Recently, the entry "Jia Ling has become the brand ambassador of Lulu lemon" has been on the hot search, Jia Ling likes to mention 2 endorsements a month, is Jia Ling creating a legend?
Since the successful release of "Hot and Hot", Jia Ling has not only become the cover character of Bazaar, but also received a soft endorsement from a big name since May.
Jia Ling started her life
In May, he became the spokesperson of the Mengniu brand, and in early June, he received the endorsement of Prada luxury, and now Jia Ling has become the spokesperson of another luxury brand, Lulu lemon, before June.
I have to say that Jia Ling, who has lost weight, is simply a hanger in her life, and she will become the biggest winner among female stars in domestic entertainment.
In addition, what makes people wonder is that when Jia Ling was chubby before, she was one of the best in China in terms of popularity and box office, why didn't there be a brand to endorse Jia Ling before?
Many netizens questioned: "Is it possible that only thin people can be favored by brands now?" Who the hell is creating body anxiety! ”
However, it is indeed a fact that Jia Ling, who has lost weight, has changed from a funny artist to a female director who walks the high-end line, as early as the Spring Festival, when Jia Ling ran a roadshow and wore Lulu every day, some netizens guessed that Lulu would find Jia Ling as a spokesperson sooner or later.
Fryer in the comment area
Regarding Jia Ling's becoming Lulu brand ambassador, as her fan, she is naturally happy for Jia Ling from the bottom of her heart, after all, who doesn't want their idols to get better and better.
"选贾玲当Lulu lemon代言人简直太正确了。 ”
"I didn't dare to try this brand before, but after Jia Ling's endorsement, I immediately went to buy a set of lulu to wear."
In addition to Jia Ling's own fans, passers-by also left different opinions in the comment area:
"After seeing Jia Ling's endorsement, I won't buy it again in the future."
"I don't want to carry my Lulu bag for a while."
There are even netizens who came out to boycott Jia Ling:
"These brands are so visionless, now they are looking for Jia Ling for any luxury, when will they not be able to see him on the screen."
How hot Lulu really is
Perhaps most netizens still don't know what the brand Lulu lemon is, Lulu is an Italian clothing brand specializing in yoga, running and other sports scenes.
It is deeply loved by fitness enthusiasts across the country, and it is also known as the "Hermes" of yoga clothing, which shows how popular it is.
Since it is the "Hermes" of the yoga world, the price must not be accessible to ordinary people.
It sells for more than 400 yuan for a casual sports bra, 1,000 yuan for an ordinary sports jacket, and even a pair of socks is worth 380 yuan.
It can only be said that Lulu may just be a sports brand belonging to the upper class, but the phrase "there are still many rich people in the world" is really good.
Lulu sometimes releases new products that you can't necessarily grab by fighting for speed, and the popularity of this brand is far more than that.
Female star Zhao Lusi is a loyal lover of lulu, basically inseparable from it all year round, in addition to Zhao Zhaoyi and He Lantuo will wear lulu when they are sports concave shapes, and even now celebrities love lulu more than LV.
It's just that compared to the fashion level of these female stars when they wear lulu, Jia Ling is still slightly inferior to a certain extent.
For Zhao Lusi, the lulu top she wears is more like an all-purpose dressing artifact, no matter what state she is in, she can wear it with a girlish feeling.
Secondly, the waist design of this brand is more eye-catching, because it is not an ordinary thinness, but whether it is Jia Ling who has lost weight or Jia Ling who is in sports, it seems that it does not show the elegance, relaxation and fashion sense of this brand.
Some netizens said: "How does this jacket reveal a rustic atmosphere when worn on Jia Ling, I have never seen anyone who can wear this brand out of the feeling of an upstart." ”
Although netizens have different opinions, a piece of clothing worn by anyone can reflect its value, and Jia Ling is not inferior at all.
