Elephant News reporter Li Yubo
In this year's "Three Summers", we have traveled through four cities and seven counties, told the stories of 10 characters in this harvest season, and showed the new changes of the "Three Summers" in these places, but I always feel that the story is not so "beautiful and moving", and the changes are not so "meteorological". I've been depressed and anxious: how "Song of the Four Seasons" is getting harder and harder to sing. Why is the "singing" of the predecessors of the media so beautiful and loud that 30 years later, it still makes people, including me, always reminisce.
A three-minute film from 30 years ago is still fresh in my memory
At the beginning of June 1995, which was also the hot harvest season, CCTV's "News Network" broadcast a 3'06" film called "Agricultural Machinery Thousands of Miles to the Central Plains". Reported the news that agricultural machinery from other provinces went thousands of miles to Henan to harvest wheat, and used a simple and clear dialogue to show the affirmation of this method by foreign operators and local farmers, but the reporter did not stop there, but through in-depth interviews, with the actual situation, the number of harvesters at that time still could not meet the needs of farmers for agricultural mechanization. This situation has aroused great attention from the relevant departments, and only then has there been a nationwide cross-regional machine collection that continues to this day. It should be said that starting with this news, the prelude to cross-regional harvesting was kicked off, and it reflected the profound changes that have taken place on the agricultural front under the impetus of the socialist market economy with its rich ideological connotations. This news also won the first prize of the 1995 China TV News Award and the first prize of the China News Award.
This film is also a film that I focused on learning and even reciting when I first joined the company in 1998, and it is still unforgettable.
Now, most of the media seniors or teachers who participated in the reporting at that time have retired or left their news gathering and editing positions, and I am also living the year of destiny, why are I still "incomplete in five tones"?
Every time news comes from the rear: the report is not new, the story is not exciting, the highlights are not prominent, and the expression is not in place, which is summed up in two words: flat. This makes me worry day and night, as if my face and inside have fallen into the wheat field.
I thought of several reasons for myself. First, the operation of cross-regional machine collection is becoming more and more mature, from spontaneity to the implementation of various policies introduced by the state, and then to the mainstream of cooperatives and brokers, the government undertakes security and service functions, and the transformation of marketization makes cross-regional machine collection more smooth. That's a lot less "news". As a result, the second point arises, all kinds of agricultural machinery continue to increase, technical performance, operation speed and quality improve year by year, the progress of the "three summers" is accelerated, and some news will soon become an old thing. Third, the prevalence of self-media has made more people and things lose their "novelty". Fourth, the promotion of agricultural mechanization, and the "intelligence" of shooting equipment and editing software, also make me feel more and more "unable to catch up".
The emotion after worrying
Last night, I looked back at the "products" of these days, and I was very emotional after thinking about it. As an aside, I have always rejected the term "news product", but insisted on "news work", that is, the product has commercial attributes, and the main purpose is to point to economic benefits; The core meaning of the work belongs to the realm of art, and the starting point is emotion and additional social impact.
Back to the topic, I have interviewed so many characters and experienced a lot of changes, why is it not "hot"? Is the heat inhibiting my abilities? Speeding up my mind and disrupting my thinking?
Neither!
The first four reasons are also untenable.
Again, there are four corroborations to this answer. First, the understanding of Henan is not deep enough, the understanding of Henan agriculture is not complete enough, it is difficult to really be in it, and it is still a role to see the scenery, so I don't know the taste.
The second is that there is less curiosity about the ever-changing "three summers", and more of a habit. Therefore, it is difficult to observe the changes, observe its meaning, and then be on the scene.
Third, for the fast-moving wheat harvest, the tracking pace is a little slow, and then the rhythm of the interview is chaotic, and then it loses its life.
Fourth, there is a lack of in-depth understanding of the psychological changes of people in the era of change, and then they lose their newness.
In the final analysis, it is the lack of "foot power, eyesight, brain power, and pen power" embodied and adhered to by Mr. Mu Qing. Mostly follow the characters in the field, like them, brave the scorching sun, step on the soil, fight dust, sprinkle sweat, watch the harvesters come and go in the field, the grain growers are in a hurry, and in interviews, ask diligently, remember diligently, think diligently, and highlight the key points and focus on the highlights in writing and editing. Perhaps, there will be a different work.
Now that I think about it, the people we interviewed are very distinctive, some of them are large grain growers, agricultural socialization service practitioners, some are rural cadres, volunteers, some are maintenance masters, heads of agricultural machinery cooperatives, and some are agricultural personnel, scientific and technological experts, no matter in the "three summers", in which "post", conscientious, they all said that "this year's wheat harvest is rare easy and smooth", but in the field, no one is relaxed.
We didn't show their energy very well, not because we didn't, but because we didn't feel it. recorded their busy figures, but did not dig out the stories behind them, interviewed the characters, and the stories were never touched behind, editing the program, and the most prominent content was drowned in the "empty mirror".
Why are "new farmers" enviable, "Tian Xiucai" respected, why "Tian Steward" and "Dr. Tu" become celebrities, and why straw and intelligent machinery become new favorites? Knowing and interviewing these characters, why didn't you give these "whys" a wonderful answer through interviews?
Epilogue:
Recalling 30 years ago, the media predecessors brought great influence and changes to "Agricultural Machinery Thousands of Miles to the Central Plains", but did not stop, and continued to track the new contradictions and new problems that occurred in the cross-regional machine harvesting of agricultural machinery in the following years, and promoted the continuous improvement of this work. Every time I think of this, I am really ashamed.
The developing Henan will have a different "abundant" scene, the growing Henan agriculture will also have different results, and the "new farmers" who pick the fruits will also have different stories, which make people "refreshing" materials, how to use the language of new media to tell these Henan stories? Copy an ancient passage to answer: "The deliberator is outside the matter, and it is advisable to know the feelings of interest; Those who are in charge should forget about their interests. ”
From a professional point of view, my personal understanding is that at the micro level, it is necessary to conduct solid and in-depth interviews to figure out the origin and reason of the matter, and then let go of worries and gains and losses, and strive to answer the "5 Ws". On a macro level, "standing on Tiananmen Square to think about the problem, looking for the answer in the field", although it is difficult for me to stand so high, but I should still be able to step on the soil.
Extra 1
I salute the seniors who interviewed "Agricultural Machinery Thousands of Miles to the Central Plains".
Extra 2
I've thought about it a lot, and I seem to understand a little.
Extra 3
After I got it, I didn't know how to do it.
Extra-four
It's tiring to write down your thoughts on your phone.
Extra Five
At 2 a.m., go to bed, and tomorrow you have to get up early to work in the fields.
Extra Six
Forgot to tell anyone else that breakfast is not available at this guesthouse.
Extra Seven
I really want to open the window and shout: get up, collect the wheat.
finish