At present, Jingdong 618 is in full swing. As a necessity of life, the consumption of rice and flour oil is also hot in 618. On June 15, Jingdong Supermarket released the grain and oil seasoning racing list. Judging from the list, 10 major brands such as Arowana, Fulinmen, Luhua, October Rice Field, and Orchid Flower ranked among the TOP10 on the day's list and the TOP10 on the cumulative list (May 31 to June 15), showing the strong influence of the above brands in the industry.
The single product racing list makes the current consumer trend more intuitive. Judging from the single product data, traditional products such as rice, flour and oil still firmly occupy the top position on the day's list. Taking rice as an example, Northeast rice such as Arowana Cold Northeast Rice, Arowana Long Grain Fragrant Rice, and October Rice Field 2023 Long Grain Fragrant Rice are among the top 10 on the day's list, which shows the recognition of Northeast rice in the minds of consumers, and also shows consumers' higher demand for grain and oil quality.
In addition to Northeast rice, FLM Taiyuxiang jasmine rice also ranked among the top 10 on the day's list and cumulative list. As a fragrant rice from Southeast Asia, it is more suitable for cooking pineapple rice, curry rice and other Southeast Asian and South Asian cuisines, which also shows that more and more consumers have a demand for early taste, and the structure of China's grain and oil consumption is also improving.
In terms of edible oil, orchid ancient peanut oil, Luhua 5S peanut oil, FLM sunflower oil, FLM soybean oil, Arowana corn oil and other oil products are on the list, and the diversified structure of current edible oil consumption is constantly highlighted. From the characteristics of different edible oils, peanut oil focuses on mellow odor, sunflower oil is healthier, and corn oil is healthier at the same time, but also because it has no odor, especially suitable for baking. From the list of these products, we can also see the improvement of consumers' requirements for quality life.
The flour category also showed the same trend, with southern Hebei Xiangfuqiang powder, Fulinmen wheat core powder, Arowana high-gluten powder, and Xiangxue Fuqiang powder all on the daily list and cumulative list. High-gluten flour is more suitable for baking bread and pastries, Fuqiang flour is suitable for all kinds of traditional Chinese pastries, and wheat core flour has a higher finish and more delicate taste than ordinary flour.
Jingdong Supermarket is one of the channels of JD.com, located in the upper left corner of the JD APP, the channel list, mainly engaged in fresh food and daily consumer goods. Third-party data and a number of user surveys show that among online and offline supermarkets, JD Supermarket has the leading market share, the most competitive price, the most guaranteed quality of the goods sold, and the leading services in the industry, making it the preferred channel for hundreds of millions of consumers to shop.