The nineties of the last century was a special era.
At that time, the reform and opening up had just begun, the class had not yet been solidified, there were not so many rich people, and they were not so arrogant, everyone's blood was still hot, and the whole society was high-spirited, and they all believed that as long as they were willing to struggle and endure hardships, they would definitely be able to get ahead, be a superior person, and achieve the great consummation of life.
Because everyone is eager to succeed and desire to be rich, so the MLM organizations that are most good at weaving the "dream of wealth" have also sprung up all over the country, and the clever MLM leaders are packaged as life mentors, teaching everyone to make a fortune endlessly, MLM products are blown into the existence of more expensive than gold, a massager can cure paralysis, a certain cosmetics can become a fairy in seconds, rejuvenation, a health care product can cure hepatitis B, diabetes, AIDS, cancer, it is TM poor immortality......
It was a time of madness and impatience, everyone was hungry for success, and it was a time when people would do anything to get ahead, even in competitive sports.
The sensational track and field Ma Jiajun also came into being in that era.
Ma Jiajun was once a god-like existence in the minds of the Chinese people, and their achievements in the international track and field arena were sensational, shocking the world and fully igniting the national pride of the Chinese. Wang Junxia, Qu Yunxia, Ma Liyan and other long-distance runners have also been sought after by Chinese as heroes.
Soon, however, Ma Jiajun fell from the altar with lightning speed and became notorious overnight, and the Chinese are still ashamed to mention it. The process from glory to decline is very similar to the trajectory of MLM dens from expansion to destruction.
Whether it is Ma Jiajun or various MLM organizations, what they have in common tells us a truth: success based on lies cannot stand the test of time.
01
The founder of Ma Jiajun is called Ma Junren.
Ma Jiajun is the women's middle-distance running sports team of the Liaoning Provincial Track and Field Team, and the team members include Wang Junxia, Qu Yunxia, Ma Liyan, Liu Dong, Zhang Linli and other team members.
Ma Junren was born in 1944 in Liaoyang, Liaoning Province. This gentleman has thin eyes and a long face, and he seems to be upright, but he is actually good at calculation.
Ma Junren grew up in a poor family, with a total of 8 children in the family, Ma Junren is the youngest, and the family has many children, resulting in huge pressure in life.
When he was 14 years old, his father was sick in bed, and Ma Junren, as the boy in the family, had to support this day, so he had to go out early to find a job.
His place of work was at the horse farm, and his job was to train and drive horses, and he was very good at it, as if he had been born to do it.
Later, the family conditions improved, and Ma Junren went to school again. In 1970, Ma Junren entered the physical education short-term class of Anshan "May Seven" Normal School, and worked as a physical education teacher in Anshan Middle School after graduation.
Since 1982, Ma Junren has served as the marathon coach of the Liaoning Provincial Track and Field Team, and since then he has stepped into the fast lane of a false and brilliant life.
In the 90s of the last century, the situation of Chinese track and field was similar to that of today's Chinese football, and there was a long-term saying in the international sports world that "yellow people are not suitable for track and field".
However, the "Ma Jiajun" with Ma Junren as the coach was born, breaking the embarrassment of "no championship" in the history of Chinese sports track and field in one fell swoop.
Ma Junren trained his team members in an extremely strict manner, treating them like animals. He learned from the experience of training horses as a child, as long as the team members ran a little slower, or a little unable to keep up with the rhythm, Ma Junren would whip the team members in the car, and the athletes were forced to run fast.
The effect of such a brutal training method is remarkable. At the 9th Asian Championships in 1991, Ma Jiajun began to emerge.
At that time, Qu Yunxia, the leader of Ma Jiajun, won the women's 800m and 1500m gold medals. In 1992, Qu Yunxia won the bronze medal in the 1500m at the Barcelona Olympics and broke the Asian record.
In 1993, at the 7th National Games, Ma Junren led his disciples to win 12 gold medals in one go, causing a sensation across the country.
Among them, Wang Junxia, known as the "Oriental Divine Deer", improved the original world record of the women's 10,000 meters by more than 41 seconds in one fell swoop, which has been unmatched so far.
But this series of dazzling results is just a warm-up, and the exaggerated things are still to come.
At the World Athletics Championships in Stuttgart in the same year, Ma Jiajun's core figures Wang Junxia, Qu Yunxia and Liu Dong won the 10,000 meters, 3,000 meters and 1,500 meters respectively, monopolizing the women's middle and long distance running.
In the women's 3000m event, the Chinese team won gold, silver and bronze medals. In the medal table, the Chinese delegation is second only to the United States, which has won 13 gold medals, and has become a track and field power.
In October of the same year, at the World Marathon in Spain, Ma Jiajun went one step further and won the top 4 women's marathons in one fell swoop.
Throughout 1993, Ma Jiajun broke the national record, Asian record and world record 66 times, and Ma Junren and his disciples became the top class of the year in one fell swoop.
