effect is also very good in low noise conditions. ”
The shooting design is powerful, and the acting skills of the supporting roles are even more powerful. The "going to the countryside to help the poor" style interpretation of several old drama bones has made the presentation effect of this drama directly go up several steps.
The eunuch Qin Luan (Mu Huaihu, voiced by Guo Zhengjian), who holds the power of the Northern Division and holds the military power of the Divine Strategy, claims to have served three generations of Tang lords, and is cautious in front of the emperor.
When Shengshang reprimanded the little eunuch and knocked on the side of Duke Qin, the details of the latter's dark trembling attracted attention:
In front of Xue Rucheng, who was so-called "born of a poor scholar", Duke Qin again pinched the wounds of the other party under the pretext of the power of the Saint, and gave a warning in the open and in the dark, and the desire to seize power was clearly revealed.
When the matter was revealed and arrested, he also delusionally thought that the son of emperor Xian, King Chang, would force the palace to succeed, and he could turn the tables again, threatening that "today's Tang Dynasty is the emperor of flowing water, the iron-beaten North Division", which vividly shows the eunuch's sense of superiority in the dispute between the Southern and Northern Divisions, and an unwilling hum is even more "sealing the gods".
In fact, the supporting roles of this drama have a lot to offer.
Mu Huaihu, played by Qin Gonggong, is a national first-class actor (full teacher level) of the Zongzheng Drama Troupe, graduated from the Acting Department of the Shanghai Theater Academy, and is a member of the Chinese Filmmakers Association, the Chinese Dramatists Association, and the China Television Artists Association.
Mu Huaihu
Xu Zhengting, the old actor of Jingge, who was once suspected of being the black hand behind the scenes, was 73 years old when he filmed in 2019. Xu Lao is a national first-class actor, former vice president of the China Youth Art Theater, graduated from the Drama Performance Department of the Beijing Academy of arts, and has played General Zhang Zhizhong in many TV series such as "The Decisive Battle of China's Destiny", "Founding Leader Mao Zedong", "Yan'an Song" and so on.
Xu Zhengting
The male protagonist's mother, Princess Xiping' actor Shi Lanya, also has a drama background, is a contracted actor of the Beijing People's Art Theater, as early as the age of 19, he became famous for the role of "Tang Xiaofu" in the TV series "Siege of the City", and in 2001, he was also nominated for the Golden Eagle Award for Best Actress with "Glorious Journey" "Monsoon".
Off-screen, she is the wife of Li Youbin, the star of "Bright Sword".
Guo Qiucheng, the actor of "Big Devil" Xue Rucheng, is also a top drama actor, as a national first-class actor of the Film and Drama Center of the China Railway Cultural and Industrial Troupe, in 2013, he won the National Drama Outstanding Repertoire Film Performance and the Best Protagonist of the Third Academy Award for his outstanding performance in the drama "Pell Kinder".
A group of kings with bronze, so that the play in the young starring performance is still childish, to the greatest extent possible does not let the audience "play".
According to the public account @ entertainment, Han Bing, vice president and producer of Fang Linghe Culture, the producer of the play, once introduced that due to the small budget, the crew can only find the most suitable actors within the limited budget. Later, Han Bing, director Lou Jian, as well as chief producer Qian Chongyuan and platform Fang, also used their relationships to find some well-connected friends to guest play some other roles. These characters are paid less, in The words of Han Bing, "so little that I may be embarrassed to say that it is a film remuneration, even if it is a red envelope."
The professional plot is remarkable
Although it is a newcomer work of two screenwriters, the degree of study of some plots has been affirmed by the "net red" forensic doctor, the deputy chief forensic physician, and the author of the "Forensic Qin Ming" series of novels @ forensic Qin Ming.
On May 28, @Forensic Qin Ming also released a video analysis. In his view, some plots are very restorive to the reality of the time, such as the need for approval of the dissection; the family of the servant not only does the work, but also runs the funeral business; the work can only objectively describe the injury, can not do extended analysis.
@ forensic doctor Qin Ming said that the description of the status of the ancient servants in the "Imperial Gift of Small Servants" is very accurate, and the ChuChu in the play will be disliked by the locals, and even considered obscure, which is in line with the reality of the Tang Dynasty.
According to the data, in ancient times, the servants were all held by low-status untouchables, mostly families who were buried with corpses and slaughtered in coffins, and their descendants were forbidden to participate in the imperial examination, so they would become the object of ridicule and ridicule by many people. It was not until the Qing Dynasty that the status of the servants was slightly improved.
@Forensic Qin Ming also pointed out that during the autopsy in the play, the details of the professional knowledge were presented very well.