Jia Ling and Michelle Yeoh are both spokespersons, who is better in the end
In the official announcement video of the official brand ambassador, Jia Ling wore a haze blue short-sleeved shirt with a pair of black shorts, and directly incarnated as an athlete.
In the video, whether it is a clip of fitness or a clip of an interview, Jia Ling presents a different state to everyone, compared with her previous chubby, it adds some atmosphere and strangeness.
And in the video, there is a confident and cheerful power everywhere, and her natural health and beauty are quite in line with the brand.
In addition to officially announcing Jia Ling as the brand ambassador, Lulu recently officially announced Oscar-winning actress Michelle Yeoh as the spokesperson at the beginning of the year.
I have to say that this brand will find a spokesperson, after all, Jia Ling and Michelle Yeoh are both relatively outstanding quality filmmakers.
But compared with Jia Ling's promotional video endorsing Lulu, Michelle Yeoh's advertising film seems to have a more blockbuster sense of déjà vu.
In the advertisement, Michelle Yeoh wore a white jacket with an emerald green slacks, and casually combed her hair into a ponytail to interpret the comfort of the outfit.
What's more creative is that Michelle Yeoh combines modern fashion brands and Wing Chun in the advertisement, and when I see this advertisement, I feel more like watching a documentary, which makes people can't help but feel that Michelle Yeoh deserves to be an international superstar.
However, some netizens believe that combining a yoga brand with boxing is a bit for marketing for the sake of marketing, which also caused a lot of controversy at the time.
Since Michelle Yeoh took over the endorsement at the beginning of the year, Lulu's sales have been in a plummeting trend in China.
Can Jia Ling save Lulu's plummeting stock price
Last week, Lulu's sales fell to a record high, and many netizens asked: Lulu officially announced Jia Ling at this time, does it want to rub off on Jia Ling's popularity in China.
However, after seeing Jia Ling become the spokesperson of Lulu, there were many boycotts in the comment area, which also made fans worry about whether Jia Ling could really save Lulu's sales and stock price in China?
After all, the brand Lulu lemon has just collapsed, and just a few days ago, Ms. Hu from Yunnan bought a pair of lulu fluorescent yoga pants online, but she didn't expect that a pair of pants she bought for 800 yuan found a blood stain on the crotch.
What's more, this bloodstain seems to be the menstrual blood of the upper customer's bodily fluids, which can make Ms. Hu "disgusting".
Even if she bought 2 hands of goods, it was still a pair of pants with menstrual blood, and Ms. Hu, who couldn't bear it, immediately went to customer service to ask for a return.
I thought that Lulu, as a big brand, should be very smooth when dealing with after-sales problems, but I didn't expect Ms. Hu to really encounter "layers of obstacles".
Lulu's customer service not only suspected that Ms. Hu was deliberately finding fault with the return of the fake, but also had a very bad attitude, and then the customer service finally returned the goods for a refund, and even asked Ms. Hu to choose "personal reasons" when returning the goods in order to get a refund.
Regarding Lulu's various behaviors of lowering their brand grade, many netizens have said that they will not buy this brand again in the future.
And now Lulu suddenly moved out of Jia Ling to save the scene, I don't know if Lulu will turn over this time, or will create a miracle again.
epilogue
After reading a series of operations of the Lulu brand, I can fully understand why so many netizens do not accept Jia Ling's endorsement of this brand.
However, I believe that Jia Ling, who can turn the tables against the wind in her life, will definitely be able to take a different path in the new endorsement.
Reference: This article was originally published in the report "Hey! I am your new sports buddy Jia Ling" released by Jia Ling and Lulu Lemon on June 20, 2024.
This article was originally published in Jia Ling's report "Lens and Color, Story and Contour, Shaping the Extraordinary with @Prada Prada" released on June 20, 2024
On June 6, 2024, Jinyun released a video of "Woman's newly purchased discounted pants, and there are multiple menstrual blood in the crotch";
In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
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