Friends of the live broadcast of the video account, gather urgently! Starting in June, the rules of live streaming will usher in a wave of key adjustments, please watch quickly to ensure that your live broadcast road is unimpeded!
Content collection window: from June 7th to 13th, hurry up to familiarize yourself with the new rules, and it is expected to take effect immediately after the 13th!
The following situations will be severely targeted by the platform:
Crack down on negative live streaming
- Hang up and don't interact? Live streaming becomes "muted"? NO WAY！ The official strictly prohibits live broadcast hang-up, and silence is the golden mode.
- The live broadcast room has become a personal show? Dancing and chatting too much? Be warned! Remember, product explanation is king!
Reject non-authentic live streams
- Recording and pretending to be live? AI anchors on the battlefield? Green screen effects abuse? All of these are OUT! The video number emphasizes the real, please think twice about the virtual gameplay!
Say goodbye to routine live broadcasts
- Tricks like "buy diamonds at the price of cabbage" are coming to an end! The official strongly supports honest management, and the false propaganda is stopped quickly, so that the quality speaks!
Cover & Title is strictly controlled
- The cover and title should be refreshing, and no illegal or low-quality content is allowed! Don't be a headliner, the content must match the propaganda.
Improved audio and image quality
- Outdoor live broadcast, please note that the sound of wind and rain cannot overshadow the sound of the commentary. Clear and smooth, the audience experience is paramount!
Consequences of non-compliance
- The punishment is not a joke, it can be a warning for rectification, and a direct ban on the permission to bring goods. Remember, live streaming compliance, safety first!
Call to action
All personnel engaged in the operation of live broadcasts, short videos and self-media platforms are reminded to pay close attention to official notices and policy changes to ensure that they comply with the regulations during the content creation process to avoid unnecessary losses.
Hurry up and self-check and self-correct, so that our live broadcast business can reach a higher level under the new rules!