Written by 丨 Chen Tong
Edited 丨
Interpretation of the Entertainment Value Officer:
ID:wenyujiazhiguan
Weibo's "net red" threshold is rising, and only beautiful faces and PS technology are obviously not enough...
Reverse growth of the new "net red"
The first time the value officer reporter "goodbyeed" Xiao Xiao was in 2018.
Colleagues recommended her Weibo, saying that this singer is now more beautiful than many "Internet celebrities", open Weibo, found that it is a "beautiful girl" daily life, but this Xiao Xiao If this Xiao Xiao is really the Xiao Xiao who sang "Love to Be Frank", she was born in 1978, she is 40 years old, right?!
Sure enough, it was Xiao Xiao, who had accompanied the reporter in high school!
In Weibo, the reporter felt that he knew a new girl, she was not only beautiful, but also healthy and independent-minded, which was simply a model for contemporary women.
Let's talk about health first, which is also an important factor for Xiao Xiao to quickly increase powder in Weibo.
In fact, from the photos of Xiao Xiao's young debut, we can see that she was originally a beauty gene, and Xiao Xiao, who quit the show business circle, shared her adherence to fitness and nutrition recipes on Weibo, so that many girls who love beauty have found their new coordinates.
The first is the nutritional combination of the diet, and looking at her recipes is a pleasure in itself. Xiao Xiao fulfilled the old saying "what you eat, is what you eat", she ate so beautifully, naturally gave birth to "fairy qi".
Because of her good figure, many netizens think that she is a 20-year-old little girl, and Xiao Xiao's living habit of maintaining a young state is fitness. She will share her fitness methods, such as how to practice hips, how to make the waist line more beautiful, etc., and will also use her own experience to reply to questions from netizens.
Xiao Xiao used her daily life to tell netizens that the effect of "temperance" and "self-discipline" is beyond our imagination. This kind of sharing is actually a little experimental, like a "reality show" on Weibo, except that there is no director and script, but Xiao Xiao will infect many fans with the bits and pieces of her own living habits.
Many xiao xiao fans will change their diet structure and even lifestyle because of her. But in the view of the value officer reporter, it is not a good thing to develop in a healthy direction.
(The picture shows fans imitating Xiao Xiao's meal)
A positive attitude towards life is more contagious
If Xiao Xiao is described as a book, then her fitness and eating habits are a beautiful cover, attracting netizens on Weibo who are eager to know her and understand her; and her really attractive and increased fan stickiness content is actually her own attitude to life, which can also be said to be her three views.
Xiao Xiao will play the game of Let's chat with her fans once every once, that is, the fans ask questions, and she answers. The reporter studied several issues and found that the questions of netizens are really various, but the problems are mostly focused on women's concerns: emotions, beauty, and health care. The reporter initially thought that Xiao Xiao, like many female celebrities, was also keen on beauty and maintenance, spreading the traditional concept of marriage and love, but after reading a few issues, she understood why she could quickly "turn red" on Weibo, and it turned out that she was not a soulless "plastic flower".
For many topics such as self-discipline, feelings, and health, it is clear that Xiao Xiao has independent thinking, rather than following the crowd. As long as he becomes a public figure, he will be questioned and criticized, and Xiao Xiao is no exception. Some netizens questioned her plastic surgery under her Weibo, for which Xiao Xiao chose to face the response and did not give the network keyboard man the opportunity to "bully" himself.
Xiao Xiao, 40 years old, has obviously reached the age when the elders urge marriage, but her attitude towards marriage and love is not conformist, and the wonderful single life is a certain reference significance for women who choose to be single at the moment. Under the expression of the attitude of marriage and love, there are always 500-700 likes, which shows that Xiao Xiao's charm comes more from her thoughts.
Many people do not understand that Xiao Xiao sang half red and purple before, and as a result, she quit the entertainment circle at a young age, and since then she has not appeared in any variety shows and reality shows, why did she suddenly gain 770,000 fans in Weibo?
The value officer reporter looked at the microblogs of female celebrities and well-known Internet celebrities and found that most of the new mechanisms that rely on the fans of celebrities are actually outside of Weibo, relying on their works and programs, and then flowing back to Weibo. Most of the Internet celebrities use Weibo content as a product, output aesthetics, fashion views, and carry out self-brand marketing. Xiao Xiao belongs to the latter, although her photos are also visually enjoyable, but the values she outputs are more cohesive, so that young women who live in the pressure of "997" and reality can get spiritual guidance.
The threshold for "turning red" on Weibo has become higher?
Xiao Xiao's previous stage name was Xiao Xiyu, the original name is Xiao Xiao, born in 1978, she once debuted in the Hong Kong music scene, once known as "Faye Wong's successor", this title may be related to her and Faye Wong was born in Beijing. In 2002, Xiao Xiao went to Taiwan to continue to develop the music scene, and released 2 albums "Beautiful Angel" and "I'm Xiao Xiao". In January 2009, it was announced that Xiao Xiyu would change his name and return to Hong Kong to start again.
What impressed the reporter the most was the song "Love To Be Frank". Now it seems that the reason why this song can be interpreted so vividly by her is like the actor who plays the role, which is directly related to her personality.
Xiao Xiao's debut coincided with the golden age of the music scene, when the market was almost occupied by Jolin Tsai, Xiao Yaxuan, Sun Yanzi, Liang Jingru, Wang Xinling, Zhang Shaohan, Rainie Yang and others, so it was difficult for young female singers who debuted to get out of the position. Coupled with Xiao Xiao's mediocre singing skills, limited creative ability, and no dance skills (singing and jumping type is more points), although the appearance is not bad, but it does not have commercial value after all, and the process of her hard work in the song world is not smooth, she has experienced continuous contract disputes, was hidden by the agency, changed her name, etc., released several albums, guest starred in several TV series, and the singer's career ended hastily.
It is hard to imagine that Xiao Xiao will get traffic on the Internet by her own way of life, and the threshold of Weibo is actually constantly rising with the emergence of new people. The value officer reporter observed that Xiao Xiao's successful "turning red" did not have any planning, and there was no team behind the marketing, in fact, she used her own actions to tell everyone that in this world, being the second place of others will never be remembered, and to be the first in her own world can be seen by everyone.
In Weibo, the generations of Internet celebrities alternate between the old and the new, in this process of Metabolism, netizen fans are also upgrading, transforming, and obtaining traffic obviously cannot rely solely on PS excessive Internet celebrity photos, but also have the views and concepts that can affect others. Xiao Xiao's appearance adds a lot to her, but her rich and diverse spiritual world and personality charm are more in line with the preferences of today's young people. And women who have both faces and breasts, and wisdom, are more likely to want to be close.
Of course, many "past" female celebrities want to start the second spring of their careers through the Weibo position, but sadly, most of them have embarked on the road of "micro-business", overdrawing the remaining popularity to sell health care products, diet pills, masks... As a result of such a limited consumption of goodwill, the final situation can be imagined.
In a group of surveys from Airy, it was found that Weibo users' needs for the spiritual level began to increase, and curiosity, aesthetics, creativity, and three views formed a pyramid top deconstruction, which just matched the core content of Xiao Xiao's Weibo.
(Data from: Iri)
epilogue:
Weibo has achieved many grassroots Internet celebrities overnight "pop" success cases, some of these Internet celebrities through Taobao for commercial realization, some to contact celebrity boyfriends and even into the marriage hall, it can be said that the early Weibo is no less than the role of "Aladdin's lamp", it opened up a channel to Vanity Fair. But from Xiao Xiao's case, we can reflect a phenomenon that the threshold for success of Weibo has been significantly raised, and if you want to copy the model of "net red", you must not only have a good-looking skin bag, but also an interesting soul begins to become more important.
【Original Statement】
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