Ma Jiajun's achievements not only shocked the Chinese people, but also shocked the world sports world. The Associated Press said: "This is a shocking miracle in the history of athletics! AFP said: "As the emergence of a new dynasty, Ma Jiajun shocked the whole world!" ”
02
Ma Jiajun's series of highlights in the international track and field arena triggered a carnival among the Chinese people, and their results made the Chinese completely raise their eyebrows.
When Ma Junren led his disciples back with a full load, countless reporters and spectators went to the airport to pick up the plane, and countless people welcomed Ma Jiajun back to his hometown with the treatment of welcoming national heroes.
The National Sports Commission and the Liaoning Provincial Party Committee launched a call to learn from Ma Jiajun, and "Ma Jiajun" gradually went beyond the scope of sports and became a spirit of the times and a symbol with political implications.
Among them, the biggest gain is Ma Junren, whose personal popularity has reached its peak and has become a household name. In August 1993, Ma Junren was received by the country's top leader.
Later, Ma Junren was appointed deputy director of the Liaoning Provincial Sports Commission, with the deputy department level. And won the title of "Liaoning Province Special Model Worker".
This is not over, all kinds of media are touting and praising Ma Junren at full speed, and the language is so numb. In 1993 and 1994, Ma Junren led his disciples on the stage of the Spring Festival Gala for two consecutive years, and the host Ni Ping touted Ma Jiajun's ability.
In the 1994 Spring Festival Gala sketch "Playing Poker", sketch actor Huang Hong said such a line with emotion:
"What do foreigners say when they win the championship, but the Chinese dope when they win the championship?" Tell them that it was not Ma Jiajun who gave doping, but Ma Jiajun who gave 1.2 billion Chinese and even the Chinese people around the world a stimulant. ”
After saying this, the audience was thunderous, and the director very sensibly switched the camera to Ma Junren sitting in the audience.
At that time, Ma Junren's expression was solemn, his brows were tightly locked, and he seemed to be preoccupied. Later, after the truth was revealed, everyone suddenly realized that Huang Hong's praise line was a naked slap in the face of Ma Junren.
Later, things became more and more absurd in a direction similar to pyramid schemes.
It has always been rumored that Ma Jiajun's athletes rely on drinking soft-shelled turtle (turtle) blood, eating ginseng, venison, and sea cucumber to have inexhaustible physical strength, and find the law of long-distance running in sika deer and ostriches.
As a result, health care product companies that saw business opportunities flocked to find Ma Junren, and Ma Junren simply started advertising health care products.
Ma Jiajun's endorsement of the Shengda brand Chinese soft-shelled turtle essence swept the country in the nineties of the last century, and its popularity can be comparable to that of the later brain platinum.
The Chinese soft-shelled turtle essence is known as the raw material extracted from wild soft-shelled turtles, which is more nourishing than the wild soft-shelled turtle, and the team members won the championship by drinking the Chinese soft-shelled turtle essence.
Under the bombardment of TV station advertisements, many people who do not know the truth have fallen, expecting this turtle essence to help ordinary people obtain the innate divine power of Wang Junxia, and the product was once in short supply.
In that era when color TV dramas were just popularized, Ma Junren said affectionately on TV: "We often drink Chinese turtle essence, good!" ”
Such a simple advertising slogan has reaped the IQ tax of countless people.
After making a lot of money, Shengda Group also made a lot of money, they sponsored 850,000 yuan for Ma Jiajun, and spent 4 million yuan for Ma Junren to buy a luxurious Spanish-style villa in Dalian.
However, the good times did not last long, there were quality problems with the Chinese soft-shelled turtle essence, and the regulatory department entered the Chinese soft-shelled turtle fine factory to inspect, only to find that the advertisements on TV were fake, and the scene of the workers pouring soft-shelled turtles into the equipment with a large basket appeared on TV did not exist at all, and there was only one soft-shelled turtle in the whole factory, and it was used for ornamentation.
The ingredient of Chinese soft-shelled turtle essence is nothing more than saccharin mixed with water.
But Ma Junren was not punished for endorsing fake products.
In January 1994, Ma Junren asked the team doctor to prescribe the formula of the eight commonly used traditional Chinese medicines (red ginseng, deer tail, gastrodia, astragalus, wolfberry, ejiao, jujube, angelica), falsely claiming that this was the secret recipe he had studied for 24 years, and one of the reasons why the team members achieved good results was to take the formula.
Ma Junren sold the formula to Today Group in Guangdong for 10 million yuan to make "Life Nuclear Energy" oral liquid.
In February 1994, Ma Junren established the "Ma Health Products Corporation" to produce the "Ma Jiajun No. 1" nutrient solution, claiming that the secret recipe was the result of his research for more than 20 years, and Ma Junren sold the "Ma Jiajun No. 1" secret recipe for 5 million yuan.
Ma Junren has a special business acumen, and if he is not a track and field coach and let him do MLM, I believe he can also achieve great success.
03
Ma Jiajun's prosperity lasted only two years.
In December 1994, Wang Junxia took the lead and submitted a letter of resignation together with more than a dozen main team members, officially breaking with Ma Junren.
In 1995, Wang Junxia, together with Zhang Linli, Liu Dong, Liu Li and other 10 team members, revealed Ma Jiajun's shocking inside story to reporter Zhao Yu in the form of a handwritten letter.
