Encirclement of Dyson? Top 10 domestic hair dryer brand satisfaction: Kangfu ranked 6th, and Laifen ranked 2nd

Liu Xian said

2024-06-06 16:20Published in Guangdong

Hair dryers, a small daily household appliance, have undergone a transformation from pragmatism to quality pursuit in China, and the most eye-catching of them is the high-end market boom caused by Dyson hair dryers. However, this trend led by technological innovation and design aesthetics did not occupy the market high ground for a long time, but gave birth to a strong wave of "domestic product substitution", which not only redefined the market structure, but also profoundly affected consumers' purchase decisions.

Back a few years ago, when Dyson entered the Chinese market with its subversive design and powerful performance, it quickly became synonymous with high-end hair dryers, and once became a symbol of the combination of fashion and technology, even if a price of about 3,000 yuan, it did not stop the enthusiasm of consumers. With the rapid rise of domestic brands, responding to market demand with cost-effective "flat" products has gradually changed the market vane.

Consumers are pursuing a "quality-price ratio"

Dyson's hair dryer priced at thousands of yuan is sought after, and a number of domestic brands such as Midea, Laifen, Feike, and Dreame did not choose to follow, but through in-depth research on consumer needs, product innovation and quality upgrades, they have launched a variety of hair dryer products that can be comparable to high-end brands. These "flat" products not only have obvious advantages in price, but also continue to make breakthroughs in function, design, durability and other aspects, meeting consumers' pursuit of "quality-price ratio".

In this round of changes in the hair dryer industry, the role of consumers is particularly important. With the improvement of living standards and convenient access to information, modern consumers no longer simply pursue low prices, but pay more attention to product quality, design and user experience, that is, the so-called "quality-price ratio". This means that even if the price is slightly higher than that of traditional low-end products, consumers are still willing to pay for them as long as they provide a better user experience and long-term value. The success of the domestic hair dryer brand is precisely to accurately capture the change of this consumer trend, and achieve a win-win situation for the brand and the market through technological innovation and user experience optimization.

Top 10 domestic hair dryer satisfaction

6-10 hair dryer brands: Kangfu, Kosi, Oaks, Besturn and Borui. Kangfu ranked 6th with a consumer satisfaction index of 76.6. Founded in the 90s of the last century, headquartered in Jieyang, Guangdong, the main products are hair dryers, straight curling irons, hair clippers, electric toothbrushes, oral irrigators and other personal care appliances. The products are exported to more than 50 countries and regions, and it is one of the leaders in the hair dryer industry.

Hair dryer brands 1-5: Midea, Laifen, Feike, Dreame and Mijia. Midea topped the list, with a consumer satisfaction index of 83.6. With its strong R&D capabilities and brand influence, it has launched a series of hair dryers that integrate intelligent temperature control, quick-drying wind power and hair care functions, and have won the favor of the market with affordable prices and good performance. Midea Group's product line covers a number of home appliance fields, from kitchen appliances to personal care to environmental appliances, forming a rich and diverse product matrix.

As one of China's manufacturing giants, Midea also excels in cost control and supply chain management, effectively reducing production costs and improving efficiency through large-scale production, lean management and advanced automated production lines, so as to remain competitive in the price war.

Conclusion: From the Dyson hair dryer craze to the replacement trend of domestic products, the evolution of China's hair dryer market is not only the iteration of products and technologies, but also the witness of the awakening of consumer consciousness and the rise of domestic brands.

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