Recently, the opening ceremony (and vehicle delivery ceremony) of an online car-hailing platform in Changde has attracted some attention and discussion.
Among them, the most eye-catching thing is that the vehicles on the scene are almost the same as the appearance of local taxis (there are also dome lights, empty lights, and meters), but they are impressively typed with the words "Cao Cao travel"!
And this can be said to have exploded among local taxi drivers.
Many taxi drivers have said that the "special color" of taxis cannot be "stolen" by other vehicles casually!
Many people can't help but ask: Could it be that these online car-hailing cars, with the same body and appearance as cruise taxis, are they really going to start cruising and soliciting customers? Who can tell if they're ride-hailing or taxis? And who allowed them to do that?
However, the relevant people of the city passenger office quickly came out to explain that the above is just a regular taxi, but only the body is sticky with "Cao Cao travel" car stickers.
In other words, this is just a taxi, not an online car-hailing, but there is some kind of cooperation model between the two, or the so-called "integration"; In this cooperation model, vehicles can pick up passengers, or they can legally receive online ride-hailing orders.
At the same time, the city passenger office further emphasized that the body of the online car-hailing car cannot be sprayed with the unique body logo of the cruise car, cannot be hung with the top lights, and cannot be cruised to attract passengers. The above new "cooperation" is not a disguised increase in the capacity of the cruise car, I hope you can rest assured.
"The vehicle in the picture is a sample (board) car, which will not be operated on the road for everyone to visit and understand."
The implication is that these cruising taxis with the ride-hailing logo are the "model models" they have launched, and taxi owners can consider whether to change this style when changing cars.
Despite this, in this regard, many Changde taxi drivers still feel a little worried, why do cruise taxis have to hang up the door number and logo of online car-hailing? Isn't this both selling cars to cruise taxi drivers and having those cruise taxis advertise them?
- If it is a mutually beneficial cooperation, it is not that taxis cannot advertise online ride-hailing. For online car-hailing platforms, it is even more pertinent to let taxis advertise them. However, as a direct competitor in the market, is it always a bit inappropriate for taxis to advertise online car-hailing, and there is a potential risk of "self-inflicted consequences"?
In addition, if the taxis are all hung with the logo of online car-hailing, if there is no strict distinction between the two, whether it is a taxi with an online car-hailing advertisement, or an online car-hailing car with a taxi body smeared and a ceiling light hung on it, many times it will really be "stupid and unclear"!