Guangdong-Hong Kong-Macao Auto Show: MG convertible sports car unveiled again, sales are average, and the price should be low-key
Many young people dream of owning a sports car, and preferably a convertible one is cooler, in fact, there are also such models in the field of independent brands, and it is not necessary to rise to Porsche Ferrari. For example, the MG Cyberster, which has been on the market for a long time, recently unveiled at the Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show, and some owners were delivered at the auto show.
It stands to reason that this car is very cool and does meet the aesthetic needs of young people, but from the perspective of sales performance, this MG Cyberster has delivered a total of 1,000 vehicles since its launch, and judging from the performance of the monthly data, the monthly sales in the past March and April were only maintained at the level of about 100 units, which is very niche.
Why can't cool roadsters sell? The key factor is the price, this car is indeed much cheaper than the Porsche 718, but the guide price threshold is set at 319,800, to be honest, this price is already considered a luxury field, the target customer group of this car is young people in their 20s, but presumably most young people in their 20s do not have so much budget to buy a car, so this forms a self-contradiction, young people like but can't afford it, and those who can buy this car are often older and have no mood to play.
Of course, in terms of product power itself, the configuration level of this MG Cyberster is good, first of all, as a sports car, the total length of the body is 4535mm, which is indeed not long, but the wheelbase of 2690mm is already quite spacious with a two-seat layout.
The exterior design is indeed a very cool sports car stance, with relatively rounded lights on the front face, which looks a bit like Ferrari in style. The proportions of the side of the body are very coordinated, the whole cockpit is obviously relatively rear, the pursuit is the balance of the front and rear axle weight ratio, the key is that this car provides a soft top folding convertible, and it is an electric lifting scissor door, if you want to turn back, this car is very two brushes.
And the interior of the model has a good sense of luxury, using a large number of burgundy soft packaging material fabric covering, and in recent years, the sense of science and technology of independent brand models has been in the forefront, only in front of the driver around the layout of three large screens, and the air conditioning control area has a separate control panel, plus a flat-bottomed sports steering wheel, metallic speaker panel, etc., the luxury atmosphere is there.
As a sports car with a pure electric architecture, this MG Cyberster department is equipped with a 314 horsepower electric motor, a 340 horsepower motor in the middle version, and a 544 horsepower motor in the highest dual-motor four-wheel drive version. But as mentioned at the beginning, this car sells averagely, and in the final analysis
The price should be low-key, especially considering the affordability of young people, even if there is a version with a lower configuration in the future, as long as the price is affordable, this kind of roadster is very attractive to young people.
The question is, how much do you think the MG Cyberster should be priced? Welcome to leave a message in the comment area, fans discuss together! Take a second to pay attention and make good friends for life! Some of the pictures come from the Internet, it is not easy to write articles, and I look forward to the officials with one click and three times.