It turned out that all the glory that Ma Jiajun has achieved in the international arena is due to taking medicine.
Since 1991, Ma Junren has forced his team members to take and inject banned drugs, such as EPO (red blood cell poietin), male hormones, and so on.
In 1998, Zhao Yu published the book "Ma Jiajun Investigation", exposing Ma Junren's training scandal, including beating team members, banning bras, etc.
"Ma Jiajun Investigation" quoted Wang Junxia, Zhang Linli and other nine Ma Jiajun veterans recalled, part of which is as follows:
Before being selected to Ma Junren's group, I heard that Ma Junren used a lot of drugs. After enrollment, in order to produce results, the medication was followed.
Since 1991, Ma Junren has asked his team members to use more and more banned drugs, both oral and injectable. Since the investigation was not tight at that time, a large amount of medication was used, and injections and medicines were normal procedures on weekdays. The banned drugs were injected by Ma Junren personally to the team members, and the banned drugs used included EPO (erythropoietin), which Ma Junren pointed out was a good thing, very good to use.
After 1992, after the use of banned drugs, the female team members' bodies changed, their voices became thicker, some did not menstruate, various problems came out, and more and more people suffered from liver disease, but Ma Junren did not allow the team members to go to the hospital for physical examination, for fear of being found to be using a large number of banned drugs in the team.
Once Lu Yi, Lu Ou and others secretly went to the hospital for treatment because of liver pain, and Ma found out and beat them, and the veteran Liu Li was beaten the hardest, with ear scrapers and big benches, which beat her to the point that she couldn't retreat for a few days.
In September 1994, the IAAF went to Shenyang for the third time to conduct a surprise drug test on Ma Jiajun, when the team members were preparing for the Asian Games in Yunnan.
In order to evade the drug test, the staff who stayed in Shenyang falsely claimed to the drug test team that they could not contact the team in the plateau, and asked the drug test team to return to Beijing to wait; On the one hand, it was urgent to contact Ma Junren, who was on the train.
Ma Junren hurriedly asked the team members to stop the drug, and used dilution diuretic means to intensify excretion, and at the same time took interfering drugs. The team members secretly got out of the car in Beijing and went to the small building of the Huangsi Temple like thieves to stop taking medicine and hide for four days.
And Ma Junren told the team members that he and the organization would not be responsible for who was responsible for the drug test, which made all the team members feel cold. In December of the same year, the Chinese swimming team had a drug test, and the team members were frightened, and finally left Ma Junren en masse.
In 1995, Wang Junxia and Zhang Linli, who had left Ma Junren, participated in the Beijing International Marathon without drugs, and the two-time champions only finished fifth.
In May of the same year, at the national championships in Taiyuan, Zhang Linli only ran ninth in the 5000-meter preliminaries and was eliminated.
On the eve of the 2000 Sydney Olympic Games, Ma Jiajun's seven team members had urine tests that exceeded the standard and four had blood tests, and the General Administration of Sports of the People's Republic of China banned them from participating in the Olympic Games.
The once-glorious Ma Jiajun drug ban incident has become the biggest scandal in the history of Chinese sports, which has had a great negative impact on the reputation of Chinese sports in the world.
On October 28, 2004, Ma Junren officially announced his retirement from coaching, and the "Ma Jiajun" he worked hard to manage became synonymous with sports scandals, and he himself became a discredited person with a bad reputation.
But compared to the physical and mental devastation of the players, "reputation stinks" is only a trivial punishment.
Just like some developers leave a bunch of unfinished buildings and move their families abroad with huge sums of money to continue to be chic, the biggest punishment for these people is "bad reputation".
For 30 years, this has been repeated.
跋
The whole process of Ma Jiajun flying onto the altar and then falling down is a deformed product hatched in a special era.
In the 90s of the last century, in the international situation where the country was not yet rich and strong, and strong enemies were around, sports and gold medals became one of the carriers to enhance national self-confidence and pride, and countless Olympic athletes competed for gold and silver on the field, and the fragile glass heart of the Chinese was greatly soothed.
As a result, a large number of athletes have achieved fame through sports and climbed to the pinnacle of life beyond the reach of mortals, while at the same time, some treacherous opportunists have also squeezed into the circle of sports at the right time.
These speculators think that the right path is too tiring and difficult, and they specialize in the side door and left way, and Ma Junren is one of the representatives.
These people will succeed for a short time, but time will eventually take away what is not theirs, wealth, fame, status, and so on.
At present, Ma Junren, who is over 71 years old, has started a business of raising Tibetan mastiffs again, and has become the chairman of the China Tibetan Mastiff Club, and the highest price of one of the 128 Tibetan mastiffs he raised has been speculated to 40 million.
Ma Junren made a comeback as a result, and his worth exceeded 10 million.
I have to say that Ma Junren is indeed an alternative business wizard.
I don't know whether intentionally or unintentionally, Ma Junren's entry into the Tibetan mastiff world is actually very suitable, because the fierce, terrifying, and greedy appearance of the Tibetan mastiff fits Ma Junren's image seamlessly.