As a brand activity of Hanshen Shopping Plaza, the Lane to Life Festival has entered its third year since its inception in 2022 in line with the original intention of providing consumers with a younger and more diversified commercial living space, creating a more trendy shopping and consumption experience, and leading a newer and trendy consumer lifestyle.
The third season of the Lane to Life Festival is about to land with the upgrade of Hanshen Xiaohua R God IP, this year's Lane to Life Festival, we take "Infinite Creation and Enjoyment of Roses and Curious Encounters" as the theme, Hanshen's own IP Xiaohua R God is the protagonist of exploration, creativity and cross-border linkage of urban spaces such as Space, AST, and Locomotive Park, and we sincerely invite radio anchors COCO Orange, Wheat Field Band, Starlight Band and other multi-type musicians in the city to communicate with all the beautiful lives of the Alley, and open unlimited creation. Give the new era of consumption a new scene of new marketing exploration, a new experience of fashion consumption, and the desire of consumer life. The giant Hanshen's own IP Xiaohua R God flashed in the Hanshen Middle Hall, and the Hanshen IP Xiaohua × had space Xiaofang IP's first joint limited-time outreach, and Xiaohua R God and friends gathered at the entrance of Hanshen Food BAR Wine Lane to start an adventure journey.
6/22 "Art Jumping Sea Trend Art Tipsy Party" pillows in the song of "Wheat Field", dances with the ring in the balance of strength and softness of "Ancient Style: Ring Dance", and in the smart transformation of light and shadow in "Halo Dance", Youya Space joins hands with AST Lao Bai and Xiao Guo to start a graceful artistic journey with Hanshen Xiaohua as the source, and everyone in the alley is a great artist. 6/23 "Locomotive Retro Party" linked with Xi'an Locomotive Park, bringing BMW, Chunfeng, and New Continent Honda's cool locomotives to Hanshen, dopamine in the "starlight" shining rhythm, more hot dance troupe, magic shows, and the life of the alley is about to ferment in the sudden roar of the locomotive...... 6.21-6.25 "Alley to the Wilderness, Outdoor Appearance Film Season" City Wilderness, Starlight Music LIVE Scene, Alley of the Heart, Adventures Happen.
The mid-year celebration super surprise easter eggs are opened simultaneously: consumption of 5 times points, Hanshen members 999 points to participate in the online lottery of Moutai, full draw (consumption of 399 yuan that is a gold bar), full delivery (designated counter, 499 yuan to get 100 yuan coupon), Dianping (((1) 69 seconds is a movie ticket. (2) 6.9 group 10 snack coupons), Pocket Life APP (69 group 100 retail catering general coupons), super benefits bless Mei curiosity, let the alley go to full horsepower!