#头条创作挑战赛#
As the times change, so does our economy and living environment. In recent years, many people have felt that money is becoming more and more difficult to earn. Many people have caught up with the tide of "layoffs" and started their own businesses, but they find that when you step into this industry, you find that it is actually very difficult, and every step is like walking on thin ice. Especially now, some middle-aged family "pillars" also say that they feel unprecedented pressure.
With 2024 just halfway past now, what new trends are likely to have a significant impact on our lives in the upcoming second half of the year? And how do we prepare? Today, I will talk to you, and some friends who know the inside remind me: no surprise, there may be "4 major trends" in the second half of 2024, so prepare early.
1. The "new normal" of the job market
When many people choose employment, most of them find a common problem, that is, the job market is now undergoing an unprecedented change. In the past, every graduation season, major enterprises would take the initiative to throw olive branches to attract young and energetic employees. But today, this has changed significantly. Many companies have begun to scale back their hiring, and even laid off employees. Even if some companies are still recruiting, the threshold is also rising, and graduates from prestigious schools have become "sweet and sweet" in their eyes. It has even become the minimum threshold for some companies to join.
For graduates of ordinary schools, or vocational high school graduates, many people are blocked from the door by diplomas alone. There are even many college graduates who have graduated from ordinary schools, because they can't find a suitable job for a long time, and continue to "gnaw at the old" at home, and need financial support from their parents. However, some young people who can bear hardships and stand hard work will also adapt to the society in time, reduce their employment requirements, and choose the types of jobs that are easier to get started in the market, such as store waiters, takeaway industry, moving industry, cleaning industry, security industry, etc.
Second, the phenomenon of "lying flat" among young people
As society continues to evolve, so does the pressure on young people. They not only have to face fierce competition for employment, but also have to bear pressure from society, family and other aspects. In this case, many young people began to choose to "lie flat", give up excessive pursuits and expectations, and return to a dull life.
The emergence of this phenomenon is both inevitable and reasonable. In a competitive society, young people often need to put in more effort and cost to achieve their dreams. But when they find themselves looking for something that is a huge gap from real life, a sense of powerlessness and frustration develops. At this point, "lying flat" becomes a way of self-redemption, allowing them to temporarily get rid of this pressure and bondage.
But on the other hand, "lying flat" is not actually a negative attitude, but a rational choice. Some young people will take advantage of this opportunity to "lie flat" to re-examine their lives and values, and re-find the meaning and value of life.
3. The "competition" between physical stores and e-commerce
Under the impact of e-commerce platforms, the survival situation of physical stores is becoming more and more severe. Especially in recent years, short video live streaming has had a great impact on physical stores. In the past, people could only go to physical stores for shopping, but now with the rise and development of e-commerce platforms, people can buy what they need without leaving home. This convenience and affordability have led more and more people to choose to shop online.
However, despite the rapid development of online platforms, it does not mean that physical stores have no room to survive. On the contrary, brick-and-mortar stores still have advantages that e-commerce cannot replace in some aspects. However, compared with the previous business model, managers must make timely adjustments in order to develop in the long run.
For example, brick-and-mortar stores can provide a more authentic shopping experience and service experience; More flexibility to adjust business strategies and product portfolios; It can better build trust and interaction with consumers, etc. Combine new e-commerce platforms, and make good use of the integration between physical stores, so as to better continue to develop.
Fourth, the "price reduction tide" of the automobile market
With the continuous development of the automobile market and the intensification of competition, many car companies have begun to adopt price reduction promotions to attract consumers. Even when you inquire in the early stage, you will be particularly warmly welcomed by the business; This phenomenon has been particularly evident in recent years. The service is getting better and better, the promotions are getting bigger and bigger, and the car price is now more affordable than before.
However, this phenomenon of price reduction promotions is not only due to competition among car companies. With the rise and development of new energy vehicles and the popularization and promotion of new travel modes such as shared travel, the traditional fuel vehicle market is gradually shrinking. In order to seize market share and remain competitive, automakers have had to adopt more aggressive sales strategies to attract consumers.
The price is affordable, which is indeed a rare good news for us consumers. But on the other hand, the price discount does not mean a reduction in quality. Therefore, when buying your favorite model, you must understand the risks and problems hidden behind the price reduction promotion in the automobile market in advance. For example, product quality, after-sales service, etc., can be guaranteed? Therefore, consumers need to make more prudent and rational decisions when purchasing automotive products.