On June 25, Li Auto released the list of weekly sales of new brands in the Chinese market (June 17-June 23). Judging from the data, Li Auto's weekly sales of 11,700 units ranked first, and this ranking has been maintained for 9 weeks.
The weekly sales of Wenjie also exceeded 10,000 units, reaching 10,700 units, ranking second last week. NIO ranked third with sales of 4,700 units. Judging from the top three, the sales of the first and second places are very different, but the gap between the second and third places is a bit large.
Next is ZEEKR ranked fourth, with weekly sales of 4,500 units, Leap 04,200 units, Deep Blue 03,700 units, Xiaomi 03,300 units, Xiaopeng 02,500 units, Denza 02,500 units, and Zhiji 01,700 units.
Judging from the sales volume in recent weeks, the ideal has indeed turned into a muffled fortune and continues to lead the new domestic forces. 35,000 units were delivered in May, and according to the weekly sales performance in June, it is not much of a problem to harvest more than 30,000 units in June. As for the failed ideal MEGA, the small volume did not have much impact on the overall sales trend of the ideal, after all, the ideal main focus is still extended range.
Previously, Li Li set a target of 800,000 units in 2024, but due to orders falling short of expectations, Li Li lowered this target to 480,000 units. In the first five months of 2024, Ideal delivered 141,700 vehicles, which means that in the next few months, Ideal will achieve its target of 338,300 vehicles, with an average monthly sales volume of 48,300 vehicles. It seems that in the second half of the year, the ideal has no way to relax, and we have to continue to work hard.
Judging from the weekly sales trend, the question world is also going all the way up, and it seems that the high-speed crash incident has not affected the sales of the question world much. In terms of sales, the M5 reached 1,886 units, the M7 reached 4,651 units, and the M9 reached 4,129 units. Solid runner-up.
In addition, orders for the new model Wenjie M7 Ultra have also achieved good results, with more than 30,000 units in 20 days on the market, attracting a lot of attention. Star Liu Yijun and gymnastics Olympic champion Yang Wei also chose Wenjie M7 Ultra as their travel car, which shows that Wenjie still understands marketing.
The sales gap between NIO and ZEEKR is not large, almost flat. NIO delivered 20,500 new vehicles in May, up 233.8% year-on-year. In the current situation of rapid growth of plug-in hybrids and slowing down the growth rate of pure electric vehicles, it is not easy for NIO to make such achievements.
On June 13, NIO announced that the fourth-generation battery swap station is equipped with advanced lidar and high-computing power chips, which improves the efficiency of battery swapping. At present, 7 car companies, including Changan, Geely, JAC, Chery, Lotus, GAC Group, and FAW Group, have reached battery swap cooperation with NIO. In the long run, NIO is not walking on one leg, and the battery swap alliance is still in its infancy, and when it matures and stabilizes, it may drive further sales growth.
ZEEKR sold 4,500 units weekly, which should be the best result in recent times. Among the many cars on sale, ZEEKR 001 belongs to the state of taking the lead, with 13,400 units delivered in May and 11,200 units delivered by ZEEKR 001 in a single vehicle, which is the most eye-catching one of all models.
The ZEEKR 009 and ZEEKR X belong to the state of soy sauce, with sales of 450 and 378 units respectively in May. It is understandable that the high price of ZEEKR 009 has hindered sales, but for example, the sales of ZEEKR X in November last year were still 4,714 units, and sales began in December last year, and the monthly sales of this year are less than 1,000 units, so it is really surprising that sales are so cold.
The rise of Leap has completely broken the era of "Wei Xiaoli" and separated Xiaopeng from the top five. The Leap C10 and Leap C16 no longer pursue performance, and even cancel the double wishbone suspension and dual motor layout, and push them to the home market at a lower price.
Leap C16 will be launched on June 28, founder and chairman Zhu Jiangming said, Leap C16 top model price "1 start", it can be seen that in terms of price, Leap C16 will bring a lot of surprises to the market, and it can also bring some improvement in sales.
Deep blue surpasses Xiaomi and Xiaopeng, and it seems that the range extension is indeed more popular! The cumulative sales of Deep Blue Automobile in the first five months were 67,200 units. However, in order to complete the sales target of 280,000 units this year, Deep Blue still needs to achieve sales of 212,800 units in the remaining time, which is still a big challenge for the current Deep Blue.
Xiaomi's weekly sales were 3,300 units, 00,800 units more than last week. It has been rumored that the lack of production capacity has led to the continuous decline in sales of Xiaomi cars, and it seems that this time it is a bit of a rumor to break the rumors.
Recently, Xiaomi is developing a new pure electric SUV, and the spy photos of the new car codenamed MX11 have been exposed. The speed of the launch of this new car is really fast, look at this slender posture, and Ferrari SUV has a fight, careful friends found out, this SUV is also equipped with the same lidar as SU7. 51 Jun estimates that the price will be slightly higher than that of SU7, how much do you think it will sell?
Xpeng and Denza both sold 2,500 units per week. Xiaopeng has always played the role of a science and engineering man in the new force, technology-oriented, but in terms of sales, it has gradually opened a gap with Ideal and Weilai. Under the involution, Xpeng has also continued to launch price reduction activities, G9 launched a reduction of 20,000 yuan in April, and 43,000 car purchase rights and interests in May. It's hard to imagine how old G9 owners feel now.
The performance of Denza's new forces in China is still relatively stable. In the first five months, the sales volume of the Denza D9 was 40,900 units, winning the sales championship in the MPV market. This result proves that the MPV market is not an option for Toyota Sena and Buick GL8, and the Denza D9 is also worth it. However, at present, the entire MPV market is in a downward trend, and the Denza D9 also fell by 3.3% year-on-year, hoping that Denza can stabilize, maintain its advantages and consolidate its core competitiveness.
Zhiji's weekly sales volume is 1,700 units, and it has been on the list consecutively. After Jihu was kicked out of the list, he disappeared. There is also Nezha, which has not been on the list for a long time, but in terms of automobile exports, Nezha sold 16,400 units in the first five months, ranking fifth in the export volume of new energy vehicles of car companies and first in the export volume of new power car companies. Is Nezha going to focus on overseas gold panning?
The above is the weekly sales list of the new domestic forces, from the list results, we can see that the gap between the first and second echelons is still large, the market recognition of range extender models is higher than that of pure electricity, and Weilai has won good results by virtue of the advantage of battery swapping.
In the new energy vehicle market, the test left to the new forces has become more severe, if the sales and brand are not recognized by the market, the possibility of being marginalized is not ruled out. Entering the sprint stage in the second half of 2024, which new force do you think will take the lead in annual sales?
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Legal adviser
Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer