[Jingdong Supermarket released 618 toy racing list, bubble mart, Lego, Yamaha, baby bus and other sales ranked first] "love to play" and "can play" have become one of the core symbols of contemporary young people.
During this year's Jingdong 618 period, toys have become one of the most concerned and fastest-growing categories. On June 14, Jingdong Supermarket released a racing list of 618 toy categories, covering many categories such as trendy toys, musical instruments, early education, building blocks, and remote control toys.
Specifically, from May 20th to June 14th, many brands such as Bubble Mart, Bandai, Card Game, Transformers, Marchmon, 52TOYS, and TOP TOY have been on the list of trendy toys & animation, while under the plush fabric category, there are brands such as Jellycat, Disney, and Miniso.
This year's 618, musical instruments have also ushered in a wave of rapid growth. Among them, under the self-operated category, taking the guitar bass and electronic keyboard that consumers are most familiar with as an example, 10 brands such as Yamaha, ENYA, Aeroband, Kawaii, Music Code, Casio, and Roland are on the list.
Among the POP stores, LiberLive ranked first on the guitar bass list, and Yamaha still maintained the momentum of "slaughtering the list" on the electronic keyboard list. From these two racing lists, we can also see the absolute leading position of brands such as Yamaha in the hearts of consumers.
Since the start of this year's 618 campaign, the sales of ace products such as the LiberLive C1 stringless guitar have achieved outstanding results, fully demonstrating the rapid growth potential of the emerging trend category "smart musical instruments".
Building blocks are also one of the most popular toy categories among consumers during this year's 618 period. From May 20th to June 14th, 20 major brands such as Lego, Bruke, Hape, Pinku, Ruolai, and Ruoke ranked among the top 20 in the JD Puzzle Toy Racing List, while the top 20 JD brick Patchwork POP were covered by Lego flagship stores, Milu Toys official flagship stores and other stores.
Contemporary parents' emphasis on their children's education is also clearly demonstrated in the list of early childhood education. The 20 major brands such as Baby Bus, Science Canned, Mengduofu, Uncle Kai Storytelling, and Bei Chuzhong are among the top 20 in the cumulative transaction of early education toys from May 20 ~ June 14.
In the list of early education toys, the baby bus reading pen, Uncle Kai's storytelling early education machine, zebra thinking machine, PIYO PEN chicken ball reading pen and science canned circuit building blocks are on the list from May 20th to June 14th.
From May 20th to June 14th, babycare, card games, Audi double diamond, Singer, Disney and other 20 major brands ranked in the top 20 of Jingdong's infant and children's self-operated category, and Jingdong infant and children's POP also performed well, and 20 high-quality brands such as live stone toy flagship store, Beiyi official flagship store, mobee flagship store and so on the list.
In addition, in the category of remote control toys, brand stores such as 4DRC, Dahan Territory, and Dwi ranked at the top of the real-time sales list of brands on June 14. Among them, 4DRC, GAN, and JJRC led the cumulative transaction ranking from May 20 to June 14, and Duomei and Dwi performed outstandingly.
Jingdong Supermarket is one of the channels of JD.com, located in the upper left corner of the JD APP, the channel list, mainly engaged in fresh food and daily consumer goods. According to the third-party data on the eve of 618 and a number of user surveys, among the online and offline supermarkets, Jingdong Supermarket has a leading market share, the most competitive price, the most guaranteed quality of the goods sold, and various services are also in the leading position in the industry, making it the preferred channel for hundreds of millions of consumers to shop.