For example, in one of the cases, Chu Chu detected fractures from the orbital bone and occipital bone of the deceased, and then asked for an autopsy on the body, and after dissecting the brain of the deceased, he found that there was a hematoma inside, thus determining that the deceased was injured by someone hitting the orbital bone and hitting the occipital bone, which was "very professional".
Every time the injuries of the deceased are mentioned in the play, they are combined with illustration demonstrations
Fu hua dao pulls the crotch, and a large number of lines are not lip-syncing
Although there are many highlights, the shortcomings of "Imperial Gifts of Small Servants", which are praised by drama fans to the height of "god-level web drama", cannot be ignored.
First of all, the drama has flaws in terms of costume styling, and there is a strong sense of "low cost" everywhere, and the bullet screen often floats with dissatisfaction.
Secondly, in terms of acting skills, the acting skills of the four young leading actors can only be regarded as barely passing.
When the male and female protagonists were shooting, they were still undergraduate students at the Beijing Film Academy, and their performances were relatively superficial. Most of the time, the male protagonist reads the full line with a frowning expression, while the female protagonist is more rated as a "wooden beauty", with a single expression, a sense of cuteness, and a lack of level.
In fact, the biggest "bug" of this drama is the dubbing of the whole protagonist, which makes people question whether the original sound is "worse acting".
Coupled with the fact that a large number of lines have been modified in the later stage, many lip-syncs on the broadcast screen are not matched, and they are ridiculed by netizens as watching "translation and production".
In this regard, Han Bing, the producer of "Royal Gifts of Small Works", explained: "First, the original story itself is overhead, and later when we added the historical background of the Tang Dynasty to the audience in order to make the audience look more landed, after the filming, we found that the expression of the lines and the plot characters did not match; second, we did do some more thinking on the control of the scale of the case, and finally reached a balanced state. ”
Han Bing believes that this is a variable that a drama will have in the production process, but she is more grateful for the friendly attitude of netizens to this drama now: "Maybe if you change to other dramas, you will be scolded, haha." ”
In addition, as an ancient industry drama with a large number of autopsy plots and technical terms, the rigor of "Imperial Gifts" still needs to be improved.
@ forensic doctor Qin Ming pointed out that the first corpse of Chu Chu in the play has lightning strikes on his body, and the death time in the plot is 15 days, which is inconsistent with reality, because the preservation time of lightning strikes is limited, and many times it can only be saved for 24 hours, and then it will disappear.
Secondly, the practice of Chu Chu in the play to fill out autopsy forms many times and analyze the case is actually a kind of obvious elevation of the identity of the servant, @ forensic doctor Qin Ming pointed out that the ancient work is different from the current forensic doctor, and the main work of the ancient servant is to carry and wash the body, examine the body, and shout out the damage on the body.
As for the analysis and reasoning of the case and the filling in of the autopsy (autopsy single case), the ancient work was not qualified, but was carried out by the official. The Ming and Qing dynasties stipulated that grass-roots state and county officials must personally conduct autopsies, in fact, directing the examination at the scene. Therefore, modern forensic medicine is a combination of servants and officials.
However, as an idol drama whose original work is an alternate novel and is also based on sweet pets, the professionalism does not make too much demand on "Imperial Gifts".
Finally, the packaging is more crotch-pulling. In the current market where the operation determines the opening trend of the series, the early publicity of "Royal Gifts" has obviously dragged its feet, and it was not until the late stage of broadcast that it began to frequently appear on Weibo hot searches.
As a "three-no network drama" with "no traffic, no big IP, and no big investment", the sluggish performance at the beginning of the show was not only affected by the lack of fame of the actors, the title and poster were also very "dissuaded", which are "hard injuries" that cannot be ignored.
As of May 30, the two rounds of finale of "Royal Gifts of Little Servants" have been broadcast, and Douban reviews have stabilized from the highest 8.4 points to 8.3 points, ranking on the "Weekly Chinese Word-of-Mouth Drama List".
Although, whether it is the content or packaging, the drama has a clear gap from the boutique, leaving aside the fan filter, it is a bit exaggerated to say that it is "the light of the web drama". But considering the production cost of the show, the presentation effect is a surprise.
In fact, to a large extent, the success of the drama is thanks to the "peer foil", when the platform uses the starring traffic, the well-known degree of the production company, and the investment amount to rate the film and television drama, holding the rating of "S+" and "S", and finally the plot is suspended, and the acting skills are countless.
<b>In the face of uneven distribution and waste of huge investment in the online drama market, when the audience finds a web drama that serves poor acid but the plot is still quite burning, it naturally has the "reverse" and "care" psychology of wanting to go crazy Amway</b>, in essence, this is also the "heartache" status quo of all the "only IP and traffic theory" in the current film and television market.
It is precisely because the crew is not vaguely serious about small costs that the film can emerge from the large-scale productions of many "S-grade" on the platform and become a "dark horse" in the first half of the year.
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