Opened the entertainment hot search list early in the morning, and was confused by several entries in the front row.
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？？？？？ So, the threshold for hot searches this year has been so low?
Now celebrities dye their hair so golden, they are eager to tell the world. Look, this is the jiangshan laid for you, you are gone, what is the use of this jiangshan, look, this is my newly dyed hair, not a hot search, what is the use of dyeing this hair.
I don't know when it started, the hot search became more and more deliberate, more and more boring, sesame mung bean dots often appeared in the front row of the hot search, embarrassing people cut jio.
The hot search for articles on hair, there is no most outrageous, only more outrageous, often see people confused, # Wu Xuanyi cut hair on the stage #, # Dong Youlin has to measure hair every day #, #INTO1 all staff touched the hair #, #Yang Chaoyue hair was blown by the wind #, #Lu Han took off his hat and his hair exploded #, #Xue Zhiqian's hair should be cut #, #Meng Meiqi tied his hair very professionally#, #Wang Yuan's hairstyle after work#, #Jing Tian got up hairstyle #, #Han Geng changed his hairstyle like a person,#佟丽娅头发又短了 #
……
If nothing else, I feel that the "hair" is so tired, I can't move to pull it out and slip, have you ever considered its feelings?
As we all know, the current entertainment hot search list has basically lost its credibility, and it cannot be said that all of them are bought, at least most of them belong to the commercial category. Major entertainment companies, film and television companies, publicity companies, etc. all carry out packaging and publicity marketing for artists through hot search channels. Some artists have even lived on hot searches for many years.
You can live, but don't be so embarrassed! The current entertainment industry is boring enough, and it is still inexplicable to click on it.
Reasonable doubt is that the publicity team has not been able to find the highlights of the artist, but it is under the pressure of KPIs and has to start from some strange places. If you can't hand in your homework, just fool around.
The more boring form of hot search than the hair category is XX earrings, XX skirts. In the past, Fan Bingbing was ridiculed by the carpet star with the headlines on the shape, and now it is good, every time the red carpet of the party, the hot search is all: artist name + various earrings or dresses of various materials, and the hot search is like visiting a high-end clothing store. Cookie-cutter to tedious.
If you are a fan, you will take the initiative to understand the style of your brother and sister on the hot search, if you are a passerby, you really have no interest in what you wear. Even if you want to amway to passers-by, please also take a little thought to think of new words and directions, and use your heart to perfunctory, can we?
Wang Ju once joined hands with the masses of the people and launched a complaint to his own propaganda. At a red carpet event, she said that she had expended a lot of energy, and the publicity had only come up with a "bandeau dress" for her, which was insincere. I thought she could come up with some tricks, and as a result, she just added a style to herself... However, what I did not expect was that this sister finally relied on #Wang Ju to spit on publicity to get to the first position of hot search. emmm, how to talk, but also a sword to go sideways, the purpose of it.
There is also a kind of red carpet hot search, I don't know what I thought, I didn't go to use the old picture to the hot search to be embarrassed. What a real rub on the red carpet! If she didn't participate, she couldn't participate, she couldn't open the table, right?
Today's hot search list has even become a barometer of celebrity joys and sorrows, which is 10,086 times more accurate than the weather forecast. A casual search, not XXX laughed.
It was XXX crying. Artists who have not cried on hot searches are not enough to talk about life.
Most of the embarrassing searches of celebrities are also closely related to human settings. Young children, there is no accumulation of works, so from the art exam, to the college entrance examination preparation, to the university military training, by the teacher's name of all the journey, almost the whole live broadcast in the hot search, not a single step is left behind.
In some CP files, we can watch the whole process of them together, to love outings, to marriage, to debut after marriage, and then to have children in hot searches.
The public is indeed curious about the lives of celebrities, but to tell the truth, it is not necessary not to treat everyone as outsiders. Hot search terms are so specific, so detailed, you might as well open a 24-hour monitoring, welcome interested people to see our couple world.
In order to stabilize the human setting, the hot search of these stars can be too hard. Yang Mi, who likes to take selfies, once tossed himself into a madman.
Song Qian, who loves to walk the airport show, every move of the waiting flight must appear in the public eye.
TV series lines love to talk about nonsense literature, and the hot search of stars is basically a nonsense hot search. Thinking of artists issuing statements or clarifying events, I like to say that I have no intention of occupying public resources, and I really have no intention of occupying them, can I first withdraw the nonsense hot search and then say.
Celebrities who eat by the face are probably the most frequent hot searches for beauty.
