Lunch in CBD is unaffordable for workers, and it is even more difficult for people without classes

Tao Shun talks about finance and economics

2024-06-04 16:05Published in Zhejiang

Author: Tao Shun Finance

Eating is increasingly becoming a "problem".

Recently, the topic of "CBD lunch workers can't afford to eat" has been on the hot search, because if you want to eat a freshly made fast food in the CBD, 20 yuan can't even reach the starting price.

As a high-end employment zone, CBD matches relatively high-end consumption in urban commerce, and the logical chain in this is relatively simple: the rent of the store is very expensive, and the unit price of customers must also be expensive, otherwise, the store will lose money at the end of the day.

In the past, when the economy was booming, everyone's expectations were high and the income was high, and the employed people in the CBD could actually afford this kind of expenses. I remember that around 2018-2022, I didn't have to hesitate to drink Starbucks, and I could drink it often for more than 30 yuan a cup.

But after that, it's a different story. Layoffs and salary cuts have become a trend in waves. As a result, office workers in Shanghai began to bring food to work. This is a big turning point. When Shanghai is the leader of China, and the office workers in Shanghai begin to intercept the flow, the office workers in other places can be imagined.

However, the rent of those properties in the CBD has not decreased, and the rent of those restaurants that are already doing business has not been reduced, and it is difficult to reduce it, after all, the vacancy rate of CBD properties is slowly rising, and the total income of the CBD field is declining, so it is more difficult to reduce the rent for the users who have already rented, and it is difficult to fill the holes in the vacancy rate there.

Therefore, it is difficult to bring down the price of CBD catering. However, some of the newly created CBD is not in the city center, in the relative suburbs, these areas, there is no social catering outside the park. It's okay to order takeout, but during the peak period of noon ordering, waiting for it may not be delivered on time, and there are a lot of troubles in it.

In the first two years, there is a social single supply called a small dining table, but the small dining table is to be done by someone, cooking is actually a very efficient thing, you can't do the scale, your cost can't come down, but the people who book the small dining table, want not only quality, but also cost-effective, in the case of small scale, this is not both. The cost performance of a small dining table cannot be compared to that of a standardized meal like McDonald's. And the provider of the small dining table himself is tired and unsustainable.

This is a small snapshot of life in China during the transition period. The labor cost is there, and there is nowhere to reduce it, and it is difficult to discount the service that people want, and the price is even more difficult to discount. So the stalemate is here.

But I would say that even so, compared to people who haven't found a job yet, the food anxiety of office workers is still a happy annoyance. There is actually an alternative to the high price, that is, to buy some better quality pre-made dishes by yourself, and you can eat well by heating them up temporarily when you want to eat them.

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