Food safety, and food and environmental hygiene issues, is the focus of the catering industry, a safe and hygienic store, but also the protection of consumers, but also the store's reputation needs.
After all, no one wants to spend money on unhygienic, unclean meals that pose a threat to their body.
Recently, a video posted by netizens quickly caused heated discussions on the Internet.
The content of the video is a "rolling dough" processing place of Fat Donglai's joint venture catering.
The environment of this restaurant is very poor, and the ingredients are not only piled up haphazardly, but also the ground is full of sewage.
The whole processing site is very messy and dirty, and it does not meet the hygiene standards of food processing at all.
Fat Donglai has always been known for its image of high quality and high service, which undoubtedly violates Fat Donglai's business philosophy.
Subsequently, Fat Donglai immediately responded to this time, and the original thought that it would "overturn" instantly became a "turnover".
What's going on here?
The event passed
On June 26, netizens posted a video on the Internet, which quickly fermented and attracted a lot of attention and repercussions.
The video released shows us the dirty environment of the Xinxiang Fat Donglai Dough Rolling Stall, which is difficult for customers who have been to Fat Donglai to accept.
Everyone has always had a very good impression of Fat Donglai.
This video posted by netizens made everyone have a different view of Fat Donglai's image.
Fat Donglai's attitude towards the problem
In response to the problem of video exposure, Fat Donglai did not choose to avoid it, and they took active action.
After Fat Donglai discovered the content of this video, he also attached great importance to it and made adjustments in time.
Immediately asked all the joint venture business stalls of the catering department of the two stores in Xinxiang to close down their stores, and Fat Donglai set up an investigation team for this matter.
After a detailed investigation, the investigation team confirmed that the health problems reported by the netizen were true and not false information released for the purpose of discrediting.
The processing site does have very serious hygiene problems, as described in the video.
Deal with it severely
Based on the results of the investigation, Fat Donglai took strict measures.
For the Xinxiang dough rolling merchant involved, the company decided to stop its business with immediate effect, and terminated the contract, terminated the cooperation with it, and withdrew the cabinet within a time limit.
For the relevant staff involved, including the supervisor and quality controller of the Xinxiang catering department, the company dismissed them.
In addition to the above-mentioned personnel, other management personnel were dismissed, and year-end benefits were cancelled.
Voluntary compensation
For customers who have purchased "rolling dough" within a specified period of time, Fat Donglai has provided a compensation of 1,000 yuan to each customer, hoping that customers can continue to patronize Fat Donglai.
According to statistics, a total of 8,833 copies of "rolling dough" were sold, and the total compensation reached 8.833 million yuan.
In order to encourage more consumers to join the industry of food safety supervision, Fat Donglai gave the whistleblower a cash reward of 100,000 yuan.
Such a move makes up for the economic losses of consumers, and also shows the general public that Fat Donglai attaches great importance to food safety issues.
Netizen reaction
For Fat Donglai's handling of it, netizens expressed their appreciation and support.
They believe that Fat Donglai has shown a high sense of responsibility and integrity in the face of problems, and truly puts the interests of customers first.
Some netizens shouted: "Fat Donglai really treats 'customers as gods'!" ”
Some people also joked: "This is a textbook-level way to deal with it, and other bosses can learn it!" ”
Some netizens appealed: "Hurry up and let Fat Donglai open a chain store on the land of the motherland!" ”
Although this incident has had some impact on Fat Donglai, the way Fat Donglai handled it is really convincing.
Through timely and effective handling, compensation and other measures, they successfully turned the "rollover" incident into a "flop" opportunity.
This positive attitude has won the trust and support of consumers, and also enhanced the company's brand image, which can be said to kill two birds with one stone.
epilogue
Fat Donglai took prompt, decisive and responsible measures to deal with the problem of poor sanitation in the dough rolling processing site.
Fat Donglai compensated the affected customers, and also rewarded the customers who reported the incident, and dealt with the relevant responsible persons.
Fat Donglai also proposed follow-up rectification and preventive measures to ensure food safety and customer rights.
In this incident, Fat Donglai once again proved his sense of responsibility and integrity to everyone, and always put the interests of consumers first and put consumers first.
In the future development, I believe that Fat Donglai will continue to maintain this corporate quality and provide better services for our consumers.
I have to say that Fat Donglai's series of operations have won the hearts of the people, although he has lost a lot of money.
However, it has been recognized by consumers, and these consumers will definitely continue to patronize Fat Donglai in the future, and many new consumers will be added.