Whether it is a capture of a passerby's perspective, a station sister picture of the airport, a Reuters picture of a TV drama variety show, or a new makeup and hair being photographed, a plain face state being encountered, as long as you seize the opportunity, you must take it out to market a wave of natural beauty.
Of course, the hot search terms of beauty marketing have long formed a fixed template: the most common is XX life map, XX state. Every three to five people come to a wave, today is you, tomorrow is me, the day after tomorrow is him, I feel that the major stars are in line, not a hot search for a life map state, not worthy of mixing in this circle.
The real can play the life map out, Xu is able to circle a sentence or two passers-by praise, funny is that this operation has developed to the present as if the netizens are fools.
Yesterday Yu Hazy attended an event, and then #Yu Hazy Shengtu # on the hot search, this delicate and smooth face, no trace of flawed skin, you call this Shengtu?
Xiao Zhao is also often because of the hot search on the life map, I asked if one of the nine is a life map? Enlightened, the current team and fans have redefined the life map, as long as it is not issued by the official studio, it is called the life map, as long as it is not officially filmed, then you can take it out to brag about the natural beauty of the artist. Hot knowledge, but where a little filter is added is not called a raw map.
The team does not go down, the fans do not go down, and the artists themselves have to go down. Jiang Xin, you tell me, where did you get the courage to bring the word "life map"?
Marketing numbers, eyes without can be donated to people in need.
The hot search of XX status usually likes to go up with age. I don't know how much I like to take the age of embarrassment, #Yang Yang 30-year-old status#, #Lin Yun'er 31-year-old status#, #Lee Jong-suk 32-year-old status#, #Ni Kun 32-year-old status#, #Ni Ni 33-year-old status#......
I:????
It seems that as long as the stars are more than 30 years old, they must praise them for their good maintenance, and they can't see that they have exceeded 30. Let's sort out a logic, first of all, 30-somethings are still a relatively young age, not to say the same as more than 60s; secondly, there are a lot of 30-year-old young sisters on the street, which is not unusual; finally, if the stars are in a bad state in their 30s, they are still stars of which discipline, and do they maintain money in vain?
Even the big seniors in the entertainment industry have not escaped the clutches of age marketing. Before Na Ying did a live broadcast, the entry of #Na Ying 54-year-old status stayed in the first hot search for several hours.
The marketing number rushed to blow young: Can you see that Na Ying is 54 years old?
Of course I can see that I am not blind!
Of course, it is not that she is very old, but this sister looks like a very normal 50+ level, similar to the mother of many netizens, there is really no need for a hot search embarrassment. In the live broadcast, Na Ying himself also expressed that he did not care much about age, and this hot search came out, didn't it make all parties very embarrassed?
The point is, the whole live broadcast of your heroic sister obviously said so many words, including some humorous and funny golden sentences, publicity can not think of other entries? You have to be in a 54-year-old state. Hit the braincase.
In the hot search marketing beauty is not indispensable, but to find the right way.
Obviously there are successful cases, but everyone is still taking the old road, praising the beauty of female stars, and only wanting to praise her strong appearance conditions.
In the early days, like Liu Yan's chest, Lin Chiling's legs, the audience's acceptance is still relatively high, but more than ten years have passed, still in this way of publicity, on the hot search, and there is no shortage of trend, the painting style has become a meaningless appearance inside volume.
XXX collarbone can put coins, XXX neck has 14cm, XXX head circumference is only 50cm, XXX's big long legs are beautiful... Suffocated both.
The most fiercely curled is the waist. But all the stars who have a certain degree of popularity, regardless of men and women, no one's waist has not been on the hot search.
What's the point? How many young female stars in the inner entertainment are not in good shape and have a bad waist? What is the point of such an emphasis?
Even people who are pregnant women have to search for hot searches every day with a thin waistline.
There are also male celebrities, why should they come to join this hilarity, and what is the comparison with women? I want to roll in the direction of the muscles. Yu Hazy even became the moderator of the topic of #Yu Hazy Waist, asking everyone why they were worried about his waist, and it was not necessary to ha.
Artists, to increase popularity, circle more fans, on the hot search is understandable, but as Yang Tianzhen said, marketing is not hype, not to constantly spend money to do something useless.
The so-called marketing is to think about what kind of content on the artist will produce chemical reactions, and ultimately help you achieve an effective communication effect. How to understand it, to find the real shining points on the artist's body for publicity rendering, rather than desperately laying blood in some strange and meaningless points.
The more riveting the propaganda is useless, the more it is regurgitated.
In the end, the money was spent, and the word of mouth was gone, who is to blame?