In this era of smartphones everywhere, a simple and simple button mobile phone suddenly caused a market frenzy, which is the Nokia 3210, which has attracted much attention. When the model went on sale on June 6, it was sold out by the market in just one hour; The previous two releases were also sold out in just a few days. What is the reason for this seemingly "outdated" mobile phone to be favored?
Retro the old way, simple to be the master of life
For the vast majority of modern people, the mobile phone is not only a communication tool, but also a ubiquitous virtual partner and life assistant. Smartphones host countless applications that we use to work, play, socialize, shop, and pay. But at the same time, smartphones also bring endless distractions and distractions to life, and we seem to be enslaved in turn by the tools we have created.
The re-emergence of the Nokia 3210 has given a glimmer of hope to those who are eager to return to a simple life. This mobile phone basically blocks social, entertainment and other functions, does not support WeChat, cannot online video, can only listen to music and cannot interact with comments. Its biggest "ability" is to make calls and send text messages, as well as basic online browsing (you need to manually enter the URL) and Alipay payment code payment.
For modern people, this is equivalent to stripping away all the complicated functions of the smartphone, leaving only the most fundamental communication attributes. With the Nokia 3210 in hand, you'll never be annoyed by endless pushes, you'll never be down the road to interact with the virtual world, and you'll never be distracted by high-tech products that are repeatedly distracted. To have it is to be the master of life again.
The 2 million pixel camera evokes nostalgia for retro photography
In addition to the simple basic functions, the biggest selling point of the Nokia 3210 is its photo experience. According to the standard of the current smart phone, the 2 million pixel pixel is actually very average, and the picture quality is naturally not as good as the photo effect of the rear mobile phone's multi-camera.
But it is this kind of "backward" photo pixel that makes the photos taken by the 3210 have a retro charm, and at the same time, it regains the rustic photo experience of the era of leather jacket dry word gram digital camera, and also makes many nostalgic consumers have a soft spot for this effect.
People can't help but think back to those days, when portrait photographs were less clear, but they also had a more rustic charm. And in order to take a qualified selfie, the person concerned also has to stretch out his arm and carefully adjust the angle of the mobile phone, and the whole process is full of fun.
In contrast, smartphone shooting is too easy, and the filter can be used with one click, and the whole process is too neat and efficient, but it loses the unique experience of the past. As a result, the retro experience of the Nokia 3210 reawakens people's nostalgia for traditional photo shoots, and this unique feeling translates directly into a buying frenzy.
The Nokia 3210 is just a "good time" for those nostalgic consumers, and it does not mean that it will become a new development trend for mobile phones. For the vast majority of consumers, a highly intelligent and dead-end experience is the only way to completely liberate productivity.
But it is precisely because of the rapid development of technology that such a retro mobile phone exists and is popular, so that we can see that the development of technology products is not an overnight success, blindly pursuing the inevitable path of high and new, it also reflects the true meaning of people's expectations to enjoy life in the most simple way. For mobile phone products, drawing ideas from the original experience, balancing intelligence and humanization, and making technology not lose its agility may be a proposition that should not be missed in the rapid development.